Job Posting Page and Structured Data Issue
-
We have a website where we do job postings. We manually add the data to our website.
The Job Postings are covered by various other websites including the original recruiting organisations. The details of the job posting remain the same, for instance, the eligibility criteria, the exam pattern, syllabus etc.
We create pages where we list the jobs and keep the detailed pages which have the duplicate data disallowed in robots.txt.
Lately, we have been thinking of indexing these pages as well, as the quantum of these non-indexed pages is very high. Some of our competitors have these pages indexed. But we are not sure whether doing this is gonna be the right move or if there is a safe way to deal with this. Additionally, there is this problem that some job posts have very less data like fees, age limit, salary etc which is thin content so that might contribute to poor quality issue.
Secondly, we wanted to use enriched result snippets for our job postings. Google doesn't want snippets to be used on the listing page:
"Put structured data on the most detailed leaf page possible. Don't add structured data to pages intended to present a list of jobs (for example, search result pages). Instead, apply structured data to the most specific page describing a single job with its relevant details."
Now, how do we handle this situation? Is it safe to allow the detailed pages which have duplicate job data and sometime not so high quality data in robots.txt?
-
First of all those more detailed URLs should have been handled via canonical tags and not via robots.txt
You are probably safe to allow the detailed URLs to rank, try allowing a sample of them to rank whilst keeping others disallowed. First, fix the architecture. Stop using robots.txt and on the detailed URLs, make them canonical to their parents
Once that is done, select a volume of the detailed URLs as a test. Remove the canonical tags from those URLs, allowing them to index. Do they start ranking, performing? Do you get duplicate content warnings?
Depending on the outcome, you may want to lift the canonical tags from all detailed URLs, or even reverse the canonicals so that the detailed pages have ranking preference
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Paginated Pages Page Depth
Hi Everyone, I was wondering how Google counts the page depth on paginated pages. DeepCrawl is showing our primary pages as being 6+ levels deep, but without the blog or with an infinite scroll on the /blog/ page, I believe it would be only 2 or 3 levels deep. Using Moz's blog as an example, is https://moz.com/blog?page=2 treated to be on the same level in terms of page depth as https://moz.com/blog? If so is it the https://site.comcom/blog" /> and https://site.com/blog?page=3" /> code that helps Google recognize this? Or does Google treat the page depth the same way that DeepCrawl is showing it with the blog posts on page 2 being +1 in page depth compared to the ones on page 1, for example? Thanks, Andy
Intermediate & Advanced SEO | | AndyRSB0 -
URL Structure for geo location for specific page
On hackerearth.com/challenges page, there is an option to select languages. This option is in the footer. Once you select the language the url changes. Ex - if we select French, the URL changes to hackereath.com/fr/challenges. In case we decide to change the URL of this page with Geo, what should be the URL structure which accommodates languages as well. My research says that it would good to keep the url like domainname.com/page/language.
Intermediate & Advanced SEO | | Rajnish_HE0 -
Weird Indexing Issues with the Pages and Rankings
When I found the my page was non-existent on the search results page, I requested Google to index my page via the Search Console. And then just a few minutes after I did that, that page rose to top 3 ranking on the search page (with the same keyword and browser search). It happens to most of the pages on my website. Maybe a week later the rankings sank again, and I had to do the process again to make my pages to the top. Any reasons to explain this phenomenon, and how I can fix this issue? Thank you in advance.
Intermediate & Advanced SEO | | mrmrsteven0 -
Duplicate Pages #!
Hi guys, Currently have duplicate pages accross a website e.g. https://archierose.com.au/shop/cart**#!** https://archierose.com.au/shop/cart The only difference is the URL 1 has a hashtag and exclamation tag. Everything else is the same. We were thinking of adding rel canonical tags on the #! versions of the page to the correct URLs. But Google doens't seem to be indexing the #! versions anyway. Does anyone know why this is the case? If Google is not indexing them, is there any point adding rel canonical tags? Cheers, Chris https://archierose.com.au/shop/cart#!
Intermediate & Advanced SEO | | jayoliverwright0 -
Crawl Issue for Deleted Pages
Hi, sometimes, I just delete a page and not necessarily want to make a 404 to another page. So Google Webmaster Tools shows me 108 'not found' pages under 'Crawling Errors'. Is that a problem for my site?
Intermediate & Advanced SEO | | soralsokal
Can I ignore this with good conscience?
Shall I make 404 to my homepage? I am confused and would like to hear your opinion on this. Best, Robin0 -
Google Fetch Issue
I'm having some problems with what google is fetching and what it isn't, and I'd like to know why. For example, google IS fetching a non-existent page but listing it as an error: http://www.gaport.com/carports but the actual url is http://www.gaport.com/carports.htm. Google is NOT able to fetch http://www.gaport.com/aluminum/storage-buildings-10x12.htm. It says the page doesn't exist (even though it does) and when I click on the not found link in Google fetch it adds %E@%80%8E to the url causing the problem. One theory we have is that this may be some sort of server/hosting problem, but that's only really because we can't figure out what we could have done to cause it. Any insights would be greatly appreciated. Thanks and Happy Holidays! Ruben
Intermediate & Advanced SEO | | KempRugeLawGroup0 -
Create different pages with keyword variations VS. Add keyword variations in 1 page
For searches involving keywords like "lessons", "courses", "classes" I see frequently pages in the top rankings which do not contain the search term in the title tag, despite these terms being quite competitive. It seems that when searching for "classes", google detects that pages about "courses" may be just as relevant. What do you recommend? option 1: creating 10 pages optimized on 10 different keyword variations, each with a significant part of unique content or option 2: one page and dropping throughout the page 10 keyword variations in body and headlines Given that keywords are all synonyms and website has already high domain authority in the niche. thanks
Intermediate & Advanced SEO | | lcourse0 -
Why is my XML sitemap ranking on the first page of google for 100s of key words versus the actual relevant page?
I still need this question answerd and I know it's something I must have changed. But google is ranking my sitemap for 100s of key terms versus the actual page. It's great to be on the first page but not my site map...... Geeeez.....
Intermediate & Advanced SEO | | ursalesguru0