Migrating to a tag-driven global website - Need opinions!
-
We currently have a global site that is set up this way:
- Subfolders to designate countries.
- Content in same language is re-published on other country websites.
Since we are re-launching at the end of the year, we are doing away with re-publishing content on different country sites and will just maintain a single copy of our content (to be populated on different pages using content tags). We are planning on doing this so that there is no need to apply href-lang tags on our content.
My questions:
- Is maintaining just a single instance of an article good for a global website?
- What are the possible complications that may come up from this approach?
- Since there is only one version of the article that is being indexed, is a rel-canonical tag even needed?
- Should href-lang tag still be applied to high level pages (homepage, etc) to ensure that the correct homepage shows up in the appropriate geography?
This question is quite long, so any feedback will be helpful. Thanks!
-
Hi!
I have similar questions. It sounds like you are posting articles in the main language it was written in and not doing any geo-targeting. Is that right? I'm not sure because you mention "the correct homepage shows up in the appropriate geography."
If an article is written in Portuguese, you aren't translating it?
Let us know some more details and we are happy to help!
-
Hi
Am a little unclear on your query but it seems you are moving to a single page - per article platform and trying to rank internationally. So for one unique page you wish or expect that same page to rank for example in the USA as well as Ukraine.. is that correct? Assume if they find the page from Ukraine they use google translate... etc.
To be clear is that what you are asking?
If that is the case it will not work. Effect digital sums it up pretty well. T
Regards
-
If you are talking about having a single URL which generates differently translated content based upon where the user is from, it's a terrible idea and god-awful for SEO. Have seen so many sites with single-URL multi-content builds perform erratically and terribly. Usually the 'quick and easy way' to 'get out of doing proper SEO' is the path to absolute ruin
Google only crawls from one data centre at once, so if they crawl from Spain and see the Spanish content, they will assume that's all there is there and you have just changed it. So your rankings will fly around like a pinwheel and never really amount to anything
Hreflangs and site build out is the best way, anything quick and dirty is usually destined to kill your multi-regional rankings (dead)
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
My Website Not Showing In Google English Search Results
My website is not visible on Google English. Selecting the language of Google in Hindi, Spanish, etc., my pages are visible in search results.
International SEO | | Jude_Wix0 -
Hreflang tags
I know these are intended for specifying different language/regional versions of one site, but can they be used to specify just ONE country (eg. "en-au")? Or does it only work to specify an ALTERNATIVE to another language/region variation?
International SEO | | muzzmoz0 -
Will website with tag hreflang pass link juice to other country/language version of website?
For example, I have a website XXX.com and I made hreflang tags to other country/language versions of website: ru.XXX.com (for Russia/Russian) XXX.com.ua (for Ukraine/Russian) ua.XXX.com (for Ukraine/Ukraine) Then I will acquire links to XXX.com. The question is: will XXX.com pass link juice to websites ru.XXX.com, XXX.com.ua and ua.XXX.com. Will these websites rank in their countries if I will acquire links ONLY to XXX.com? I looked at https://support.google.com/webmasters/answer/189077?hl=en, but haven't found what google think about that. Thank you in advance. I will appreciate your help.
International SEO | | Kabanchik0 -
New website coming soon
Currently I'm optimizing content for Anton Laurentiu and I'm doing some keyword strategy, link building... What would be the best way to target his photography and retouching services? He's based in Romania but also able to travel across Europe. Establish the website on the Romanian market (romanian language) or do a research at a larger scale? Thanks.
International SEO | | clotairedamy0 -
Am I doing this right? Same website, content and similar domains.
I have 5 sites with the same exact content. I have a separate webmastertool for each one and I have targeted them to each country on WebMastertools? Iam I missing something or did I do it right.Thankswww.abc.com (USA)www.abc.com.ar (argentina)www.abc.com.mx (mexico)www.abc.com.co (colombia)
International SEO | | M_80 -
.com or .ca for my Canadian website that is the question...
I have a US based company that is expanding to Canada, would it matter if I have a .com or .ca for my website?
International SEO | | BCA0 -
French Canadian Website and French Language URLs
Hello, One of my clients has a question on a new Quebec, Canada version of their website. The website content and copy is in the French Canadian language, but the IT Director has asked if, for the purpose of SEO, should the URLs be in French as well? So, this questions has two parts... For SEO, should the URL's be in French or left in English, to avoid crawl errors? For visitor UX, is there any reason to have them in French versus English?
International SEO | | Aviatech0 -
Multilingual newspaper website
Hello all. This is my first post to seomoz. My group is in the process of creating a website for a newspaper client which will have stories in two languages Spanish and English. Basically visitors will receive the Spanish version and have an option to read the story in english. I have never optimized a website for multi-languages/foreign languages. The newspaper is located in the USA so I'm not sure how this is going to work, which is were you come in. They would like to show up in both Google.com and Spanish versions of Google. My questions are: Do I need to worry about ranking for both versions? How should I go about optimizing the website for multiple languages? How do I need to configure my pages to be indexed so duplication is not an issue? (Canonical URL Tag?) Do I need to use special tags besides the news Google news tags for index, etc? I have more questions but as you can see I'm looking for a starting point on how I should apply my knowledge of english only websites to a website that has the same content just in different languages. Any help is appreciated. Thanks.
International SEO | | cubictulsa0