Geo-Targeting Boroughs/Neighborhoods in New York

[GoogleAlgoServant]

Is there a way to determine which boroughs/neighborhoods are drawing traffic in big cities like NYC and LA?Google Analytics lists all traffic under the city name, so New York, NY, gets 90%+ of the traffic.

[ThomeedisonSam]

Not at all, I need more information that I was looking for.

Thank you for asking this question in the community. AmazeInvent

[MiriamEllis]

Hello There!

That's a great question, and it represents a challenge local marketers have faced for years without a good solution. I have some good news on this topic that I hope will come at just the right time for you. At Moz, we are currently in beta with our new Local Market Analytics software which is breaking ground in multi-sampled local analytics. Check out these two screenshots, please, for a sense of what Local Market Analytics provides, including local keyword volumes and rankings:

https://imgur.com/a/2eFUZJm

https://imgur.com/a/7kz8FN3

I would like to personally invite you to come join the beta and, especially, to participate in an experiment our engineers are  currently running surrounding scenarios just like yours that involve neighborhoods/boroughs within markets. For example, if you look at the above screenshots I've shared, above, you'll see analysis refined down to the level of the borough of Queens. To sign up to be part of this beta experiment, please go here:

https://moz.com/local-market-analytics-announcement

We're extremely excited about developments and would love to add you to the beta and have you be part of this experiment!

[pilesofpillows]

Someone may have a workaround but my understanding is no unfortunately. Google Analytics does not support pulling the zip codes or geocoordinates in any way. In addition, you should not send the data as custom dimension to GA as it is against the terms of service:

“If collecting geolocation info, ensure it is not GPS or fine-grained location information, as this could lead to reasonable inference of the individual. “Fine-grained location” information for Analytics is defined as any area less than 1 square mile, including any lat/long data. In some instances, such as in the UK, zip code can map to a single residence and thus cannot be passed to Analytics.”

https://support.google.com/analytics/answer/6366371?hl=en#geolocation