Google My Business for Municipalities?

[TheKatzMeow]

I'm working with the City of Lakewood, WA, on an image campaign that overlaps a bit with some SEO goals. If you Google "Lakewood, WA", in the knowledge panel to the right of the search results is an image of building on fire. I'm not sure where this image comes from or why it has been selected as the image to represent the City of Lakewood but its been there for a while. If this was a small business, I would simply claim their Google My Business page and feed some good images into it. Problem solved. But Google doesn't offer an option to "Claim this City". LOL. Can you create a GMB page for a municipality? Does anyone know the right thing to do here to make this picture go away and give the city more control over its own image?

[TheKatzMeow]

Thanks, Joe. Appreciate you taking the time. All the testing from my team and the client show no signs of fire now too. So, mission accomplished. One takeaway here seems to be that Google actually pays attention to the Feedback tab.

[jasongmcmahon]

Hello Paul,

I'd imagine that Google applies the same rules worldwide assuming that the municipalities are governed in a similar manner. I would set up the municipality as one would a business.

I've also Googled "City of Lakewood WA", no fire-related images to report as per my screenshot, I searched in incognito mode also

3LfWLsV.png

[TheKatzMeow]

Joe,

Do you have any insight into the claiming process? I see you're in Australia. I wonder if the process is the same worldwide. On an interesting note, I used the Feedback tab at the bottom of the insights panel to tell Google that the picture of the burning building was not a fair representation of the city. It's been there for a year or more in all its smoky glory. Today when I Googled "City of Lakewood WA" and "Lakewood WA", I saw the same knowledge panel but no hellish hotel fire picture! So maybe the problem is solved. Do you mind checking to see if you have the same experience (i.e. no fire picture)? I'm not sure if Google notes a preference of mine and changes everyone's experience or just mine.

[jasongmcmahon]

Very singular question, yes you can, the city council have done it where I live https://bit.ly/2N8rxkT