What does Google's Spammy Structured Markup Penalty consist of?
-
Hey everybody,
I'm confused about the Spammy Structured Markup Penalty:"This site may not perform as well in Google results because it appears to be in violation of Google's Webmaster Guidelines."
Does this mean the rich elements are simply removed from the snippets? Or will there be an actual drop in rankings?
Can someone here tell from experience?
Thanks for your help!
-
Not a problem!
-
Thanks for your answer, Effectdigital!
-
It can vary. Sometimes it just strips off the rich snippets, other times (if the infringement is quite sever, in Google's eyes) - all pages which have a rich snippet result, can be entirely dropped from the rankings. That's the most severe version of the penalty which I have personally come across
There's a kind of internal disagreement at Google (IMO) in terms of how to implement structured data. Some Googlers vouch for the JSON-LD approach because it's faster and technically more efficient. Whilst this is undoubtedly true, it doesn't 'force' webmasters, devs and practical SEOs to mark up stuff which is 'actually on the page'. This opens the doorway to accidental infringements of this penalty
This is why I always push for the microdata implementation. You can still technically get penalised but it's much harder. Some from Google's anti-spam team, have historically pushed webmasters to adopt microdata over JSON-LD
My preference is, just use microdata. Maybe it is slightly slower and slower to implement, but that forces people to 'think about what they're doing' which is 10x more valuable IMO
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Free tool, and it ranks well for adult sites and checking if they are down, will that hurt us with ranking for normal sites with google?
Hi all, We rank for searches around "is youporn down" and similar because we provide a free tool to check if a website is up or down: https://downforeveryoneorjustme.com/youporn I am worried that ranking for these adult searches is hurting us with ranking for things like "is reddit down", thoughts? I'd appreciate some input!
White Hat / Black Hat SEO | | bwb0 -
Google Answer Box Optimization?
Anyone have any luck in optimizing your site to show up in the Google Answer Boxes that popup for informational queries? (for example: "what is seo?") I've read many of the articles that have been written on the subject, and have been able to show up for many queries by a) ranking high organically, b) placing the question at the top of the page, and then answering it succinctly. However, for one term a competitor continues to show up in the answer box instead of us, despite their site ranking lower organically in the search results. Anyone have any experience/advice for replacing a competitor in the Answer Box? Thanks!
White Hat / Black Hat SEO | | TakeshiYoung2 -
Advice needed! How to clear a website of a Wordpress Spam Link Injection Google penalty?
Hi Guys, I am currently working on website that has been penalised by Google for a spam link injection. The website was hacked and 17,000 hidden links were injected. All the links have been removed and the site has subsequently been redesigned and re-built. That was the easy part 🙂 The problems comes when I look on Webmaster. Google is showing 1000's of internal spam links to the homepage and other pages within the site. These pages do not actually exist as they were cleared along with all the other spam links. I do believe though this is causing problems with the websites rankings. Certain pages are not ranking on Google and the homepage keyword rankings are fluctuating massively. I have reviewed the website's external links and these are all fine. Does anyone have any experience of this and can provide any recommendations / advice for clearing the site from Google penalty? Thanks, Duncan
White Hat / Black Hat SEO | | CayenneRed890 -
How do I write tags on a youtube video for a local Google search?
I've been reading into tags, and I would like to know what the best ways to do them for a local search are. Right now I have a title that reads similar to, "Keyword1 and Keyword2 in City X" Would I make a corresponding tag that reads "Keyword 1 and Keyword 2 in City X,"? Or would I do "Keyword 1," "Keyword 2," and, "City X," as separate tags? Thanks!
White Hat / Black Hat SEO | | OOMDODigital0 -
Identifying why my site has a penalty
Hi, My site has been hit with a google penalty of some sort, but it doesn't coincide with a penguin or panda update. I have attached a graph of my visits that demonstrates this. I have been working on my SEO since the latter part of last year and have been seeing good results, then all of a sudden my search referrals dropped by 70%. Can anyone advise on what it could be? Thanks! Will XBvZq2e
White Hat / Black Hat SEO | | madegood0 -
Does Google+ make a huge difference?
I run a website that's been ranked well for good keywords related to our business for some time. It was founded back in 2007 and has been there a while. Recently a new site has popped up that ranks brilliantly for everything. It's a new site, and the only redeeming factor I can see is that it has an AddThis box showing the Facebook Likes and Google Plus Ones, and they are around 400 Facebook Likes and 80 Google+ (for every page that ranks). Any other pages on their site which doesn't have any Facebook likes or Google Plus Ones, they don't rank. Our site doesn't have any likes or pluses. Is this making the difference? I stress that other than this our sites are very similar, other than the fact we've been around over 5 years.
White Hat / Black Hat SEO | | freebetinfo0 -
Pages higher than my website in Google have fewer links and a lower page authority
Hi there I've been optimising my website pureinkcreative.com based on advice from SEOMoz and at first this was working as in a few weeks the site had gone from nowhere to the top of page three in Google for our main search term 'copywriting'. Today though I've just checked and the website is now near the bottom of page four and competitors I've never heard of are above my site in the rankings. I checked them out on Open Site Explorer and many of these 'newbies' have less links (on average about 200 less links) and a poorer page authority. My page authority is 42/100 and the newly higher ranking websites are between 20 and 38. One of these pages which is ranking higher than my website only has internal links and every link has the anchor text of 'copywriting' which I've learnt is a bad idea. I'm determined to do whiter than white hat SEO but if competitors are ranking higher than my site because of 'gimmicks' like these, is it worth it? I add around two blog posts a week of approx 600 - 1000 words of well researched, original and useful content with a mix of keywords (copywriting, copywriter, copywriters) and some long tail keywords and guest blog around 2 - 3 times a month. I've been working on a link building campaign through guest blogging and comment marketing (only adding relevant, worthwhile comments) and have added around 15 links a week this way. Could this be why the website has dropped in the rankings? Any advice would be much appreciated. Thanks very much. Andrew
White Hat / Black Hat SEO | | andrewstewpot0 -
Why is Google not punishing paid links as it says it will?
I've recently started working with a travel company - and finding the general link building side of the business quite difficult. I had a call from an SEO firm the other day offering their services, and stating that they had worked with a competitor of ours and delivered some very good results. I checked the competitors rankings, PR, link profile, and indeed, the results were quite impressive. However, the link profile pointed to one thing, that was incredibly obvious. They had purchased a large amount of sidebar text links from powerful blogs in the travel sector. Its painfully obvious what has happened, yet they still rank very highly for a lot of key terms. Why don't Google do something about this? They aren't the only company in this sector doing this, but it just seems pointless for white hats trying to do things properly, then those with the dollar in their pockets just buy success in the SERPS. Thanks
White Hat / Black Hat SEO | | neilpage1230