Why My Domain Authority Dropped
-
See my relevant answer to an older, similar question here:
https://moz.com/community/q/why-did-my-site-s-da-just-drop-by-50
"Keep in mind that PageRank (which is used by Google to weight the popularity and authority of web pages, yes it's still true even after the little toolbars got deleted) does not read, utilise or rely upon Moz's DA metric in any way shape or form. DA is a 'shadow metric'. Since Google took away our view of the simplified PageRank algorithm (TBPR - ToolBar PageRank, which is dead) people working in SEO needed a new metric to evaluate the quality and ranking potential of web pages
Moz stepped in to supply this (in the form of PA / DA) but Google still use PageRank (they just don't show it to us any more). Whilst Moz's PA/DA metrics are a good 'indicator' of success, Google isn't using them (at all) and so they do not directly affect your rankings"
Only someone from Moz can confirm why your DA dropped, but it may have dropped for a reason that wouldn't impact or effect Google rankings in the slightest (so don't panic yet!)
-
No, sir, i didn't make any changes
-
Hello Rishi,
Have you made any changes to the site?
DA is a concept proprietary to Moz, it was recently recalibrated which may explain the drop - https://moz.com/domain-authority-2.0
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Sudden big drop for keyword ranking this month -Numerous possible factors... which is most likely?
Hi I have a fairly new site (domain around 1 year and 6 months old) and in December it was sitting on Google's second page for our main keyword "cv writing service" In late December we had a couple of stories picked up by the press and got some really good contextual links from a handful of well known media sites with DA60 and above. Naturally I thought this would have a positive effect on our position for our keyword so I checked and was shocked to see that the site is now sitting on page 4... A drop of 2 pages Also my site has dropped one point in DA on the Moz open site explorer I have some possible theroies for the drop but would really appreicate if anyone could point me in the right direction for the possible cause of this drop and what I need to focus on to fix tihs issue. Theories.... I made some big changes to the copy of my homepage and aboutapge a few weeks before the stories were picked up - although the copy is still similar content and optimised for my keywords I had some early SEO work done by a freelancer in the early days and I now realise that a lot of the links are very weak and on quite poor looking sites (although they are not flagged as spammy in OSE, I think they are spammy) The story that got picked up by the media was slightly off topic - it was about jobs rather than CV's - could this make google think that my site is not relevant? Prior to these stories being picked up - we took a short break from link building for a few months due to resource issues So if anyone knows if any of these factors are likely to have caused the drop I would be grateful to know! Thanks Andrew
Link Building | | Fennzil0 -
Moving blogs to different domain
Hey guys, We currently have some blogs on one of our pages (fraserisland.com.au) and we are launching a complete rebranding of our sites. We want to move the blogs from fraserisland.com.au to the new parent page of travelfreedom.com.au (but still link it to fraserisland.com.au), however I don't know what affect this will have on the ranking of the blogs. The biggest thing I'm worried about is that the domain will be completely different, and not a sub domain, but I'm not sure what impact this will have on the effectiveness of SEO on the blog. Thanks guys
Link Building | | Mysites0 -
My website Moz Page Authority
My website is Best Comedy Tickets. The current homepage has a Page Authority is 41, mR : 4:53 and Domain Authority is 31. However all my sub pages are basically non existent. All the other pages on the site are a Page Authority of 1, mR : 0.00. Why is this and how do I increase this ? Are there any tips or tricks to increase subpages ? I appreciate all the feed back and am grateful for any tips or helpful advice.
Link Building | | JosephSantiagoNYC0 -
Why do the results in SEOmoz and OSE for Linking Root Domains differ?
In SEOmoz, in a campaign we set up, it shows 600+ Linking Root Domains, but in OSE it shows 300+ Linking Root Domains- quite a difference. Any help gratefully received. Thanks.
Link Building | | ThinkingJuice0 -
Quick Question About Exact Matched Keyword Domain
if you have lets say tools.examplexxxx.com in which "tools" + "example" makes a good keyword together i.e [example tools] (a good key word). Is it wise to put 300 quality backlinks with exact matched anchor text containing keyword**[example tools]** from niche related domains and not worrying getting hit by penguin.
Link Building | | ksbnok0 -
I need suggestion on how to increase our page authority.
I'm looking for specific suggestions on how to increase PA on different pages. Specific site I could link a page to link Pintrest to increase PA.
Link Building | | cfield_splashmedia.com0 -
What if trusted sites in your niche have low authority?
What if the most trusted sites in your niche have relatively low authority? Should you still spend a lot of resources to get those links or go after easier links with higher link authority (as determined by MozRank)?
Link Building | | Charlessipe0 -
How is it a root domain can have a high mozrank but a low DA?
I know a site that has a DA51 but the mozrank is like 5.95 I thought the same components made up those rankings? Can someone explain the difference?
Link Building | | joemas990