Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Structured data: Product vs auto rental schema?
-
Hi mozzers,
If you are rental company, is it useful to add both the product and auto rental schemas or auto rental schema on its own should just be enough?
Finally, on the auto rental schema, you have to add an address. Could we just add a city instead of an entire address and avoid receiving a warning message on the strutured data testing tool?
Thank you.
-
@Ty1986 You thoughts are admirable for me. I was looking for the information that you have provided and i had been found here. Let me introduce what kind of relevant services we are working on :
Blue Nile Livery Service offered the most professional Car Service Boston for businesses, private customers, and travelers. To serve our customers, we have a wide range of luxurious and comfortable sitting business-class vehicles. BNL guarantees Boston the Best Logan Airport car services. We have the best car drivers. We do not share client information with anyone. -
Not 100% sure if Google even reads AutoRental schema on web-pages, though there is some evidence to suggest that Google sees valid usage of AutoRental in emails
If you go here:
https://developers.google.com/search/docs/data-types/product
On the left-hand sidebar, you can see a list of all the different schemas which Google documents that they support. AutoRental isn't present there. A Google search helps to confirm this. But they do list "LocalBusiness" schema, of which "AutomotiveBusiness" and "AutoRental" are valid sub types, so I assume that using AutoRental would be ok and acceptable by Google
It does seem that this site: https://search.google.com/structured-data/testing-tool#url=https%3A%2F%2Fwww.kayak.co.uk%2FCheap-Leicester-Car-Hire.6700.cars.ksp (Structured Data results for a car rental site) is indeed using product schema to list all the vehicles on offer, so I think it could be a good supplementary schema to go alongside AutoRental
These guys: https://search.google.com/structured-data/testing-tool#url=https%3A%2F%2Fwww.enterprise.com%2Fen%2Fcar-rental%2Flocations%2Fus%2Fny%2Fnew-york.html - are using AutoRental, and Google's structured data tool does indeed pick it up
Check more of your competitors using Google's Structured Data testing tool, if enough of them are using product schema on the vehicular product listings then I'd see no good reason to omit it
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Anchor Text vs. Button Links
Hi How important are anchor text links within your own site vs. buttons for SEO? We've redesigned some of our pages from anchor text links to buttons which are just clickable images.I know historically this isn't the best way, but is it still as important as it used to be?
Intermediate & Advanced SEO | | BeckyKey0 -
Absolute vs. Relative Canonical Links
Hi Moz Community, I have a client using relative links for their canonicals (vs. absolute) Google appears to be following this just fine, but bing, etc. are still sending organic traffic to the non-canonical links. It's a drupal setup. Anyone have advice? Should I recommend that all canonical links be absolute? They are strapped for resources, so this would be a PITA if it won't make a difference. Thanks
Intermediate & Advanced SEO | | SimpleSearch1 -
Can an "Event" in Structured Data For Google Be A Webinar?
I have a client who is has structured data for live business webinars. Google's documentation seems to talk more about music and tickets than this kind of thing. At the same time, we get an error in search console for "Name" and location, which they list as "webinar." Should I removed this failed structured data attempt or is there a way to fix it? Thanks!
Intermediate & Advanced SEO | | 945010 -
Multiple Ecommerce sites, same products
We are a large catalog company with thousands of products across 2 different domains. Google clearly knows that the sites are connected. Both domains are fairly well known brands - thousands of branded searches for each site per month. Roughly half of our products overlap - they appear on both sites. We have a known duplicate content issue - both sites having exactly the same product descriptions, and we are working on it. We've seen that when a product has different content on the 2 sites, frequently, both pages get to page 2 of the SERPs, but that's as far as it goes, despite aggressive white hat link building tactics. 1. Is it possible to get the same product pages on page 1 of the SERPs for both sites? (I think I know the answer...) 2. Should we be canonicalizing (is that a word?) products across the sites? This would get tricky - both sites have roughly the same domain authority, but in different niches. Certain products and keywords naturally rank better on 1 site or the other depending on the niche.
Intermediate & Advanced SEO | | AMHC0 -
URL Structure for Directory Site
We have a directory that we're building and we're not sure if we should try to make each page an extension of the root domain or utilize sub-directories as users narrow down their selection. What is the best practice here for maximizing your SERP authority? Choice #1 - Hyphenated Architecture (no sub-folders): State Page /state/ City Page /city-state/ Business Page /business-city-state/
Intermediate & Advanced SEO | | knowyourbank
4) Location Page /locationname-city-state/ or.... Choice #2 - Using sub-folders on drill down: State Page /state/ City Page /state/city Business Page /state/city/business/
4) Location Page /locationname-city-state/ Again, just to clarify, I need help in determining what the best methodology is for achieving the greatest SEO benefits. Just by looking it would seem that choice #1 would work better because the URL's are very clear and SEF. But, at the same time it may be less intuitive for search. I'm not sure. What do you think?0 -
How to auto generate a unique meta description?
The site I am working on is a code nightmare for starters. I'm editing a file called layout that controls the section of each page. The programmer from a while back got unique titles by putting this piece of code in: <title><?= $this->metaTag ?></title> In all the different controllers and stuff I can see where the title is the name of the product plus review or something to that effect. How do I do this for the meta description? Right now the meta description is static in the layout file, and so every page has an identical one. I was hoping there was a way to make the meta description automatically use the first 140 characters on the page or something. Something like this:
Intermediate & Advanced SEO | | DanDeceuster0 -
Wordtracker vs Google Keyword Tool
When I find keyword opportunities in Wordtracker, I'll sometimes run them through Adwords Keyword tool only to find that Google says these keywords have 0 search volume. Would you use these keywords even though Google says users aren't searching for them?
Intermediate & Advanced SEO | | nicole.healthline0 -
How to prevent Google from crawling our product filter?
Hi All, We have a crawler problem on one of our sites www.sneakerskoopjeonline.nl. On this site, visitors can specify criteria to filter available products. These filters are passed as http/get arguments. The number of possible filter urls is virtually limitless. In order to prevent duplicate content, or an insane amount of pages in the search indices, our software automatically adds noindex, nofollow and noarchive directives to these filter result pages. However, we’re unable to explain to crawlers (Google in particular) to ignore these urls. We’ve already changed the on page filter html to javascript, hoping this would cause the crawler to ignore it. However, it seems that Googlebot executes the javascript and crawls the generated urls anyway. What can we do to prevent Google from crawling all the filter options? Thanks in advance for the help. Kind regards, Gerwin
Intermediate & Advanced SEO | | footsteps0