Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Best way to set up URL structure for reviews off of PDP pages.
-
We are adding existing customer reviews to Product Detail Pages pages. There are about 300 reviews per product so we're going to have to paginate reviews off of the PDP page. I'm wondering what the best url structure for reviews pages is to get the most seo benefit.
For example, would it be something like this? site.com/category/product/reviews/page-1
or something that used parameters, such as: site.com/reviews?product=a
Also, what is the best way to show that the internal link on the PDP page to "All Reviews" is a higher priority link than the other links on the page?
-
Thank you. Your response is really helpful.
-
This is not a definitive response, but my approach has been to canonically relate each paginated review page to the product detail page. My rationale is that I get enough keyword relevance in the first 5 or 10 reviews which show up prior to pagination, to contribute effectively to the ranking of the product page.
Some product review solutions add semantic markup for the reviews, and even though the reviews themselves are paginated, the whole set of reviews is included in the JSON table of reviews on the product page. So, in this case, if yours does this, it might already be getting all the content when it crawls the product page.
I have not been a proponent of separately indexing the review pages themselves. I know there are proponents, and they might have solid arguments why to do that. I have preferred for my product page to get all the page relevance, inbound links, and visits.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Multiple Markups on The Same Page - Best Solution?
Hi there! I have a website that is build in react javascript, and I'm trying to use markup on my pages. They are mostly articles about general topics with common questions (about the topic), and for most articles I would like to use two markups: article markup + FAQ Markup ( for the questions in the article) article markup + how-to markup Can I do this or will Google get confused? Since I have two @type at the same time, for example @type": "FAQPage" and "@type": "Article". How should I think? I'm using https://schema.dev/ right now. Thanks!
Intermediate & Advanced SEO | | Leowa0 -
Mass URL changes and redirecting those old URLS to the new. What is SEO Risk and best practices?
Hello good people of the MOZ community, I am looking to do a mass edit of URLS on content pages within our sites. The way these were initially setup was to be unique by having the date in the URL which was a few years ago and can make evergreen content now seem dated. The new URLS would follow a better folder path style naming convention and would be way better URLS overall. Some examples of the **old **URLS would be https://www.inlineskates.com/Buying-Guide-for-Inline-Skates/buying-guide-9-17-2012,default,pg.html
Intermediate & Advanced SEO | | kirin44355
https://www.inlineskates.com/Buying-Guide-for-Kids-Inline-Skates/buying-guide-11-13-2012,default,pg.html
https://www.inlineskates.com/Buying-Guide-for-Inline-Hockey-Skates/buying-guide-9-3-2012,default,pg.html
https://www.inlineskates.com/Buying-Guide-for-Aggressive-Skates/buying-guide-7-19-2012,default,pg.html The new URLS would look like this which would be a great improvement https://www.inlineskates.com/Learn/Buying-Guide-for-Inline-Skates,default,pg.html
https://www.inlineskates.com/Learn/Buying-Guide-for-Kids-Inline-Skates,default,pg.html
https://www.inlineskates.com/Learn/Buying-Guide-for-Inline-Hockey-Skates,default,pg.html
https://www.inlineskates.com/Learn/Buying-Guide-for-Aggressive-Skates,default,pg.html My worry is that we do rank fairly well organically for some of the content and don't want to anger the google machine. The way I would be doing the process would be to edit the URLS to the new layout, then do the redirect for them and push live. Is there a great SEO risk to doing this?
Is there a way to do a mass "Fetch as googlebot" to reindex these if I do say 50 a day? I only see the ability to do 1 URL at a time in the webmaster backend.
Is there anything else I am missing? I believe this change would overall be good in the long run but do not want to take a huge hit initially by doing something incorrectly. This would be done on 5- to a couple hundred links across various sites I manage. Thanks in advance,
Chris Gorski0 -
Taxonomy question - best approach for site structure
Hi all, I'm working on a dentist's website and want some advice on the best way to lay out the navigation. I would like to know which structure will help the site work naturally. I feel the second example would be better as it would focus the 'power' around the type of treatment and get that to rank better. .com/assessment/whitening
Intermediate & Advanced SEO | | Bee159
.com/assessment/straightening
.com/treatment/whitening
.com/treatment/straightening or .com/whitening/assessment
.com/straightening/assessment
.com/whitening/treatment
.com/straightening/treatment Please advise, thanks.0 -
Trailing Slashes for Magento CMS pages - 2 URLS - Duplicate content
Hello, Can anyone help me find a solution to Fixing and Creating Magento CMS pages to only use one URL and not two URLS? www.domain.com/testpage www.domain.com/testpage/ I found a previous article that applies to my issue, which is using htaccess to redirect request for pages in magento 301 redirect to slash URL from the non-slash URL. I dont understand the syntax fully in htaccess , but I used this code below. This code below fixed the CMS page redirection but caused issues on other pages, like all my categories and products with this error: "This webpage has a redirect loop ERR_TOO_MANY_REDIRECTS" Assuming you're running at domain root. Change to working directory if needed. RewriteBase / # www check If you're running in a subdirectory, then you'll need to add that in to the redirected url (http://www.mydomain.com/subdirectory/$1 RewriteCond %{HTTP_HOST} !^www. [NC]
Intermediate & Advanced SEO | | iamgreenminded
RewriteRule ^(.*)$ http://www.mydomain.com/$1 [R=301,L] Trailing slash check Don't fix direct file links RewriteCond %{REQUEST_FILENAME} !-f RewriteCond %{REQUEST_URI} !(.)/$
RewriteRule ^(.)$ $1/ [L,R=301] Finally, forward everything to your front-controller (index.php) RewriteCond %{REQUEST_FILENAME} !-f
RewriteCond %{REQUEST_FILENAME} !-d
RewriteRule .* index.php [QSA,L]0 -
Should I set up no index no follow on low quality pages?
I know it is a good idea for duplicate pages, blog tags, etc. but I remember somewhere that you can help the overall link juice of a website by adding no index no follow or no index follow low quality content pages of your website. Is it still a good idea to do this or was it never a good idea to begin with? Michael
Intermediate & Advanced SEO | | Michael_Rock0 -
What is the best way to optimize/setup a teaser "coming soon" page for a new product launch?
Within the context of a physical product launch what are some ideas around creating a /coming-soon page that "teases" the launch. Ideally I'd like to optimize a page around the product, but the client wants to try build consumer anticipation without giving too many details away. Any thoughts?
Intermediate & Advanced SEO | | GSI0 -
How to set up 301 redirect for URL with question mark
I have encountered some issue with 301 redirect and htaccess file. I need to redirect the following url: http://www.domain.com/?specifications=colours/page/3 to: http://www.domain.com/colours The 301 redirect command I wrote in htaccess file is as follow: Redirect 301 /?specifications=colours/page/3 http://www.domain.com/colours And it doesn't work at the moment. What is the correct way to set up 301 redirect here? Your help will be sincerely appreciated!
Intermediate & Advanced SEO | | robotseo0 -
Best approach to launch a new site with new urls - same domain
www.sierratradingpost.com We have a high volume e-commerce website with over 15K items, an average of 150K visits per day and 12.6 pages per visit. We are launching a new website this spring which is currently on a beta sub domain and we are looking for the best strategy that preserves our current search rankings while throttling traffic (possibly 25% per week) to measure results. The new site will be soft launched as we plan to slowly migrate traffic to it via a load balancer. This way we can monitor performance of the new site while still having the old site as a backup. Only when we are fully comfortable with the new site will we submit the 301 redirects and migrate everyone over to the new site. We will have a month or so of running both sites. Except for the homepage the URL structure for the new site is different than the old site. What is our best strategy so we don’t lose ranking on the old site and start earning ranking on the new site, while avoiding duplicate content and cloaking issues? Here is what we got back from a Google post which may highlight our concerns better: http://www.google.com/support/forum/p/Webmasters/thread?tid=62d0a16c4702a17d&hl=en&fid=62d0a16c4702a17d00049b67b51500a6 Thank You, sincerely, Stephan Woo Cude SEO Specialist scude@sierratradingpost.com
Intermediate & Advanced SEO | | STPseo0