Google indexed "Lorem Ipsum" content on an unfinished website

[Ibis15]

Hi guys.

So I recently created a new WordPress site and started developing the homepage. I completely forgot to disallow robots to prevent Google from indexing it and the homepage of my site got quickly indexed with all the Lorem ipsum and some plagiarized content from sites of my competitors.

What do I do now? I’m afraid that this might spoil my SEO strategy and devalue my site in the eyes of Google from the very beginning.

Should I ask Google to remove the homepage using the removal tool in Google Webmaster Tools and ask it to recrawl the page after adding the unique content?

Thank you so much for your replies.

[Nozzle]

There is no need for concern. It's not going to forever taint your site. I've had many pages over the years with no content or with lorem ipsum content get indexed before I was ready to launch. You don't get a penalty, the page just won't rank for anything while it looks that way because it's a crappy page.

You could literally do nothing except add the content that you want to the homepage and when Google crawls your site again they'll put the new content in their cache and everything will be fine.

But you might as well go to Settings > Reading inside wordpress and check the box next to "Discourage search engines from indexing this site" and hit Save. This will add name='robots' content='noindex,nofollow' /> to all your pages and will cause Google to deindex your homepage the next time they come crawling.

Just make sure to uncheck that box when you're ready to launch your website.