Blog page took over homepage
-
I don't manage to rank my homepage
I am trying to rank my homepage on the product name "Rubbee" in Switzerland https://bit.ly/2S004lL, I have .ch domain and it the homepage appears nowhere in the 1 st 20 pages in Switzerland... whereas a website like this one https://bit.ly/2RYCCVT with zero text appears on the 13 th page.
For your info when I put the website online over 2 years ago... my homepage was ranking on the 1 st page but since I created a blog page https://bit.ly/2UnL2aX, the blog page took over and it is now impossible to rank the homepage.
-
Thank you for your detailed reply. The information you gave if very helpful.
I will have a look at all this and make the necessary changes.
-
Hi There,
There are a few reasons if you want to rank for the term Rubbee
1. Meta title
This is set as: "Le Meilleur Kit Vélo Électrique du Marché | Rubbee"
It should be: "Rubbee - Le Meilleur Kit Vélo Électrique du Marché"
So move the primary keyword to the front on its own.
2. Meta Description
This is not a rankling factor on it's own but keywords will bold and a good description can increase a higher click through rate (CTR) which is a ranking factor
Include the term Rubbee in this as well.
"Turn your bike into an electric bike today with Rubbee - Ready to pre-order now from just E599 with free delivery and guaranteed.............."
Something like this a strong call to action.
3. Alt Tag
You have many and this is OK - make sure you alt them all.
4. H1
make this a close variant of the primary keyword. It is Rubbee - make it "Rubbee - Kit Vélo Électrique"
4. NAPS
Add address, as well as phone number and email - maybe company number
5. Content
You only have this on your home page.
"Rubbee est une assistance électrique pour n’importe quel vélo standard. Sans ajouter un seul fil, ce kit électrique vous permettra de transformer votre vélo classique en un vélo électrique en seulement quelques minutes. Dans sa version la plus puissante, le moteur électrique vous permet d’atteindre la vitesse maximum de 32 km/h pour une autonomie minimum de 48 km. Avec un prix compris entre 599 CHF et 797 CHF, Rubbee est à un tarif défiant toute concurrence."
Make AT LEAST 300 words of content describing what Rubbee is and what it does.
6. Hreflang
One of the main reasons I can see is that there is no hreflang tags on the page.
There is :rubbee.co.uk
No doubt there are other international websites as well. the problem here is that Google doesn't know which site belongs to each country despite the .co.uk and .ch TLDs.
each site should have Hreflang tags to specify the language and the country.
so read here:
https://moz.com/learn/seo/hreflang-tag
and here:
https://support.google.com/webmasters/answer/189077?hl=en
You need to pick a default and then specify each country's version of the website. Then add the hreflangs to every page where there is an equivalent.
The blog may be original content so that may be why it is ranking.
So in summary:
Add standard SEO enhancements on a one page one theme basis.
and, sort the Hreflang tags.7. Sitemap
There does not appear to be a sitemap - use Yoast to add one.
So lots of basic reasons why it is not ranking well.
I hope that helps
Nigel
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I have a metadata issue. My site crawl is coming back with missing descriptions, but all of the pages look like site tags (i.e. /blog/?_sft_tag=call-routing)
I have a metadata issue. My site crawl is coming back with missing descriptions, but all of the pages look like site tags (i.e. /blog/?_sft_tag=call-routing)
Intermediate & Advanced SEO | | amarieyoussef0 -
Too many SEO changes needed on a page. Create a new page?
I've been doing some research on a keyword with Page Optimization. I'm finding there's a lot of changes suggested. I'm wondering that because of the amount of changes required is it better to create a new page entirely from scratch that has all the suggestions implemented OR change the current page? Thanks, Chris
Intermediate & Advanced SEO | | Chris29181 -
My homepage ranks but not my target page.
Hello, I have an issue with one my pages. I have a page about "Bike tours in France+ exclusively that has been existing for almost 8 years. Since day 1 I changed the web address a few times but I have the necessary redirect (actually only 1). I can't find this page (pretty much since day 1) on the keyword "Bike tours France" and I am wondering why ? However, I can find my homepage rank on "Bike tours France" even though it doesn't only talk about "Bike tours in France" instead of my page which is only about "Bike tours in France". I am wondering why only my homepage shows and not the other one. For information, I have about 30 % of my external links that say Bike tours France and that go to my homepage because when I started my website I was only doing "Bike tours in France" Could google say we don't care about your page about "Bike tours in France" because you got so many links to your page with the keywords "Bike tours France" and could it be why I don't see it rank. However, it is index but doesn't show up in search results ? Or could it be the fact that made many content changes over the years on this page and that google is saying I will rank you but it will take years because of so many changes. What can I do to make my page about "Bike tours in France" appear in search results for the keyword "Bike tours in France". Thank you,
Intermediate & Advanced SEO | | seoanalytics0 -
Page in html and Wp as blog
Hello, i have a website in html5 and recently i did a new folder in my site: www.site.com/blog for example, and there i installed Wordpress. I would like to know if that is correct, because 1 have 2 sites different and maybe i had that install WP in blog.site.com ? Must i add www.site.com/blog in WMT? Thanks for all.
Intermediate & Advanced SEO | | pompero990 -
Blog home page and ranking
My question is in regards to ranking a blog under our domain www.xxx.co.uk/blog If we are targeting pc blog should the home page have some content in the side bar or somewhere that stays there contantly.
Intermediate & Advanced SEO | | BobAnderson0 -
How to associate content on one page to another page
Hi all, I would like associate content on "Page A" with "Page B". The content is not the same, but we want to tell Google it should be associated. Is there an easy way to do this?
Intermediate & Advanced SEO | | Viewpoints1 -
Link to homepage or brand page?
Hi, I have opportunity to get a link from a brands website to our website as we are official retailers. Should I give them our homepage URL or should I give them their brands page on our website? The brand page will have their brand name in the URL, meta details, images, content and products. What is more beneficial SEO wise? Thanks
Intermediate & Advanced SEO | | YNWA0 -
Do comment links on blogs help the blog itself rank?
Hi I have a blog - Carzilla.co.uk - and it keeps getting what are pretty obviously spam comments with links to unconnected websites of various quality. The blog is quite new and not ranking highly in SERPs for anything in particular yet. So my question is, is it better to let some of these comments through so google can see activity on the site? Or do spammy comments with links make the site look like a link farm? Any advice on what my policy should be - purely from a Google serps perspective - would be great.
Intermediate & Advanced SEO | | usedcarexpert0