What to do when on your keyword there are no questions ?
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Let me give me you an example. For example for the keyword title tag (let's imagine) I would want to rank on that. I go to the keyword explorer or related searches at the bottom of google there are many questions people have..
I find expressions (with the same user intent) such as "title tag length", "title tags generator", " "why are title tag importants" (I found this one using the are questions drop down menu of the keyword explorer). With this in hand I can create a page where I answer all those questions. I would have all those expressions being an H2 and answer the questions using related phrases and context word that I will find with the keyword explorer in my paragraph below.
Let now take one of my keyword "Sicily bike tours". If I type this expression int he keyword explorer...the only related phrases (with the same user intent) that I find are "Sicily bike tour", "Sicily cycling tours", "Sicily bike trips"... (first thing I noticed is that it is just variation of my main expression not really question...).
If I look at questions I find "what is the highest elevation in Sicily" or "How safe is Sicily for tourists". I don't imagine on a page that sells bikes tours in Sicily having h2 tags that answers those questions... and this is not what people that rank do, they describe their tour and this is what is confusing to me.
Let's now take a secondary related keyword to main keyword. Let' s take "Sicily cycling tours" (it is a secondary related keyword to "Sicily bike tours". Based on the keyword explorer, the secondary related phrases to "Sicily cycling tours" are "tour of Sicily". "trips to Sicily".... ( isn't that going to be boring and look unnatural to use all those expressions ? ). There are all synonyms of my expression but not really different which is my worry ?
Or can I use an expression such as "Sicilian villages" or "Sicily maps" even though they don't have the same user intent) as my secondary related keyword "Sicily cycling tours".
Thank you,
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Thank you for your reply.
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Some of this question was a little confusing, but from what your asking I have a couple suggestions. I think you should stop using Sicily Cycling or Sicily Cycling Tours as I think you are over optimizing your keywords and I would image your anchor text as well.
I would go after longer tail keywords related to your area. For instance "Explore Italy by Bike " (590 search volume ) or "backroad Bike Tours " (1300 search volume) would be a good term to blog about or include on your website. Since this is similar to Sicily Cycling Tours it will work well in your website and will help in not using the same keywords over and over.
Honestly to rank locally you should also have broader topics around your niche such as health benefits to biking, how to fix a flat while on a bike ride, etc
Hope this helps!
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