Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Is there any significant benefit to creating online directory listings that only provide nofollow links to our domain?
-
Is there any significant benefit to creating online directory listings that only provide nofollow links to our domain?
For context, whilst doing link gap analysis I've found our competitors are listed on local government directories such as getsurrey.co.uk and miltonkeynes.co.uk. Whilst these aren't seen as spam directories, it's still highly unlikely we'll receive much traffic through them.
The links they provide to our domain have the nofollow tag. So I wonder whether there's any other benefit to investing the time in creating these listings?
Would be interested to hear your thoughts
Many thanks in advance
-
Thanks for your input Daniel, much appreciated.
-
The main takeaway for me would be not to focus too much on the NoFollow/DoFollow links ratio. If there are listings where you can put your site and you can get traffic and rank from, then just go ahead and add your site there. A site with (no-spam) nofollow links will always rank higher than a site with no links.
Having your site listed in those directories can in fact sometimes give you more credibility or even new leads, and if the directory has a high spam rating, you can always disavow the backlink.
Daniel Rika - Dalerio Consulting
https://dalerioconsulting.com/
info@dalerioconsulting.com -
Hi Daniel,
Thanks for taking the time to respond, really appreciate your reply.
The SemRush case study is an interesting read. My concern is that if we were to create listings with no follow links on all the directory sites that our competitors use, our nofollow link percentage would be much higher than 40%. In turn creating the unhealthy ratio of follow v nofollow which you mention.
If I can take away that the optimal % of nofollow links should be ideally between 20% - 40% then that gives us a good guideline of how many of these directory listings are a reasonable amount.
Thanks,
Will
-
NoFollow links are normal and have been proven to be healthy when it comes to ranking on Google. In fact, if you have an unhealthy ratio of DoFollow vs NoFollow links to your site, it could raise red flags for SEO.
As the NoFollow attribute was introduced in 2005, the entire web slowly began to switch to NoFollow because of fear that they would be penalized by Google if their user-generated content was linking to spam sites. That entirely defeated the purpose of introducing NoFollow in the first place, and because of that Google has recently introduced and has been pushing the use of "sponsored" and "ugc" tags.
In a case study by SemRush, it was noted that for the #1 ranking pages on Google, around 20%-40% of their links were NoFollow. In fact, the percentage of NoFollow links for the #1 ranking page was higher than the percentage of NoFollow links for the entire site.
To sum it up, NoFollow links are good for your site and you should continue building links on quality sites, with a bit less regard to whether they are DoFollow or NoFollow.
Daniel Rika - Dalerio Consulting
https://dalerioconsulting.com/
info@dalerioconsulting.com
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Move domain to new domain, for how much time should I keep forwarding?
I'm not sure but my website looks like is not getting it's juice as supposed to be. As we already know, google preferred https sites and this is what happened to mine, it was been crawling as https but when the time came to move my domain to new domain, I used 301 or domain forwarding service, unfortunately they didn't have a way to forward from https to new https, they only had regular http to https, when users clicked to my old domain from google search my site was returned to "site does not exist", I used hreflang at least that google would detect my new domain been forwarding and yes it worked but now I'm wondering, for how much time should I keep the forwarding the old domain to the new one, my site looks like is not going up, I have changed all the external links, any help would be appreciated. Thanks!
Intermediate & Advanced SEO | | Fulanito1 -
If I nofollow outbound external links to minimize link juice loss > is it a good/bad thing?
OK, imagine you have a blog, and you want to make each blog post authoritative so you link out to authority relevant websites for reference. In this case it is two external links per blog post, one to an authority website for reference and one to flickr for photo credit. And one internal link to another part of the website like the buy-now page or a related internal blog post. Now tell me if this is a good or bad idea. What if you nofollow the external links and leave the internal link untouched so all internal links are dofollow. The thinking is this minimizes loss of link juice from external links and keeps it flowing through internal links to pages within the website. Would it be a good idea to lay off the nofollow tag and leave all as do follow? or would this be a good way to link out to authority sites but keep the link juice internal? Your thoughts are welcome. Thanks.
Intermediate & Advanced SEO | | Rich_Coffman0 -
Ecommerce: A product in multiple categories with a canonical to create a ‘cluster’ in one primary category Vs. a single listing at root level with dynamic breadcrumb.
OK – bear with me on this… I am working on some pretty large ecommerce websites (50,000 + products) where it is appropriate for some individual products to be placed within multiple categories / sub-categories. For example, a Red Polo T-shirt could be placed within: Men’s > T-shirts >
Intermediate & Advanced SEO | | AbsoluteDesign
Men’s > T-shirts > Red T-shirts
Men’s > T-shirts > Polo T-shirts
Men’s > Sale > T-shirts
Etc. We’re getting great organic results for our general T-shirt page (for example) by clustering creative content within its structure – Top 10 tips on wearing a t-shirt (obviously not, but you get the idea). My instinct tells me to replicate this with products too. So, of all the location mentioned above, make sure all polo shirts (no matter what colour) have a canonical set within Men’s > T-shirts > Polo T-shirts. The presumption is that this will help build the authority of the Polo T-shirts page – this obviously presumes “Polo Shirts” get more search volume than “Red T-shirts”. My presumption why this is the best option is because it is very difficult to manage, particularly with a large inventory. And, from experience, taking the time and being meticulous when it comes to SEO is the only way to achieve success. From an administration point of view, it is a lot easier to have all product URLs at the root level and develop a dynamic breadcrumb trail – so all roads can lead to that one instance of the product. There's No need for canonicals; no need for ecommerce managers to remember which primary category to assign product types to; keeping everything at root level also means there no reason to worry about redirects if product move from sub-category to sub-category etc. What do you think is the best approach? Do 1000s of canonicals and redirect look ‘messy’ to a search engine overtime? Any thoughts and insights greatly received.0 -
Redirect domain or keep separate domains in each country?
Hi all Hoping this might be something that can be answered given the number of variables 🙂
Intermediate & Advanced SEO | | IsaCleanse
My main site is www.isacleanse.com.au (Obviously targeted to Australian Market) and also www.isacleanse.co.nz targeted to NZ. The main Keywords im targeting are 'Isagenix' for both and also Isagenix Australia, Isagenix Perth, Sydney (Australian cities) and Isagenix NZ, Isagenix New Zealand, Isagenix Auckland etc.. for NZ The Australian site gets a lot more traffic and Australian market gets a lot more searches - I also have a section www.isacleanse.com.au/isagenix-new-zealand/ on the Australian site. The question is am I best off redirrecting the .co.nz domain completley to the Australian Domain to give it extra SEO Juice?0 -
Link Juice + multiple links pointing to the same page
Scenario
Intermediate & Advanced SEO | | Mark_Ch
The website has a menu consisting of 4 links Home | Shoes | About Us | Contact Us Additionally within the body content we write about various shoe types. We create a link with the anchor text "Shoes" pointing to www.mydomain.co.uk/shoes In this simple example, we have 2 instances of the same link pointing to the same url location.
We have 4 unique links.
In total we have 5 on page links. Question
How many links would Google count as part of the link juice model?
How would the link juice be weighted in terms of percentages?
If changing the anchor text in the body content to say "fashion shoes" have a different impact? Any other advise or best practice would be appreciated. Thanks Mark0 -
How is Google crawling and indexing this directory listing?
We have three Directory Listing pages that are being indexed by Google: http://www.ccisolutions.com/StoreFront/jsp/ http://www.ccisolutions.com/StoreFront/jsp/html/ http://www.ccisolutions.com/StoreFront/jsp/pdf/ How and why is Googlebot crawling and indexing these pages? Nothing else links to them (although the /jsp.html/ and /jsp/pdf/ both link back to /jsp/). They aren't disallowed in our robots.txt file and I understand that this could be why. If we add them to our robots.txt file and disallow, will this prevent Googlebot from crawling and indexing those Directory Listing pages without prohibiting them from crawling and indexing the content that resides there which is used to populate pages on our site? Having these pages indexed in Google is causing a myriad of issues, not the least of which is duplicate content. For example, this file <tt>CCI-SALES-STAFF.HTML</tt> (which appears on this Directory Listing referenced above - http://www.ccisolutions.com/StoreFront/jsp/html/) clicks through to this Web page: http://www.ccisolutions.com/StoreFront/jsp/html/CCI-SALES-STAFF.HTML This page is indexed in Google and we don't want it to be. But so is the actual page where we intended the content contained in that file to display: http://www.ccisolutions.com/StoreFront/category/meet-our-sales-staff As you can see, this results in duplicate content problems. Is there a way to disallow Googlebot from crawling that Directory Listing page, and, provided that we have this URL in our sitemap: http://www.ccisolutions.com/StoreFront/category/meet-our-sales-staff, solve the duplicate content issue as a result? For example: Disallow: /StoreFront/jsp/ Disallow: /StoreFront/jsp/html/ Disallow: /StoreFront/jsp/pdf/ Can we do this without risking blocking Googlebot from content we do want crawled and indexed? Many thanks in advance for any and all help on this one!
Intermediate & Advanced SEO | | danatanseo0 -
Site wide footer links vs. single link for websites we design
I’ve been running a web design business for the past 5 years, 90% or more of the websites we build have a “web design by” link in the footer which links back to us using just our brand name or the full “web design by brand name” anchor text. I’m fully aware that site-wide footer links arent doing me much good in terms of SEO, but what Im curious to know is could they be hurting me? More specifically I’m wondering if I should do anything about the existing links or change my ways for all new projects, currently we’re still rolling them out with the site-wide footer links. I know that all other things being equal (1 link from 10 domains > 10 links from 1 domain) but is (1 link from 10 domains > 100 links from 10 domains)? I’ve got a lot of branded anchor text, which balances out my exact match and partial match keyword anchors from other link building nicely. Another thing to consider is that we host many of our clients which means there are quite a few on the same server with a shared IP. Should I? 1.) Go back into as many of the sites as I can and remove the link from all pages except the home page or a decent PA sub page- keeping a single link from the domain. 2.) Leave all the old stuff alone but start using the single link method on new sites. 3.) Scratch the site credit and just insert an exact-match anchor link in the body of the home page and hide with with CSS like my top competitor seems to be doing quite successfully. (kidding of course.... but my competitor really is doing this.)
Intermediate & Advanced SEO | | nbeske0 -
Increasing Internal Links But Avoiding a Link Farm
I'm looking to create a page about Widgets and all of the more specific names for Widgets we sell: ABC Brand Widgets, XYZ Brand Widgets, Big Widgets, Small Widgets, Green Widgets, Blue Widgets, etc. I'd like my Widget page to give a brief explanation about each kind of Widget with a link deeper into my site that gives more detail and allows you to purchase. The problem is I have a lot of Widgets and this could get messy: ABC Green Widgets, Small XYZ Widgets, many combinations. I can see my Widget page teetering on being a link farm if I start throwing in all of these combos. So where should I stop? How much do I do? I've read more than 100 links on a page being considered a link farm, is that a hardline number or a general guideline?
Intermediate & Advanced SEO | | rball10