How to deal with URLs when changing shopping cart software to ensure SEO
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NSFW ALERT (LINK BELOW)
We are changing the shopping section of our website. Currently the products sit on our own website and when a user goes to checkout they are taken to Mals (a shopping cart site). This means our URL’s look like this.
NSFWhttps://www.aprilnites.com.au/mascara_vibe.htmlThe new software is Ecwid and we are using this with a site created in RapidWeaver so the URLs will not be clean and will have all ? And # parameters. I’m wondering if this will hurt the SEO of our whole site or just the product pages. I’m also unsure of how best to deal with the current URLs. Should I use a 301 redirect on all of them to take the user back to the home page of the shop. For us the shop is more of a catalogue. Our main website is the most important part but I want to make sure we are following best practice when making this change. Hope someone can help.Many thanks
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Hello,
To deal with URLs when changing shopping cart software to ensure SEO:
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Redirect Old URLs: Set up 301 redirects from old URLs to their corresponding new URLs to maintain SEO authority.
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Maintain Keyword Consistency: Ensure that your new URLs incorporate relevant keywords and match the structure of the old URLs as closely as possible.
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Submit XML Sitemap: Update your XML sitemap and submit it to search engines to help them discover and index the new URLs.
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Check for Broken Links: Scan your website for broken links and fix them to ensure a smooth user experience.
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Monitor Performance: Continuously monitor the SEO performance of your new URLs to identify and address any issues that may arise during the transition.
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Hello,
To deal with URLs when changing shopping cart software to ensure SEO:
-
Redirect Old URLs: Set up 301 redirects from old URLs to their corresponding new URLs to maintain SEO authority.
-
Maintain Keyword Consistency: Ensure that your new URL incorporates relevant keywords and matches the structure of the old URLs as closely as possible.
-
Submit XML Sitemap: Update your XML sitemap and submit it to search engines to help them discover and index the new URLs.
-
Check for Broken Links: Scan your website for broken links and fix them to ensure a smooth user experience.
-
Monitor Performance: Continuously monitor the SEO performance of your new URLs to identify and address any issues that may arise during the transition.
-
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If you are moving a link permanently the best way to do is to make your old page into 301. The 301 tells that your link is moved permanently to your new site link.
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