Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Best way to set up URL structure for reviews off of PDP pages.
-
We are adding existing customer reviews to Product Detail Pages pages. There are about 300 reviews per product so we're going to have to paginate reviews off of the PDP page. I'm wondering what the best url structure for reviews pages is to get the most seo benefit.
For example, would it be something like this? site.com/category/product/reviews/page-1
or something that used parameters, such as: site.com/reviews?product=a
Also, what is the best way to show that the internal link on the PDP page to "All Reviews" is a higher priority link than the other links on the page?
-
Thank you. Your response is really helpful.
-
This is not a definitive response, but my approach has been to canonically relate each paginated review page to the product detail page. My rationale is that I get enough keyword relevance in the first 5 or 10 reviews which show up prior to pagination, to contribute effectively to the ranking of the product page.
Some product review solutions add semantic markup for the reviews, and even though the reviews themselves are paginated, the whole set of reviews is included in the JSON table of reviews on the product page. So, in this case, if yours does this, it might already be getting all the content when it crawls the product page.
I have not been a proponent of separately indexing the review pages themselves. I know there are proponents, and they might have solid arguments why to do that. I have preferred for my product page to get all the page relevance, inbound links, and visits.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Mass URL changes and redirecting those old URLS to the new. What is SEO Risk and best practices?
Hello good people of the MOZ community, I am looking to do a mass edit of URLS on content pages within our sites. The way these were initially setup was to be unique by having the date in the URL which was a few years ago and can make evergreen content now seem dated. The new URLS would follow a better folder path style naming convention and would be way better URLS overall. Some examples of the **old **URLS would be https://www.inlineskates.com/Buying-Guide-for-Inline-Skates/buying-guide-9-17-2012,default,pg.html
Intermediate & Advanced SEO | | kirin44355
https://www.inlineskates.com/Buying-Guide-for-Kids-Inline-Skates/buying-guide-11-13-2012,default,pg.html
https://www.inlineskates.com/Buying-Guide-for-Inline-Hockey-Skates/buying-guide-9-3-2012,default,pg.html
https://www.inlineskates.com/Buying-Guide-for-Aggressive-Skates/buying-guide-7-19-2012,default,pg.html The new URLS would look like this which would be a great improvement https://www.inlineskates.com/Learn/Buying-Guide-for-Inline-Skates,default,pg.html
https://www.inlineskates.com/Learn/Buying-Guide-for-Kids-Inline-Skates,default,pg.html
https://www.inlineskates.com/Learn/Buying-Guide-for-Inline-Hockey-Skates,default,pg.html
https://www.inlineskates.com/Learn/Buying-Guide-for-Aggressive-Skates,default,pg.html My worry is that we do rank fairly well organically for some of the content and don't want to anger the google machine. The way I would be doing the process would be to edit the URLS to the new layout, then do the redirect for them and push live. Is there a great SEO risk to doing this?
Is there a way to do a mass "Fetch as googlebot" to reindex these if I do say 50 a day? I only see the ability to do 1 URL at a time in the webmaster backend.
Is there anything else I am missing? I believe this change would overall be good in the long run but do not want to take a huge hit initially by doing something incorrectly. This would be done on 5- to a couple hundred links across various sites I manage. Thanks in advance,
Chris Gorski0 -
Best practice for deindexing large quantities of pages
We are trying to deindex a large quantity of pages on our site and want to know what the best practice for doing that is. For reference, the reason we are looking for methods that could help us speed it up is we have about 500,000 URLs that we want deindexed because of mis-formatted HTML code and google indexed them much faster than it is taking to unindex them unfortunately. We don't want to risk clogging up our limited crawl log/budget by submitting a sitemap of URLs that have "noindex" on them as a hack for deindexing. Although theoretically that should work, we are looking for white hat methods that are faster than "being patient and waiting it out", since that would likely take months if not years with Google's current crawl rate of our site.
Intermediate & Advanced SEO | | teddef0 -
What is best practice for "Sorting" URLs to prevent indexing and for best link juice ?
We are now introducing 5 links in all our category pages for different sorting options of category listings.
Intermediate & Advanced SEO | | lcourse
The site has about 100.000 pages and with this change the number of URLs may go up to over 350.000 pages.
Until now google is indexing well our site but I would like to prevent the "sorting URLS" leading to less complete crawling of our core pages, especially since we are planning further huge expansion of pages soon. Apart from blocking the paramter in the search console (which did not really work well for me in the past to prevent indexing) what do you suggest to minimize indexing of these URLs also taking into consideration link juice optimization? On a technical level the sorting is implemented in a way that the whole page is reloaded, for which may be better options as well.0 -
What is the best practice for URLs for E-commerce products in multiple categories?
Hello all! I have always worked successfully with SEO on E-commerce sites, however we are currently revamping an older site for a client and so I thought I'd turn to the community to ask what the best practices that you guys are experiencing for url structures at the moment. Obviously we do not wish to create duplicate content and so the big question is, what would you guys do for the very best structure for URLs on an E-commerce site that has products in multiple categories? Let's imagine we are selling toy cars. I have a sports car for sale, so naturally it can go in the sports cars category and it could also go in to the convertibles category too. What is the best way you have found recently that works and increases rankings, but does not create duplicate content? Thanks in advance! 🙂 Kind Regards, JDM
Intermediate & Advanced SEO | | Hatfish0 -
Best way to implement canonical tags on an ecommerce site with many filter options?
What would be the best way to add canonical tags to an ecommerce site with many filter options, for example, http://teacherexpress.scholastic.com? Should I include a canonical tag for all filter options under a category even though the pages don't have the same content? Thanks for reading!
Intermediate & Advanced SEO | | DA20130 -
What is the best URL structure for categories?
A client's site currently uses the URL structure: www.website.com/�tegory%/%postname% Which I think is optimised fairly well, as the categories are keywords being targeted. However, as they are using a category hierarchy, often times the URL looks like this: www.website.com/parent-category/child-category/some-post-titles-are-quite-long-as-they-are-long-tail-terms Best practise often dictates (such as point 3 in this Moz article) that shorter URLs are better for several reasons. So I'm left with a few options: Remove the category from the URL Flatten the category hierarchy Shorten post titles two a word or two - which would hurt my long tail search term traffic. Leave it as it is What do we think is the best route to take? Thanks in advance!
Intermediate & Advanced SEO | | underscorelive0 -
NOINDEX listing pages: Page 2, Page 3... etc?
Would it be beneficial to NOINDEX category listing pages except for the first page. For example on this site: http://flyawaysimulation.com/downloads/101/fsx-missions/ Has lots of pages such as Page 2, Page 3, Page 4... etc: http://www.google.com/search?q=site%3Aflyawaysimulation.com+fsx+missions Would there be any SEO benefit of NOINDEX on these pages? Of course, FOLLOW is default, so links would still be followed and juice applied. Your thoughts and suggestions are much appreciated.
Intermediate & Advanced SEO | | Peter2640 -
Best way to block a search engine from crawling a link?
If we have one page on our site that is is only linked to by one other page, what is the best way to block crawler access to that page? I know we could set the link to "nofollow" and that would prevent the crawler from passing any authority, and we can set the page to "noindex" to prevent it from appearing in search results, but what is the best way to prevent the crawler from accessing that one link?
Intermediate & Advanced SEO | | nicole.healthline0