Why is my DA going down despite doing everything right?
-
I have been doing everything right that I could possibly do on my blog, tracking down and deleting broken links, writing for endless other publications to build my link profile, having an easy to read site with regularly updated content. Despite this, my DA has gone down by two. It's infuriating and I don't know why this is happening - does anyone have any ideas?
-
A decrease in your Domain Authority (DA) despite your efforts to improve it can be frustrating. Several factors could contribute to this situation:
Algorithm updates: Search engines like Google regularly update their algorithms, which can affect how they evaluate websites and determine DA.
Competitor activity: If your competitors are actively improving their own websites, it could impact your relative position and DA.
Technical issues: Issues with your website's technical performance, such as slow loading times or broken links, can negatively impact your DA.
Content quality: Despite your efforts, if your content quality doesn't meet the standards expected by search engines or your audience, it could affect your DA.
Backlink quality: Low-quality or spammy backlinks pointing to your website can harm your DA. It's essential to focus on acquiring high-quality backlinks from reputable sources.
Changes in search trends: Shifts in user behavior or search trends can impact your website's visibility and, consequently, your DA.
To address this issue, continue focusing on best practices for SEO, regularly monitor your website's performance, and adapt your strategies as needed. Conduct a thorough analysis of your website and its performance metrics to identify any specific areas that may need improvement. Additionally, consider seeking guidance from SEO professionals who can provide personalized advice based on your website's unique situation.
-
This happen when the backlinks of your website dropped. You have created new backlinks to boost up your Domain Authority. Here's the complete guide for you.
-
First mistake: to thing you're doing all right.
If DA is going down is because something it's not right. To think that Google made the mistake rating your page is not the right thought. The other answer saying: "SEO is a black box and sometimes weird things without explanation happen". That's bullsh***. Maybe you cannot see it, but the explanation is there.
Once said that, what I can tell you is that maybe you have been using some practices considered black had without your knowledge. Pay special attention with the external links. Well used they can bring you authority but wrong used it can hurts. Learn when to use dofollow or nofollow and how to use the anchor text.
Check the user experience: loading speed of your site, average bounce rate, average engagement time. All those parameters tell Google if users are enjoying your stuff. So check if they are in good rates.
Sometimes there's some things out of your control that can affect your DA. For example if you're sharing the host, maybe one of your "host neighbours" is doing black had, or is a porn page or violence content site. In that case you all have the same IP so you all got penalized. You can check who are you sharing host with. There online free tools that tell you that in seconds. Another option could be someone from the competition trying to hurts you in purpose. They can link to you from bad reputation sites using dofollow links. This could hurts. Check your income links in your search console maybe you can find out something suspicious.
Hope it helped
-
Of course, the domain is wandering-everywhere.com. I haven't used any black hat techniques to my knowledge, and don't believe that I have any spammy links. It's so low as it is and I'm really not sure what I could be doing more,
-
Any black hat techniques have been carried out on your domain? Have you checked on spammy links and used disavow tool?
Can you share the domain?
DA is a long term game, I've seen websites go down and then spike up. SEO is a black box and sometimes weird things without explanation happen.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Subpages have Page Authority of 1 behind Home with DA 50
How come that our subpages all have a PA 1 if the home got DA 50? technical specialities: Megamenue opens on click only Category pages dont exist (home/i-do-not-exist-as-page-category/PA-1-subpage) All subpages have a high amount of links to ressources (over 200) what would be the most obvious cause for the low PA? would the external link profile be the main reason? thanks in advance. I would be happy to answer your questions Kind regards
Technical SEO | | brainfruit0 -
Despite proper hreflang and lang attribute implementation using xml sitemaps, I'm seeing sitelinks from different countries. Any help please?
When someone searches for our brand in US, instead of only US links, users are served with canadian or iranian sitelinks. Despite we have properly implemented xml sitemaps with hreflangs, even we have implemented lang attribute in the head section of source code for every country. I'd be thankful for any advice.
Technical SEO | | eset0 -
DA/PA has reverted to 1?
Hi, Looking for some advise. I have a local business website that was built and managed by a web developer. The site was/is very basic and really was only there as a place for potential customers to visit after finding out about us via more traditional local marketing. I decided to make the website work for us more and improve the SEO etc to get it ranking better and finding us customers rather than us sending customers to the website. Long story short I wanted to change from an HTML site to a wordpress site to enable me more control over updates/blogging etc. Web developer said he only works with HTML, so I decided to go it alone. As things stand the website hasn't been changed and still remains hosted by the developer but on the 12th of February he transferred the domain to me. Now I'm not sure exactly what my DA was in February but it was at least double figures but now it is 1. As I said only thing that has changed as far as I'm aware is the transfer of the domain to me. I'm at the point were I'm close to doing the transfer over to wordpress. Been working on keywords, content etc to make things better but then noticed my issue. Anybody have any ideas why this would have happened? Or the process I can go through to find the route of the problem before I continue with the change over? Thanks
Technical SEO | | icandoit0 -
How do I get my pages to go from "Submitted" to "Indexed" in Google Webmaster Tools?
Background: I recently launched a new site and it's performing much better than the old site in terms of bounce rate, page view, pages per session, session duration, and conversions. As suspected, sessions, users, and % new sessions are all down. Which I'm okay with because the the old site had a lot of low quality traffic going to it. The traffic we have now is much more engaged and targeted. Lastly, the site was built using Squarespace and was launched the middle of August. **Question: **When reviewing Google Webmaster Tools' Sitemaps section, I noticed it says 57 web pages Submitted, but only 5 Indexed! The sitemap that's submitted seems to be all there. I'm not sure if this is a Squarespace thing or what. Anyone have any ideas? Thanks!!
Technical SEO | | Nate_D0 -
I've consolidated other domains to a single one with 301 redirects, yet the new domain authority in MOZ is much less that the redirected ones. Is that right?
I'm trying to increase the domain authority of my main site, so decided to consolidate other sites. One of the other sites has a much higher domain authority, but I don't know why after a 301 redirect, the new site's domain authority hasn't changed on over a month. Does MOZ take account of thes types of things?
Technical SEO | | bytecgroup2 -
Choosing the right page for rel="canonical"
I am wondering how you would choose which page to use as a canonical ? All our articles sit in an article section and they are called in the url when linked from a particular category. Since some articles are in many categories, we may have several links for the same page. My first idea was to put the one in the article category as the canonical, but I wonder if Google will lose the context of the page for it's ranking because it will not be in the proper category. For exemple, this page in the article section : http://www.bdc.ca/en/advice_centre/articles/Pages/exporting_entering.aspx Same page in the Expand Your Sales > Going Global section : http://www.bdc.ca/EN/advice_centre/expand_your_sales/going_global_or_international_markets/Pages/RelatedArticles.aspx?PATH=/EN/advice_centre/articles/Pages/exporting_entering.aspx The second one has much more context related to it, like the breadcrumb is showing the path and the left menu is open at the right place. For this example, I would choose te second one, but some articles may be found in 2 or 3 categories. If you could share your lights on this it would be very appreciated ! Thanks
Technical SEO | | jfmonfette0 -
My Rankings Keep Going Down - Needs some more ideas on why...
Hi Everyone, I have been working on the website www.PetsSpark.com for a while now. I used to be on the first page for many of my keywords, now I am lucky if i am on the 2nd or 3rd. I stopped my SEO efforts for about 3 months while making changes to the website, its whithin these 3 months that I started dropping from the first page. The biggest thing I notice is the "type" of website now ranking for my main keywords. Mostly Forums, Blogs, or Product Review websites. Take for instance Dog Tear Stain Remover. I used to rank at about #5 for this keyword and now i rank at #20. I'm not sure if my loss of ranking is a combination of things like who Google is letting rank now or if there is something wrong on my website, etc. Can anyone give me a little insight?? Please.... I will also be happy to give more information about what has been going on if needed.
Technical SEO | | DTOSI0 -
Why are pages still showing in SERPs, despite being NOINDEXed for months?
We have thousands of pages we're trying to have de-indexed in Google for months now. They've all got . But they simply will not go away in the SERPs. Here is just one example.... http://bitly.com/VutCFiIf you search this URL in Google, you will see that it is indexed, yet it's had for many months. This is just one example for thousands of pages, that will not get de-indexed. Am I missing something here? Does it have to do with using content="none" instead of content="noindex, follow"? Any help is very much appreciated.
Technical SEO | | MadeLoud0