Does anyone know of a good link building case study? A B2B focus would be a plus
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Looking for a solid analysis of a white-hat campaign that showed tangible results (if one exists).
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These are both videos from Distilled conferences that offer what you're looking for
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Competitor link profile shocking - yet still out ranking!
Howdy fellow Mozzer's,
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I have been doing some background seo checking on a competitor in my small "insurance niche" to try and see why they have recently shot up the listings and are now consistently out ranking us.
We have quality content on our site and have always taken an approach of trying to be whiter than white when it comes to developing out SEO plans. The site in question has recently moved ahead of us (along with some aggregators e.g. confused.com) possibly due to shifting patterns from possible algorithm changes favouring brand or could it be a case that Google has dropped a ball when it comes to checking back links as the competitors site is 99% linked to link farms, link submission sites, directories and lots of other spammy/poor quality sites. We do not feel they are doing anything from a content stand to justify their sudden propulsion up the ranks. I am reluctant to pursue dodgy tactics to help get out site back in position as I feel it could then contribute and hurt us down the line. Does anyone know how I can combat against their poor QUANTITY over QUALITY banklink profile that is surely helping them at the minute? At a bit of a loss so any help would be greatly appreciated. aRTu4cT0 -
Would it be a good idea to duplicate a website?
Hello, here is the situation: let's say we have a website www.company1.com which is 1 of 3 main online stores catering to a specific market. In an attempt to capture a larger market share, we are considering opening a second website, say www.company2.com. Both these websites have a different URL, but offer the same products for sale to the same clientele. With this second website, the theory is instead of operating 1 of 3 stores, we now operate 2 of 4. We see 2 ways of doing this: we launch www.company2.com as a copy of www.company1.com. we launch www.company2.com as a completely different website. The problem I see with either of these approaches is duplicate content. I think the duplicate content issue would be even more or a problem with the first approach where the entire site is mostly a duplicate. With the second approach, I think the duplicate content issue can be worked around by having completely different product pages and overall website structure. Do you think either of these approaches could result in penalties by the search engines? Furthermore, we all know that higher ranking/increased traffic can be achieved though high quality unique content, social media presence, on-going link-building and so on. Now assuming we have a fixed amount of manpower to provide for these tasks; do you think we have better odds of increasing our overall traffic by sharing the manpower on 2 websites, or putting it all behind a single one? Thanks for your help!
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Partner Site In Bound Links
We have a staffing agency client that uses a 3rd party site (with different URL) to display open jobs for web viewers to see. However we are getting a bunch of backlinks from this site from the footer because it is set up as a White Label... Should I add a rel=nofollow to the links in the footer? Disavow the links from the site? Do nothing? I am not really sure. Thanks!
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Link Audit: How do I decide what is a good or bad link?
I am conducting a link audit for one of my formerly high-ranking pages. But despite reading quite a bit on the issue, I am still quite confused as to how to decide whether to keep or remove a link. Some links come from directories and social bookmarking sites. I know that generally speaking, you do not want to be on these types of sites, but what if their domain authorities, pageranks, and mozTrusts scores are good? For example, here is one of my links for "envelopes": http://www.folkd.com/detail/www.jampaper.com%2FEnvelopes The page itself has no MozRank, MozTrust, or links but the domain has an authority of 88, a MozRank of 6.41, a mozTrust of 6.31. Should I be looking on a page level or domain level basis? It also has over 5 million links, with over two million of those being external followed links. Is the high quantity of links a warning sign? I also used a free online tool (thesitevalue.com) to determine how much traffic the domain gets. Apparently it receives over 350,000 unique visits daily, so it must be useful to people. This, combined with the fact that we've received 5 visits from the link over the last year (not a lot, but something), makes me believe that the link's intent wasn't purely to "trick" Google. Despite this, I still have a feeling the link could be considered low-quality based on the domain's appearance. Similarly, some of our links are coming from domains named linkdirect.info, backlinks8.com, tolinkup.com, findyourlink.info, searchengineurl.com, websubmissionfree.com. Is it safe to assume these are harmful links strictly because of their names? Thank you!
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Competitor using "unatural inbound links" not penalized??!
Since Google's latest updates, I think it would be safe to say that building links is harder. But i also read that Google applies their latest guidelines retro-actively. In other words, if you have built your ilnking profile on a lot of unnatural links, with spammy anchor text, you will get noticed and penalized. In the past, I used to use SEO friendly directories and "suggest URL's" to build back links, with keyword/phrase anchor text. But I thought that this technique was frowned upon by Google these days. So, what is safe to do? Why is Google not penalizing the competitor? And bottom line what is considered to be "unnatural link building" ?
White Hat / Black Hat SEO | | bjs20101 -
One of my outbound links website go hit by panda!
Hi mozzers, today I received a message from one of my blogger partners announcing me that he got hit by panda. 2 weeks ago I had him placing 2 anchors one in our main domain and a second one on our subdomain. I know panda focuses essentially on dups and I have paid attention to our webmaster tools to make sure we haven t got any messages Which we re good with. What do you guys suggest, will this affect us at some point or we re good? also in case that we re good will panda affect the blogger's authority therefore ours? if yes I should probably remove them, right? Thanks
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Blogger Reviews w/ Links - Considered a Paid Link?
As part of my daily routine, I checked out inbound.org and stumbled upon an article about Grey Hat SEO techniques. One of the techniques mentioned was sending product to a blogger for review. My question is whether these types of links are really considered paid links. Why shouldn't an e-commerce company evangelize its product by sending to bloggers whose readership is the demographic the company is trying to target? In pre e-commerce marketing, it was very typical for a start-up company to send samples for review. Additionally, as far as flow of commerce is concerned, it makes sense for a product review to direct the reader to the company, whether by including a contact phone number, a mailing address, or in today's e-commerce world, a link to their website. I understand the gaming potential here (as with most SEO techniques, black-hat is usually an extreme implementation), but backlinks from honest product reviews shouldn't have a tinge of black, thus keeping it white-hat. Am I wrong here? Are these types of links really grey? Any help or insight is much appreciated!
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What are the best practices for getting links to my site indexed in search engines. We have been creating content and acquiring backlinks for the last few months. They are not being found in the back link checkers or in the Open Site Explorer. What are the tricks of the trade for imporiving the time and indexing of these links? I have read about some RSS methods using wordpress sites but that seems a little shady and i am sure google is looking for that now. Look forward to your advice.
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