Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
What's the best way to search keywords for Youtube using Moz Keyword explorer?
-
I want to optimize my youtube channel using identified keywords, but I'm concerned that the keywords I'm identifying work well for SERP's but might not be how people search in Youtube. How do a distinguish my keywords to be targeted for Youtube?
-
You should use the keyword explorer and google trends for finding out the keywords and Youtube hashtags Generator for finding videos around specific topics, related to that topic.
This can help you reach out to the audience most likely to be interested in what you have to say.
-
I like to use Keyword Explorer for YouTube research the same as I would for SERP keyword research. The difference is I look at the keywords differently. I try to think of the "user intent" and how it would differ from a web search vs a video search per se.
As an example, let's take the keyword "NBA sneakers". (I know nothing about sneakers but it's the first thing that came to mind)
User intent for organic search might default to "buy nba sneakers" as the dominate interpretation. For the most part when people do a Google search for "nba sneakers" they will probably be looking to purchase sneakers and the results will generally be "stores" in the top results.
When someone is on YouTube, the default might be to compare or get more information about the different popular sneakers that are out right now. Generally it's people looking for a visual vs actually purchasing. (not that they won't want to purchase soon)
Keyword Explorer will help you find questions and keywords around the topic you are researching, you'll need to decide what the intent of those keywords are based on user intent.
You can read more about user intent here --> https://moz.com/blog/a-guide-to-setting-up-your-very-own-search-intent-projects
and here is some information about building an intent-based keyword list here --> https://moz.com/blog/the-basics-of-building-an-intent-based-keyword-list
https://moz.com/blog/the-basics-of-building-an-intent-based-keyword-list
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Moz-Specific 404 Errors Jumped with URLs that don't exist
Hello, I'm going to try and be as specific as possible concerning this weird issue, but I'd rather not say specific info about the site unless you think it's pertinent. So to summarize, we have a website that's owned by a company that is a division of another company. For reference, we'll say that: OURSITE.com is owned by COMPANY1 which is owned by AGENCY1 This morning, we got about 7,000 new errors in MOZ only (these errors are not in Search Console) for URLs with the company name or the agency name at the end of the url. So, let's say one post is: OURSITE.com/the-article/ This morning we have an error in MOZ for URLs OURSITE.com/the-article/COMPANY1 OURSITE.com/the-article/AGENCY1 x 7000+ articles we have created. Every single post ever created is now an error in MOZ because of these two URL additions that seem to come out of nowhere. These URLs are not in our Sitemaps, they are not in Google... They simply don't exist and yet MOZ created an an error with them. Unless they exist and I don't see them. Obviously there's a link to each company and agency site on the site in the about us section, but that's it.
Moz Pro | | CJolicoeur0 -
403s: Are There Instances Where 403's Are Common & Acceptable?
Hey All, Both MOZ & Webmaster tools have identified 403 errors on an editorial site I work with (using Drupal CMS). I looked into the errors and the pages triggering the 403 are all articles in draft status that are not being indexed. If I am not logged into our drupal and I try to access an article in draft status I get the 403 forbidden error. Are these 403's typical for an editorial site where editors may be trying to access an article in draft status while they are not logged in? Webmaster tools is showing roughly 350 pages with the 'Access Denied' 403 status. Are these harmful to rank? Thanks!
Moz Pro | | JJLWeber1 -
What does moz trust means?
Hi guys Moz toolbar show me my 'mT' of index page of my website is 7.07. Is it good?
Moz Pro | | vahidafshari450 -
Moz WordPress Plugin?
WordPress is currently 18% of the Internet. Given its huge footprint, wouldn't it make sense for Moz to develop a WP plugin that can not only report site metrics, but help fix and optimize site structure directly from within the site? Just curious - I can't be the only one who wonders if I'm implementing Moz findings/recommendations correctly given the myriad of WP SEO plugins, authors, implementations.
Moz Pro | | twelvetwo.net5 -
I am looking for SEO tips specifically for magazine site's
I have a client who has a website that is based on a magazine. They make their money through advertisement I am primarily an inbound marketer I would be very grateful if anyone out there has any tips for a site that has been around for quite a while ( over 10 years) we are transforming the site from HTML into WordPress then hosting it with a fast managed WordPress host using CDN. I feel the lack of links is an obvious place to start however if there's anything specific to magazine based websites I would be more than grateful to hear your opinions. Thank you all in advance. Sincerely, Thomas von Zickell
Moz Pro | | BlueprintMarketing0 -
Batch lookup domain authority on list of URL's?
I found this site the describes how to use excel to batch lookup url's using seomoz api. The only problem is the seomoz api times out and returns 1 if I try dragging the formula down the cells which leaves me copying, waiting 5 seconds and copying again. This is basically as slow as manually looking up each url. Does anyone know a workaround?
Moz Pro | | SirSud1 -
Meta keywords no longer in use
Can someone point me to the official article explaining why meta keywords are no longer taken into account by search engines please? I know Moz has indicated that search engines ignore them, but I would like to read a bit more about it - what was the reason behind it and since when.
Moz Pro | | coremediadesign0 -
Use of the tilde in URLs
I just signed up for SEOMoz and sent my site through the first crawl. I use the tilde in my rewritten URLs. This threw my entire site into the Notice section 301 (permanent redirect) since each page redirects to the exact URL with the ~, not the %7e. I find conflicting information on the web - you can use the tilde in more recent coding guidelines where you couldn't in the old. It would be a huge thing to change every page in my site to use an underscore instead of a tilde int he URL. If Google is like SEOMoz and is 301 redirecting every page on the site, then I'll do it, but is it just an SEOMoz thing? I ran my site through Firebug and and all my pages show the 200 response header, not the 301 redirect. Thanks for any help you can provide.
Moz Pro | | fdb0
