Is there a way to forward banklink benefits from one domain to another without a redirect?
-
In this situation I have SiteA, and SiteB on completely separate domains. SiteA is the marketing front for the company and SiteB is an app that company owns. SiteB receives a fair amount of backlinks as it has the login page of the application where customers link to a branded version for their members to login. Additionally none of that domain is indexable including the login page. SiteB's domain can't be changed to be a subdomain of SiteA as it isn't technically feasible.
Initially I was reluctant to use canonical because as it isn't really duplicate content. Is there a method for forwarding any link-juice from SiteB to SiteA without the use of a redirect and would canonical be appropriate in this case? Additionally would SiteB's not being indexed negate any link benefit?
Edit: Typo
-
In this case where I'm unable to do any sort of 301 is there any other in-page options that might be a reliable way to forward link equity?
The other option is that I keep pressing to change the domain of the login page to a subdomain of the marketing site, which is unlikely at this point, but even in that case the subdomain would cause issues with link equity correct?
-
Yes it's highly likely the canonical would be ignored. Regardless, canonical tags are NOT commonly thought to pass SEO authority (only relevance and content duplication nullification)
-
Canonical tags avoid duplicate content and help to determine page relevance, but common current SEO thinking is that they do not pass link equity or SEO authority. If they do, it's not much - and not comparable to the power of a 'properly' set up 301 redirect
Even when you DO use 301 redirects, they can fail for loads of different reasons. One big reason is content similarity in machine terms (think Boolean string similarity, for the content of the old and new URLs)
If even the mighty 301 has so many stipulations where it can just 'stop working' (or never work in the first place) I'd be highly, highly skeptical that canonical tags would have the desired effect
-
Possibly as Google may ignore the canonical - however, if the money site is the one you are pointing to, it is worth doing. It does sound like a disconnect, as would expect both features to be on same site - assume a "buy now" - CTA and click onto a separate site has also been considered..
-
The two pages in question here don't contain the same content. SiteA is a marketing description and features of the product and SiteB would be a login page for that product. Would the lack of duplicate content cause an issue?
-
Identifying a canonical URL for each range of comparable URLs can enhance the SEO of both sites. This is as the search engine knows which version is canonical, so it can consider the links pointing at all the different versions as links to the canonical version.
Setting a canonical is similar in concept to a 301 redirect, only without actually redirecting.
So the best outcome based on the above query is canonical. I note that google on occasions does choose to ignore canonicals. But it sounds like your starting point.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
We are redirecting http and non www versions of our website. Should all versions http (non www version and www version) and https (non www version) should just have 1 redirect to the https www version?
We are redirecting http and non www versions of our website. Should all versions http (non www version and www version) and https (non www version) should just have 1 redirect to the https www version? Thant way all forms of the website are pointing to one version?
Intermediate & Advanced SEO | | Caffeine_Marketing0 -
Domain Name
Hello everyone Please advice what to do in a situation when searching for a domain: www.domain.com google is recommending domain.org ? when these are completely 2 different sites? Does it has to do with trust rank? Please advice.
Intermediate & Advanced SEO | | FusionMediaLimited0 -
We are switching our CMS local pages from a subdomain approach to a subfolder approach. What's the best way to handle this? Should we redirect every local subdomain page to its new subfolder page?
We are looking to create a new subfolder approach within our website versus our current subdomain approach. How should we go about handling this politely as to not lose everything we've worked on up to this point using the subdomain approach? Do we need to redirect every subdomain URL to the new subfolder page? Our current local pages subdomain set up: stores.websitename.com How we plan on adding our new local subfolder set-up: websitename.com/stores/state/city/storelocation Any and all help is appreciated.
Intermediate & Advanced SEO | | SEO.CIC0 -
How much is the effect of redirecting an old URL to another URL under a new domain?
Example: http://www.olddomain.com/buy/product-type/region/city/area http://www.newdomain.com/product-type-for-sale/city/area Thanks in advance!
Intermediate & Advanced SEO | | esiow20130 -
How would I be able to move content from one domain to another?
I have a client that wants to migrate some of his site's content to a new domain, not all of the content, just some of it. This is not an address change. He wants to continue actively using the domain name where all this content currently resides, so it's not a matter of notifying search engines of an address change. The first thing that comes to mind is the use of the canonical tag, but it's not making sense. Any recommendations? Thanks in advance.
Intermediate & Advanced SEO | | UplinkSpyder0 -
Sub-domain or new domain for new location
I have a small law firm in Dallas, TX. I will be moving to Austin, TX in the next 2 years. My website is doing great here in Dallas, but I have focused on keyword phrases that include the word "Dallas." I would like to leave my current website as is and maintain a Dallas office to keep the business flowing from this website. I am trying to determine the best way to get Austin business from a 2nd website. I know I will need new content that includes the use of the word "Austin". My question is: Should I put the new content on (1) a subdomain (i.e. austin.copplaw.com) or (2) a new domain (i.e. copplawfirm.com). I really want to be a player for the google local search results in both cities. I can use a different name for my law firm in Austin, if necessary. Any advice would be greatly appreciated! Regards, Zac
Intermediate & Advanced SEO | | seozac0 -
Sub Domain or New Domain?
Hi All, We have a client that has a business with three different services. 2 of these services compliment each other in a really obvious way, but the 3rd, while related is not such a obvious complimentary service. For this reason, service 3 kind of weakens the content of the website SEO wise for the two main services. Also, internally at the business it is run by an entirely different team so it feels culturally somewhat different. So, the client wants to pull all the content about service 3 and put it on a different website. Which would you chose as a domain for this new site: service3.existingdomain.co.uk or www.service3+brandname.co.uk
Intermediate & Advanced SEO | | NoisyLittleMonkey0 -
301 from penalized domain to new domain
I have a client whose site isn't necessarily penalized since they still show for many terms in the SERPS, however at one point they did an xrummer blast of 13,000 links for two anchor texts they were trying to rank for. They have purchased a new domain and have gone white hat and want to 301 some of the old site to the new purely for the users sake so past visitors still find them at t the new location. Will creating 301 redirects pass on to the new domain any bad Karma from the old one in Google's eyes? Thanks for the help.
Intermediate & Advanced SEO | | JoshGill270