Entities and SEO
-
How do you find the correct words (entities) to explain an entity ?
The words (entities) that go together within a sentence seem to be based on the specific corpus (the keyword you want to rank ) and when they are million of results it seems impossible to find what word / entity is going to explain the entity / concept I want to explain.
It seems that I got a better chance at the lottery a
Do you have any advice or software that could parse and find the words that co-occure the most often out of millions of results !!Thank you,
-
Good to know I am thinking along the right lines The only thing I don't understand is what you mean by "The corpus isn't the keyword though, it's the body of text which you check the keyword against".
My idea of for example is to take the word / entity "Petite France" and explain google which one I am talking about (as a human I am limited I only know of one but google has such a database that it knows many and unless I explain it, it doesn't know which one I am talking about, is that correct ?
For google Petite France (according to Wikidata is a cheese is South Africa as well as area in Strasbourg (which is the one I want to talk about) etc... My question is how do explain the Petite France in Strasbourg, is is by using the word district nearby that entity... or if the word district isn't used in the corpus by the people that rank on the keyword I am going after it won't work ?
Is that the idea ?
Thank you,
-
You're thinking along the right lines, especially focusing on corpus-based co-occurrences between words. The corpus isn't the keyword though, it's the body of text which you check the keyword against (and it has to be substantial to be accurate, in the Gigabyte range). I don't know of any pre-built software to assist you. You would have to develop scripting knowledge
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SEO suggestions for a directory
Hi all, I am new to SEO. I work for a ratings and review website, like TripAdvisor and LinkedIn. How would one go about setting up SEO strategy for national directories that have local suggested pages? What can be a good practice. For example, Tripadvisor has many different restaurants across the UK. What would they do to improve their SEO? How do they target correct links? How do they go about building their Moz Score? Would really appreciate your thoughts and suggestions. Thanks!
Intermediate & Advanced SEO | | Eric_S
Eric0 -
Old Website Build Effecting SEO
So this is a bit of a strange one. My latest website was built on a different domain, then transferred over (as opposed to being built on a subdomain). I was told that the domain which my site was built on wasn't indexed by Google, but looking at the Google Search Console I can see that the old domain name is showing up as the most linked to domain name of my current site - meaning it was indexed. The domain (and all of its pages) does have a 301 redirect to the new website home page (as opposed to their individual pages), but could this be causing me a problem with SEO? Additionally, my website has a sister (UK and US websites), both link to each other on the footer (which appears on every page). Could this be pulling my SEO efforts down if it is a do-follow link?
Intermediate & Advanced SEO | | moon-boots0 -
How have your SEO Audits evolved over time?
Hi guys, SEO Audits used to be so focused on the basics like title tags, meta descriptions etc. but now more than ever, SEO is a discipline which encompasses everything from content marketing to UX design. Would be great to hear from everyone how their audit templates have evolved over time to keep up with the latest updates in SEO and algorithm changes! Which new sections have you added and which have you removed?! Cheers, Daniel
Intermediate & Advanced SEO | | Daniel_Morgan0 -
SEO benefit of tracked URLs
I've found a lot of mixed info on this topic so I thought I'd ask the experts (Moz community). If I'm adding tracking parameters to URLs to monitor organic traffic will this affect the rank/value of the original clean URL? If so, would best practice be to 301 redirect the tracked URL to the original:
Intermediate & Advanced SEO | | IceIcebaby
i.e. redirect www.example.com/category/?DZID=Organic_G_NP/SQ&utm_source=Organic&utm_medium=Google TO www.example.com/category Thanks for your help!
-Reed0 -
How do I Syndicating Content for SEO Benefit?
Right now, I am working on one E-Commerce website. I have found same content on that E-Commerce website from manufacturer website. You can visit following pages to know more about it. http://www.vistastores.com/casablanca-sectional-sofa-with-ottoman-ci-1236-moc.html http://www.abbyson.com/room/contemporary/casablanca-detail http://www.vistastores.com/contemporary-coffee-table-in-american-white-oak-with-black-lacquer-element-ft55cfa.html http://www.furnitech.com/ft55cfa.html I don't want to go with Robots.txt, Meta Robots NOINDEX & Canonical tag. Because, There are 5000+ products available on website with duplicate content. So, I am thinking to add Source URL on each product page with Do follow attribute. Do you think? That will help me to save my website from duplicate content penalty? OR How do I Syndicating Content for SEO Benefit?
Intermediate & Advanced SEO | | CommercePundit0 -
Mobile SEO
Hi there, My website when searching via mobile is now showing the mobile version of the site in SERPs, well for quite sometime now to be honest, anyway the ranking in mobile are no different to what they are on desktop, is there actually anything I can do to influence my mobile SERPs? 9 times out of 10 it's desktop websites that are ranking about me in mobile search. Any help would be appreciated.
Intermediate & Advanced SEO | | Paul780 -
SEO consultant/expert
I am looking to hire an SEO expert that can not only make suggestions/perform audit, but also execute changes. Of course lots of companies are available, but I am ideally looking for an individual with a nice track record. No offense to SEO firms, but I am not interested in paying for overhead, etc. Curious to know if others have gone this route and what the experience has been like. Thanks!
Intermediate & Advanced SEO | | MNKid150 -
Web fonts & SEO
Hi everyone ! My question is regarding web fonts. We are currently working on a new design for our website and we're thinking about using web fonts instead of images containing the fonts we'd like to have. I'd like to know if web fonts can affect SEO as they need to be downloaded on the visitor's computers and consequently can slow down the load time of our web pages. If anyone has used web fonts in the past, do you have some specific tips to share ? Thank you in advance for your answers! Jeremie
Intermediate & Advanced SEO | | Maxxum0