Homepage Ranking Issue
-
Hi Folks,
My site https://homeontheswan.com/ has been live for a few months now.
Certain pages are ranking, even some number 1 postions for prodcuct pages with certain search terms.
But our homepage doesn't seem to rank in Google when searching by brand name "Home on the Swan".
The page is well optimized according to Moz.
Any tips / insight into why this is happening would be much appreciated.
Jamie
-
Hey Jamie!
If you're a new site this might take time. Essentially Google needs to recognize your site as an entity which it may not have done yet. This might take some time as users might need to send Google signals by querying "home on the swan" and then adjusting their query and navigating to your result. With our clients, we've seen this can take some time but generally Google will start to rank new sites over time as it collects more behavioral data.
In the meantime, you could try other things to improve your optimization:
- Add to the "Organization" schema you have on the home page and ensure the name property uses "Home On The Swan"
- Internally link to the home page using the anchor text "Home On The Swan"
- Generate backlinks using the text "Home On The Swan"
P.S. I noticed that your site uses Shopify. This guide might also be helpful for you: https://moz.com/blog/shopify-seo
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Disavow Issues
Hi We have a client who was hit by Penguin about 18 months ago. We disavowed all the bad links about 10 months ago however this has not resulted in an uplift in traffic or rankings. The client is asking me whether it would be better to dump the domain and move the website to a fresh domain. Can you provide thoughts / experience on this please? Thanks.
Technical SEO | | EffectiveSEOUK0 -
Ranking Multi-Language Site
Recently we updated our website to a new version. Our website has a structure in which the English page is our main page with about 50 subpages. All these pages are translated in 5 different languages. The different languages are divided into folders. For example www.ourdomain.com/de containts all german pages. The pages with products would be for example: www.ourdomain.com/products for english and www.ourdomain.com/de/produkte for the german page. On our previous website this used to be simililar. After the website update the SEOMoz crawls are showning duplicated page content/title errors for the pages saying that the pages in other languages have the same content/title as the basis English webpage. Any idea how I can solve these errors?
Technical SEO | | Exp0 -
Https Version of Homepage in SERPS
The https version of our homepage appears in Google's SERPs. We have rel canonical on the page pointing to the http version. We have a redirect in our htaccess that sends https to http. I thought this was just a fluke and it would be fixed by the next crawl, but it's been like this for a few weeks now. Not only that, but we're losing rank a bit and I'm afraid there's a correlation. Has this ever happened to anyone?
Technical SEO | | UnderRugSwept0 -
How do I get my keyword rankings to update?
My keyword rankings did not update. It says updates every Thursday and the last update shows as Aug 23 (which was the original update). Any idea why this would happen and how I can get the updated info?
Technical SEO | | pattersonla1 -
Viral page not ranking onGoogle
A user generated talk thread on our social networking site went viral yesterday and generated around 36000 extra visits. But, when we Google the key phrase in this thread our site is not even in the Top 50. Instead the pages are dominated by other (lesser) websites referring to the content and linking to the thread The page is indexed The on page SEO grade for the key phrase and variant according to SEOMoz is A Our home page has a PR of 7 and an SEO Domain Authority of 76 We are the original source of this content Other talk threads on different subjects in a similar category are ranking on page 1 of Google. What's happening?
Technical SEO | | CecilyP0 -
I have a site that has both http:// and https:// versions indexed, e.g. https://www.homepage.com/ and http://www.homepage.com/. How do I de-index the https// versions without losing the link juice that is going to the https://homepage.com/ pages?
I can't 301 https// to http:// since there are some form pages that need to be https:// The site has 20,000 + pages so individually 301ing each page would be a nightmare. Any suggestions would be greatly appreciated.
Technical SEO | | fthead90 -
Ranking above PLACE PAGES
What does it take for results to show up above Place Page results. It seems like Google Local gets a lot of emphasis . Any thoughts?
Technical SEO | | musillawfirm0 -
Why sudden change in rankings?
I have been working on a domain for site which has only been up for a few months. I have mainly been working on building trust and authority for the site, with only a few links to my keyword phrases, which I was saving for the end, and concentrating on good quality non-spammy type links. It was progressing nicely until last weekend when I went from the first page on Google to the 3rd and 4th pages. Was there some kind of update?
Technical SEO | | waynekolenchuk0