Do I tell MOZ to track both shorter keywords AND the long-winded versions of each shorter keyword?
-
I understand that my keyword strategy should include a mix of keywords and their long-winded version of the same. And that I should tell Google which keywords each page should rank for. Now when I'm telling MOZ which keywords to monitor for my site's ranking, should I include both the short AND long-winded versions?
Thanks! -
Thanks Nozzle.
-
You need to include all keywords for which you want to track rankings. Rank tracking tools will not track long tail terms just because you input head terms. They only track what you tell them to track.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is The Moz Community Rankings broken?
Not as active as I would have liked recently but still visit and login, answering a question now and again, yet I can see my profile is still listed as unranked. until recently I was somewhere around 45-49 and have been for many years - the criteria appears to be what it has for the last ten years or so. I see people with lower moz points outranking members with far more points. I can even see one with 0 points now appearing in the top 50 so my question is - is the moz community rankings broken or have I missed something? I know once before I pointed it out and it had to be fixed...input from all welcome 🙂
SEO Learn Center | | Matt-Williamson2 -
What platform is Moz using for this forum?
Just wondering if Moz can share which platform they're using for this forum? I really enjoy using it and would love to build something similar on our company's website, since it would definitely help our community initiatives and SEO. Cheers!
SEO Learn Center | | skooli0 -
Long copy/articles vs short copy/articles
Hi i'm after data which shows having long articles (e.g. 3000 words) outperforms a much shorter article like 1000 words (assume they are both the same quality of articles) for SEO and even conversion. So far i have seen these articles. http://moz.com/blog/why-content-goes-viral-the-scientific-theory-and-proof including the PDF which links to it. http://moz.com/blog/what-kind-of-content-gets-links-in-2012 Can anyone recommend any other sources which backs the claim that long articles are normally better than short articles. Cheers, Matt
SEO Learn Center | | Mattcarter080 -
Why did one of our keyword score an F but is first place on Google search? The key word is "Barista Classes Los Angeles"
We're working with an SEO company that provides monthly details on what keywords have improved and needs work. One of our keyowords (Barista Classes Los Angeles) climbed up to number one on Google's search box. However, on SEO Moz, the same keyword got an "F" under the On-Page category. Can someone help us out and define why this is happening? This way, we can adjust and see how we can improve. Thanks!
SEO Learn Center | | ckroaster0 -
Time Tracking, Best Way / Tool?
Looking for the best, easiest, way or tool for time tracking for client work. What has worked for you?
SEO Learn Center | | bozzie3110 -
Forecasting Seasonal Keyword Traffic with Python Script
A few weeks back, I went to a Distilled meetup here in NYC. SEER Interactive's Mark Lavoritano did some cool slides on the seasonality of keywords. Basically, his presentation made the point that you should not only think about which keywords you want to rank for but also WHEN they are most valuable. This made me think...we have a lot of moving parts to our marketing efforts. Emails with interchangeable modules, a homepage with interchangeable links, and other dynamic elements for which we have to decide what themes we want to market for the week. Babies or bikes? Kitchen Gadgets or Wine Glasses? Google Insights for Search is a great tool which allows you to look at keyword traffic year over year. However, for many of the keywords (like the ones mentioned above), on a multi-year timeframe, it can be tough to sift out the specific weeks in which traffic repeatedly peaks year after year. What I really wanted to see was the last 5 years laid on top of each other to find the common peaks. Even better, if I could map 5 years of keyword data to a single row in a spreadsheet and then use conditional formatting to create a colorscale, I could create a sweet forecasting calendar with several keywords and use this to choose the best timing for various marketing campaigns. Here's a link to a screenshot of the calendar I created: forecasting calendar I could have done this in excel, but I've been wanting to try out Python for a while now and decided this was a great time to do it. After some reasearch, I figured out how to import a csv into python and the rest was done with for loops and lists, which is fairly basic python. I've pasted my code below. In a nutshell, the program runs through all 5 years of traffic data and increments a count in a list whenever it sees a peak (according to a threshold called "peakInterestValue" that you set in the code). The output is a list of 52 numbers [0-5] (representing 52 weeks over 5 years). If the value is a 5, it means that all 5 years showed a peak in traffic at that week. If it's a 4, then 4 (out of 5) years showed a peak that week, etc...you can then copy/paste this to a row in an excel sheet with all your keywords, apply a color scale w/ conditional formatting, and boom! you've got a forecasting calendar. This code works on the exact file that Google insights exports so you don't need to format it at all. It's ready to rock. If you want to see the code formatted and cleaned up, check it out here. If you want to see a hot mess, I've also pasted the code below. You can drop it right into a .py file and run it off a cmd prompt but you'll need to install python first: http://www.python.org has installation info and great tutorials as well. Enjoy! import csv """reads a file from google insights""" """Open the last 5 years of data from Google Insights""" anniversarygiftFile2007 = csv.reader(open("anniversarygift2007.csv","r"))anniversarygiftFile2008 = csv.reader(open("anniversarygift2008.csv","r"))anniversarygiftFile2009 = csv.reader(open("anniversarygift2009.csv","r"))anniversarygiftFile2010 = csv.reader(open("anniversarygift2010.csv","r"))anniversarygiftFile2011 = csv.reader(open("anniversarygift2011.csv","r")) """Combines the data into a list""" anniversarygiftFile = [anniversarygiftFile2007,anniversarygiftFile2008,anniversarygiftFile2009, anniversarygiftFile2010,anniversarygiftFile2011] """counters"""i=0j=0 """flags used to initialize lists""" definedFlag=0 definedFlag2=0 for i in range(0,5): j=0 for row in anniversarygiftFile[i]: if j<=4: """skips the first 5 rows""" elif j==5: """initialized the list on the first week of data""" anniversarygift=[row[1]] definedFlag = 1 if(i==4): peakInterestWeeks=[0] else: """appends the list with each row""" anniversarygift.append(row[1]) if(i==4): peakInterestWeeks.append(0) if len(anniversarygift)>=52: print("i = ",i) if (i==0): if(definedFlag==1): anniversarygiftArray = [anniversarygift] definedFlag2 = 1 elif (definedFlag == 1): if(definedFlag2 == 1): anniversarygiftArray.append(anniversarygift) break j=j+1 i=i+1 """ Now all of the data is in python lists""" i=0 j=0 """ Lower peakInterestValue to lower the traffic threshold and discover more peaks """ peakInterestValue=90 """ This is a variable to help you tweak peakInterestValue""" peakInterestCnt = 0 for i in range(0,5): print("i =",i) for j in range (0,51): if int(anniversarygiftArray[i][j])>peakInterestValue: """If keyword interest peaks, peakInterestWeeks[] is incremented""" peakInterestWeeks[j]=+=1 peakInterestCnt +=1 print("Peak interest",peakInterestWeeks)print("Peak Interest Count =",peakInterestCnt) """peakInterestWeeks[] is printed out to a row in an excel file""" c = csv.writer(open("anniversarygift.csv", "w")) c.writerow(peakInterestWeeks)
SEO Learn Center | | znotes0 -
Keyword research in 5 different countries. Advice and tips?
Hi guys, We have been asked to research keywords in 5 different countries, Australia, India, South Korea, Brazil, Singapore (4 different languages inc. Portuguese, Korean, English, Indian). Being that I have never conducted keyword research outside of English, I thought maybe you guys could: 1. Point me in the direction of consultants/freelancers who can research terms in those languages. 2. Suggest tips one should bear in mind when designing an SEO strategy for multi-national websites (such as the different SE's used in countries and cultural-behavioral differences) Any articles, guides, tools etc. that can help would be greatly appreciated. Thanks!
SEO Learn Center | | Profero0 -
What are the things I should tell my website developer to keep in mind for on-page SEO wise while outsourcing it?
I have done the keyword research for my target and will do the copy writing in-house suited for both visitors and bots.Like suitable headers and mention of keyword in the content,mention of keyword in link,having video in the page if possible etc. I need some help for a proper interlinking strategy and main question is, what are the things to be taken care of in coding/development SEO wise,which should be told to developer. I am going for custom development in .NET platform( if it matters anyway ) My site will have 3 products/services page and rest are resources and Q&A community. I am targeting the keywords for 3 products. Q&A community and resources should help me in long tail keywords. Any kind of advice,suggestion is welcome. Thanks
SEO Learn Center | | RyanSat0