Why My Domain Authority Dropped
-
See my relevant answer to an older, similar question here:
https://moz.com/community/q/why-did-my-site-s-da-just-drop-by-50
"Keep in mind that PageRank (which is used by Google to weight the popularity and authority of web pages, yes it's still true even after the little toolbars got deleted) does not read, utilise or rely upon Moz's DA metric in any way shape or form. DA is a 'shadow metric'. Since Google took away our view of the simplified PageRank algorithm (TBPR - ToolBar PageRank, which is dead) people working in SEO needed a new metric to evaluate the quality and ranking potential of web pages
Moz stepped in to supply this (in the form of PA / DA) but Google still use PageRank (they just don't show it to us any more). Whilst Moz's PA/DA metrics are a good 'indicator' of success, Google isn't using them (at all) and so they do not directly affect your rankings"
Only someone from Moz can confirm why your DA dropped, but it may have dropped for a reason that wouldn't impact or effect Google rankings in the slightest (so don't panic yet!)
-
No, sir, i didn't make any changes
-
Hello Rishi,
Have you made any changes to the site?
DA is a concept proprietary to Moz, it was recently recalibrated which may explain the drop - https://moz.com/domain-authority-2.0
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can we use Free domains (like .cf / .tk / .gq / .ml / .ga) for backlinks?
many times I Noticed that most of the website use .cf / .tk / .gq / .ml / .ga this domain for backlinks but when I click on this it shows me the error I want to know that how they get a do follow backlink from the Different free domain can I get backlinks from my free domain? if this possible then How? This is my website Pakistan News kindly tell me how to rank.
Link Building | | Zaidazam0 -
Page Authority vs Domain Authority for Inbound Links
When executed correctly, earning links from high authority sites that are relevant to my website's industry are still valuable correct? So I want to know what is more valuable to my site and influencing the ranking of my site? Is it better to gain links that have a high page authority or domain authority? What is more valuable to my site and influencing its ranking?
Link Building | | PartyStore0 -
Backlinks - Linking to new domain
Hello Moz community! My established client recently franchised their business by adding a metro area location. We have thousands of back links built to the corporate website, a lot of which have anchor text that are geo-targeted to the new metro area website. We still find the corporate website important, but would rather focus our efforts now on the newly franchised location. Does anyone have experience with successfully having old links changed to a new domain and if so how? When changing directory listings, such as everything on get listed, is it better do do slowly or as much at once as possible? Any recommendations or information would be appreciated! Thanks!
Link Building | | FullMedia900 -
2 links going to same domain but different pages
Hi, How is the link juice distributed when you have 2 links in the same article but they go to different pages on the same domain? I know some say if 2 links go to the same page in an article then only the first link passes juice. Would it be better to have 2 articles each having 1 link or 2 articles each having 2 links?
Link Building | | activitysuper0 -
Domain buyouts and 301 redirects
Hi, I'm looking to buy a number of already established website domains with back links and 301 direct this to my main website. The sites are very similar and all sell the same thing. Does anyone know how much link value will be past on from doing this? And, is this something that Google looks out for? Also, if you have experience of this, how did it work out? Thanks
Link Building | | Weerdboil0 -
How to Beat Exact Match Domains
Hi all, Has anyone got any particular methods for beating exact match domains in the SERP's? I've got a stronger link profile than the 7 results ranking above me, but cant seem to get anywhere in the SERP. I'm thinking: links with keyword anchor text aggressive on page optimisation more links Any ideas/experiences you've had would be much appreciated. Thanks in advance James
Link Building | | jamesjackson0 -
Looking at Page Authority of a link to our website... what Page Authority number should we use in deciding the link is junk?
What are the Page Authority ranges? 1. Excellent link 2. Moderate 3. Total junk link Of course you look at the anchor text you can use, how many links are on the site, how often it is cached. Thoughts?
Link Building | | RezStream80 -
Is it safe to do a lot of links to a new post on an old domain?
Hi, I was wondering as far as being aggressive in link building can you add a lot of links to a new post on an aged domain? How many would you say is too much for the new pages if the over all domain has about 40k links? I am just wondering of a safe round about number monthly that can be done although I do realize this is site specific. I would trust your best guess. Thanks, ~JImmy
Link Building | | dreamfire0