URL Best Practices (for site with millions of records)
-
We have a company information database where we also list companies located in a specific building/property. We plan to add more information to these pages basically to create a Property/building database. From an SEO standpoint, what is the best URL structure? Please note we will have information on millions of properties, across the US. Currently this is an example of what we are displaying http://www.buzzfile.com/Lists/Companies-located-at-45-Broadway,-New-York,-NY,-10006/6959468
When we change this, we plan to also migrate to https. For the above page, we are considering changing it to something like the following:
1 - https://www.buzzfile.com/Property/45-Broadway,-New-York,-NY,-10006/6959468
2 https://www.buzzfile.com/Property/6959468
Most users will search for these pages by address. What do you recommend we change our URLs to in order to get maximum SEO lift?
Thank you,
-
Isn't New-York just a waste of url length? Shouldn't it be New-York-City,-NY? And you're busting the recommended url length. Adrian
-
As you can also read from the article on Moz here, the optimal URL structure would be the semantically structured url, the one that includes the keywords, as it is a factor that affects your site's SEO.
Depending on the keywords that you will be targeting for every page, there might be an even better option of choosing your URL structure, but between the options you provide, the first one is much better for SEO:
https://www.buzzfile.com/Property/45-Broadway,-New-York,-NY,-10006/6959468Daniel Rika - Dalerio Consulting
https://dalerioconsulting.com/
info@dalerioconsulting.com
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Business Split into 2 Businesses - Residential and Commercial Site - 2 different URLs and both have the same address! Can we create 2 separate Google My Business Accounts?
Business Split into 2 Businesses - Residential and Commercial Site - 2 different URLs and both have the same address! Can we create 2 separate Google My Business Accounts?
Local Listings | | 9thCO0 -
Should Medical Practices Build Citations For Each Practitioner?
I'm working with a medical practice that has 6 doctors in a single office location. We already have GMB pages for the practice as a whole as well as each practitioner. Should multi-practitioner businesses like medical practices build citations for each practitioner as well? For instance, should each doctor have a listing on YellowPages, Localeze, etc?
Local Listings | | formandfunctionagency1 -
Looking for the best call tracking tool
As an agency for small business, we're currently looking for the best quality/price tool for call tracking. Basically, we just want to track calls from all the directory that we work with, including GMB listing. I know that Call Rail seems to be the obvious choice but in our context, we don't need all the features that Call Rail offers. (also, it needs to be NAP friendly) Thanks for all your comments/suggestions !
Local Listings | | alexrbrg1 -
New site links?
Hi all, Don't know whether this is new, or whether I'm very unobservant and just noticed, but certain results in the SERPs have started listing site links, more akin to Ads. So, if you google 'Department Stores London', you'll see the top listing 'Visit London' has four sitelinks underneath for Selfridges, Debenhams, Harrods and Fenwick. Is this markup? My website has sitelinks if you search for us, but if we appear in a generic list (like this search), then they disappear. Any ideas? Cheers, Rhys
Local Listings | | SwanseaMedicine0 -
What is the best SEO practice for listing multiple locations from the same business online?
Hello! The church I work for is launching its third location and we are needing to figure out what the best SEO practice would be when it comes to to listing all three of our locations online. Currently, we are listing the two locations we have as "Church Name - South Campus" and "Church Name - West Campus." Going forward, would it be better to list our 3 location names as: James River Church - South Campus, James River Church - West Campus, James River Church - North Campus or James River Church South Campus, James River Church West Campus, James River Church North Campus or list all three locations as "James River Church" Thank you for any advice you can give me!
Local Listings | | chris.oursbourn0 -
YP.com cloning my site! Will this hurt my original content?
Client was in an obscene YP.com contract. Now they are cloning the site I built for client, inserting the phone number that gives them credit for the leads. It's harvesting content immediately, loading pages I created just today. Client site : http://www.shephearstmeadows.com/
Local Listings | | jacksonmc
YP clone: http://www.awomansway.calls.net/ Is it possible this is hurting the site's score as source of original content? Anyone know how to stop it? Thank you,2 -
Multiple Sites, Different Names, Same Business. Gray Hat?!
Hey there, Mozzers! I need your help. I have a new client whose new site just went live. Today, I started the process of cleaning up their business listings throughout the web. To my surprise, I noticed that a lot of the directories already had a website domain included. I called my client to find out what was going on. Turns out they already have a site with another company, targeting the same keywords. I came across this site before during competitive analysis, but never put two and two together since it has a different name, phone number and branding (logo, color scheme, etc.). I asked if he was willing to change the link to his new site (the one we're doing SEO for), and he flat out said no. He knows the site is doing well in the SERPs and doesn't want to harm its rankings. sigh His advice? Create new listings for his 2nd location. This location has a different physical address and phone number (no toll free/shared). But I feel like this is wrong. It's the same business, but we're trying to pass as another company just to get 2 sites to the top of the SERPs. This might also confuse users. What do I do? Plus, does that mean we should only include the 2nd location on the site we created and not the 1st? I already have a disadvantage since all the quality link juice is going to the other site. smh I need y'alls advice, please! -Kanya
Local Listings | | RainmanCreative1 -
Is it best to avoid the meta keywords tag?
We were earlier using the meta keywords tag on our pages and on reading a recommendation on Moz for the same being redundant, we went ahead and removed the same! Can anyone provide inputs on whether the meta keywords tag is really irrelevant or actually detrimental to a page? Thanks
Local Listings | | prsntsnh0