Should our rebranded company update our existing Instagram profile or delete it and start from scratch?

[RyanHeffernon]

Our company just did a complete rebrand with a new name and logo. Instagram allows us to change our name, username, logo, and information, unlike Facebook, but there isn't a lot of online content about whether or not that's the best route.  Any thoughts?

[Saima174]

@Saima174 said in Should our rebranded company update our existing Instagram profile or delete it and start from scratch?:

Updating your existing Instagram profile is often the preferred choice for rebranded companies with established followers and brand recognition. It allows for continuity and engagement with the existing audience, while also providing an opportunity to introduce the new brand identity. However, if the rebranding involves significant changes or if the current profile lacks engagement, starting fresh might be a more effective approach to establish a cohesive brand image and attract a new audience. Consider the scope of the rebranding, existing engagement levels, technical considerations, and resource availability when making this decision.

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[mikeharington]

It depends on several factors like your existing follower base, engagement, and the extent of rebranding. Updating your existing profile might maintain continuity and preserve herb grinder follower base, while starting from scratch offers a fresh start but can be challenging to rebuild engagement.

[Saima174]

Updating your existing Instagram profile is often the preferred choice for rebranded companies with established followers and brand recognition. It allows for continuity and engagement with the existing audience, while also providing an opportunity to introduce the new brand identity. However, if the rebranding involves significant changes or if the current profile lacks engagement, starting fresh might be a more effective approach to establish a cohesive brand image and attract a new audience. Consider the scope of the rebranding, existing engagement levels, technical considerations, and resource availability when making this decision.

[abdulrafayking]

@RyanHeffernon said in Should our rebranded company update our existing Instagram profile or delete it and start from scratch?:

Our company just did a complete rebrand with a new name and logo. Instagram allows us to change our name, username, logo, and information, unlike Facebook, but there isn't a lot of online content about whether or not that's the best route.  Any thoughts?

That's an exciting situation! Revamping your brand identity is a big step, and utilizing Instagram's flexibility is definitely tempting. Here are some thoughts on whether to fully embrace the change on your Instagram profile:

Pros of aligning with the rebrand:

Consistency: Matching your Instagram presence to your overall brand reinforces the new identity and creates a unified, memorable experience for your audience.
Freshness: A new name, logo, and information can generate buzz and pique user curiosity, potentially attracting new followers.
Clarity: Aligning online profiles avoids confusion and ensures users easily recognize your brand across platforms.
Cons to consider:

Temporary dip in engagement: Some users might miss your old handle or take time to adjust to the new name, potentially leading to a temporary dip in engagement.
Loss of discoverability: Changing your username can initially affect your search ranking, potentially impacting discoverability by new users.
Informing your audience: A clear communication strategy is crucial to inform your existing followers about the changes and avoid losing them in the transition.
Potential middle ground:

Gradual name transition: Keep your current username for a while and add the new name in your bio or story highlights to ease the transition.
Highlight the rebrand: Use Instagram Stories, Reels, or feed posts to showcase the new brand identity and explain the changes to your audience.
Track and analyze: Monitor your engagement metrics after the change to assess its impact and adjust your strategy if needed.
Ultimately, the decision depends on your specific goals and audience.

Here are some additional questions to consider:

How established is your current Instagram presence?
How well-known is your current username?
What is your target audience's engagement level?
How are you planning to communicate the rebrand to your followers?
By carefully weighing the pros and cons and considering these factors, you can make an informed decision about aligning your Instagram with your company's exciting rebrand.

I hope this gives you some helpful food for thought!

[effectdigital]

I would not advise starting from scratch, unless you want to lose all your followers and all the progress which has been made so far!  If you possibly can redesign and alter the name / URL of the profile, doing that would be a much better idea. The only exception to this is if, your profile has never previously performed well for you and has seen a lot of bot traffic (which may be perceived as negative by IG). If your profile has anything remotely positive going for it, keep it.