Why My Domain Authority Dropped

[DarkSpike]

Same here, my blog https://www.ilgirasoleverde.it/ lost DA today

[KarenGardner]

@himan232 Hi! It might be due to some Google changes. As it's already been mentioned, optimizing your content can help, and building links to your optimized content could definitely give it a big boost. I'm with BASE Search Marketing and that's all we do (create content and build high-quality backlinks). Don't hesitate to reach out if you need it for your site or for your client's site!

[Draven.Watson]

My DA was 14 on Moz and now it seems to be 13.
But, on Ahrefs it shows that my website (https://dbdpost.com/) has DA 7. Why is that?

[himan232]

Hi,
The Domain Authority of my website https://chiropractorgoonline.com/ is also dropped in the last 4-5 days. an I know the reason for what is going on? Thankyou!

[Zehlm]

The website https://www.zehlm.com has also dropped, but not a few points. The last Google update, which was within the last week, diminished the DA and PA to "0". The thing here that doesn't add up, is that the SEO score according to Seobility is a whopping 99%. All of the code is valid through w3c and there are at least 8 keyword phrases that are above 88% on individual SEO scores.
Really is strange. I don't see this type of nonsense in other websites. Could this be sabbotage?

[rajibpb143]

My SItes faced same issue. https://www.startech.com.bd/ Can anyone explain why?

[xkuza]

AFter buying some high DA dofollow links, my site https://www.packlt.lt dropped as well. Not sure if coincidence or penality

[awan14]

Same here, the domain authority of my website https://awanaidirmawan.com dropped significantly from 12 to 5, can I know the reason for what is going on? Thankyou!

[samiullah_btm]

The same also happened with my website "blueseotools.com" initially the authority was 18 but suddenly dropped to 1.8. please help!

[Parker_Adam_916]

Domain authority (DA) is a metric used to measure how authoritative a domain name is. A higher DA means that the site is more trusted and authoritative than others.

The DA of a website is calculated using several factors including backlinks, page rank, age of the website, etc.
As we know, the number of backlinks is directly proportional to the traffic of a website. So, if the number of backlinks increases, then the traffic of a website will increase.

So, if the number of links decreases, then the traffic of the website will decrease.

In this article, I am going to explain what causes the drop in the number of backlinks and how to fix it.
What Causes Backlink Drop?

There are many reasons behind the link drop. Let's discuss them below:

1. Google algorithm update
   Google updates its algorithms frequently. Sometimes they do it without any warning. In these cases, the search engine may penalize websites that have been ranking well previously.

2. Website redesign
   If you have redesigned your website recently, then chances are that you might have lost some of your previous rankings.

3. Low quality content
   When you write articles for your blog, make sure that they are high-quality and informative. If not, then you should consider writing guest posts instead.

[Hemantnegi121]

my website ranking and authority has dropped in recent time https://www.hashtagacademy.in is there any new update in google ?

[DeFi_Noodle]

@rishu578 Perpase the answer is that your competitors are going up in DA, indirectly lowering yours by surpassing your position.

[Jagadeeshperuri]

Hi Everone,

Our website(https://www.buddyloan.com/) was having a DA of 28 and suddenly it dropped to 23. What would be the reason? I have checked the backlinks. there was a drop in no.of backlinks. what other factors can I check?

#dadrop #domainauthority

[dessik]

I recently experienced the same issue with a sudden drop of DA on Moz for our site https://fashionfinder.online/ - has there been a recent update?
Thanks!

[vidinath637]

The same thing I have noticed with my website https://www.techtricknews.com/.

I have disavowed several backlinks and updated theme few times. And guessing that this might be the reason for dropping DA from 15 to 12.

[effectdigital]

100% agree with Zee

[zeehj]

Both good answers above. Chiming in here to echo what's been said, and point out that it's unhelpful to track your domain's DA from Moz month over month because Moz's DA:

• is to Moz
• is not used by Google
• is subject to change, pending updates Moz makes to its own DA algorithm

I would, instead, focus on figuring out how to make your domain stronger with and without links. You may very well need to focus on building links to your site to increase authority and exposure, but you may not be able to accomplish that unless you create content that is "easy" to promote, and compels other websites to link to you.

Hope this helps.

[effectdigital]

See my relevant answer to an older, similar question here:

https://moz.com/community/q/why-did-my-site-s-da-just-drop-by-50

"Keep in mind that PageRank (which is used by Google to weight the popularity and authority of web pages, yes it's still true even after the little toolbars got deleted) does not read, utilise or rely upon Moz's DA metric in any way shape or form. DA is a 'shadow metric'. Since Google took away our view of the simplified PageRank algorithm (TBPR - ToolBar PageRank, which is dead) people working in SEO needed a new metric to evaluate the quality and ranking potential of web pages

Moz stepped in to supply this (in the form of PA / DA) but Google still use PageRank (they just don't show it to us any more). Whilst Moz's PA/DA metrics are a good 'indicator' of success, Google isn't using them (at all) and so they do not directly affect your rankings"

Only someone from Moz can confirm why your DA dropped, but it may have dropped for a reason that wouldn't impact or effect Google rankings in the slightest (so don't panic yet!)

[rishu578]

No, sir, i didn't make any changes

[jasongmcmahon]

Hello Rishi,

Have you made any changes to the site?

DA is a concept proprietary to Moz, it was recently recalibrated which may explain the drop - https://moz.com/domain-authority-2.0