Structured data: Product vs auto rental schema?
-
Hi mozzers,
If you are rental company, is it useful to add both the product and auto rental schemas or auto rental schema on its own should just be enough?
Finally, on the auto rental schema, you have to add an address. Could we just add a city instead of an entire address and avoid receiving a warning message on the strutured data testing tool?
Thank you.
-
@Ty1986 You thoughts are admirable for me. I was looking for the information that you have provided and i had been found here. Let me introduce what kind of relevant services we are working on :
Blue Nile Livery Service offered the most professional Car Service Boston for businesses, private customers, and travelers. To serve our customers, we have a wide range of luxurious and comfortable sitting business-class vehicles. BNL guarantees Boston the Best Logan Airport car services. We have the best car drivers. We do not share client information with anyone. -
Not 100% sure if Google even reads AutoRental schema on web-pages, though there is some evidence to suggest that Google sees valid usage of AutoRental in emails
If you go here:
https://developers.google.com/search/docs/data-types/product
On the left-hand sidebar, you can see a list of all the different schemas which Google documents that they support. AutoRental isn't present there. A Google search helps to confirm this. But they do list "LocalBusiness" schema, of which "AutomotiveBusiness" and "AutoRental" are valid sub types, so I assume that using AutoRental would be ok and acceptable by Google
It does seem that this site: https://search.google.com/structured-data/testing-tool#url=https%3A%2F%2Fwww.kayak.co.uk%2FCheap-Leicester-Car-Hire.6700.cars.ksp (Structured Data results for a car rental site) is indeed using product schema to list all the vehicles on offer, so I think it could be a good supplementary schema to go alongside AutoRental
These guys: https://search.google.com/structured-data/testing-tool#url=https%3A%2F%2Fwww.enterprise.com%2Fen%2Fcar-rental%2Flocations%2Fus%2Fny%2Fnew-york.html - are using AutoRental, and Google's structured data tool does indeed pick it up
Check more of your competitors using Google's Structured Data testing tool, if enough of them are using product schema on the vehicular product listings then I'd see no good reason to omit it
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Silo Structure in the eye of google?
does silo structure has a positive point on Google Ranking or not, and what is the importance of internal linking, how google see the internal linking content as compared to less internal linking, I'm trying an experiment I do a lot of internal backlinking in Website Unionwell as compared to Website B (which has apparently less internal Links) so with your experience in SEO field which site will get traffic rapidly.
Intermediate & Advanced SEO | | saimkhanna0 -
How does product category description affect SEO?
Hi - we are a website that sells tours. We have category pages that list the tours in that category (by city, by length of time, theme, etc). At the top of each category page, before the buttons linking to the tours, there is a category description. It is a pretty long paragraph. We are redesigning the website and think it would look nicer to show 2-3 lines of text and then have a down arrow and 'read' more so people can click and it would expand to show the full category description if they want to read it and it won't take up so much room that way. My question is - will this affect SEA at all? Or because the text is still there, just hidden, it won't do anything? Our site ranks very high in organic searches on google and we do not want to do anything that will hurt SEO. thanks.
Intermediate & Advanced SEO | | Shirapn0 -
Completely inaccurate rank tracking data
So Moz, Rank Ranger and data from Search Console all show this domain to be position #1 on Google for a certain search term. However, we can't see the same in manual search (desktop, mobile, incognito, &pws=0, different IPs, phone a friend and so on) and Analytics is showing no organic traffic. We can't even find the website in the top 10 pages. ANY IDEAS? Thanks in advance.
Intermediate & Advanced SEO | | Harry_TheClickHub0 -
Structural data in google webmaster tools
Hey, During the year I have done everything in my power to please Google with my website. Instead of building links towards the page I have focused on content, content and content. In addition I have worked with https and page speed. Today my site is faster than 98% of all tested sites in Pingdom tools and have 94/83 in Google insights. Of course we have had to build some links as well, perhaps 50 links in 8 months. At the same time we have built 700 pages of text. The total amount of links build is 180 over 20 months. On Thursday last week it looks like the site was penalized by Google. I still believe that we can do something about it and get the site back on track again. Hence we have been looking at technical things on the site, if there is anything Google don't like. One thing that I have found is structural data. For some reason this has dropped from 875 a month ago to 3 today. I have no clue why. Does anyone know how structural data works and what can have caused this problem. Would it be possible that we in our attempt to optimize the site might have done something that may affect the structural data? http://imgur.com/a/vurB1 In that case, what affect might this drop in structural data mean for SEO. Could that be a reason for the total drop in ranking? (we have basically been wiped on all our keywords) What I can see in Google webmaster tool about 975 pages are still indexed in Google which has been stable for a long time. Does anyone know more about structural data and what I can do about this?
Intermediate & Advanced SEO | | Enigma123
Thanks in advance! /A vurB10 -
How would you structure this content?
We have a site where we write about our son who was born with Down syndrome. I had a question regarding some content I'm trying to create and structure and hoping you guys can point me in the right direction. One of the things we are often asked by new parents is what toys we suggest for people to buy for their child with Down syndrome, or as gifts for a friend who has a child with Down syndrome. So I'd like to write some posts that suggest great toys for each year of a kids life (and continue that as Noah grows.) However, there are some variations of key words that I would like to rank for as well and it gets a little messy, which is where I need the help. For example for each year I could have a post titled: Top Ten (I could also change out top ten for Best, etc..)Toys For A One Year Old with Down Syndr Top Ten Christmas Gift Ideas For A One Year Old With Down Syndrome Top Ten Birthday Gift Ideas For a One Year Old With D.S. Top Ten Learning Toys For A One Year Old With D.S. Top Ten Toys Under 25 Dollars For A One Year Old with DS Top Ten Developmental Toys for a One Year Old With DS Top Ten Fisher Price Toys for a child with ds Best Light Up Toys For a one year old with ds best muscial toys for a one year old with ds I could also think of other variations as well. Also I can make each of these with the various ages. 2 year old, 3 year old, etc... So I'm not sure what the best way to go is. I could easily have a ton of content that is all virtually the same (birthday gifts / christmas gifts..although I could suggest different toys) so I'd have a ton of different toys pages trying to rank for one term each that is good for google searchers but probably not so great for folks coming to my site as I would have toy pages scattered all over the site. I also don't know how landing pages would fit in to all of this. Would I want a "Down Syndrome Toy Guide" landing page, or "Down Syndrome Gift Guide" ... or both...or something else, and then link all of those other pages on that page? I have a few pages on my site now that I wrote before I started to think about all the different combinations I wanted to rank for: http://noahsdad.com/gift-ideas-down-syndrome/ and http://noahsdad.com/best-fisher-price-learning-toys/ I'm open to any feedback you guys may have on this. I'd also like to do some posts on "Down Syndrome Books" and hope to use the same info that you guys give me and apply to books. (Therapy books, touch and feel books, resource books, new parents books, etc..) Hoping some folks chime in as your help would really be appreciated.
Intermediate & Advanced SEO | | NoahsDad0 -
Ecommerce SEO - Indexed product pages are returning 404's due to product database removal. HELP!
Hi all, I recently took over an e-commerce start-up project from one of my co-workers (who left the job last week). This previous project manager had uploaded ~2000 products without setting up a robot.txt file, and as a result, all of the product pages were indexed by Google (verified via Google Webmaster Tool). The problem came about when he deleted the entire product database from our hosting service, godaddy and performed a fresh install of Prestashop on our hosting plan. All of the created product pages are now gone, and I'm left with ~2000 broken URL's returning 404's. Currently, the site does not have any products uploaded. From my knowledge, I have to either: canonicalize the broken URL's to the new corresponding product pages, or request Google to remove the broken URL's (I believe this is only a temporary solution, for Google honors URL removal request for 90 days) What is the best way to approach this situation? If I setup a canonicalization, would I have to recreate the deleted pages (to match the URL address) and have those pages redirect to the new product pages (canonicalization)? Alex
Intermediate & Advanced SEO | | byoung860 -
Benefits of Rich Snippets for financial products
Does anyone have experience of using rich snippets for non-physical products? Our website offers credit cards comparison service. Do you think that tagging each card's page with rich snippets such as credit card image, name, description and category makes sense? The idea is to make it stand out in the search results.
Intermediate & Advanced SEO | | imoney0 -
Local search vs. Organic Listings
Hi ~ I was interested to see if anyone feels there might be an advantage to keeping a business out of Google's Local Search listing area or at least trying to keep it out of the 7-pack display? It seems to me that sites who are not listed in the 7-pack can often be ranked above the maps/7-pack area in the regular organic listings. Also, is there anyway for a homepage to be listed on the 1st page in both the local search and organic listings? Thanks!
Intermediate & Advanced SEO | | hhdentist0