Suggestions For My Ecommerce Site
-
I am starting to work on an ecommerce site that I am part owner of. My partner who is the other owner started the site a while back and because he has no internet marketing experience the site didn't come out very well.
I am currently overhauling the site and here is a list of things first on my list so I can at least get started on some seo and even ppc.
I would really appreciate it if you could take a look at our store and see if you think I am missing anything or you could suggest anything else that really should be done immediately or something that is wrong.
The site is www.clubfitnesswarehouse.com
- Update magento to newest version
- Fix url structure to be SEO friendly for homepage, category pages, product pages etc. For an example of a site that has great seo friendly urls please refer to examples on http://www.bigfitness.com/ site. For example these pages. http://www.bigfitness.com/treadmillstore.html , http://www.bigfitness.com/bosplincy.html ,
- Remove top navigation menu and instead create left sidebar navigation menu created to navigate site and products. For example of these types of sidebars please refer to sidebar on http://www.bigfitness.com/ or http://www.americanfitness.net/ We will NOT be using same structure as what is in top navigation currently. Categories and keywords of categories will be changed and some will stay the same structure as is currently in navigation
- For header we would like to feature our shipping policy, returns, privacy policy, no sales tax etc. For example I have seen that I like refer to http://www.spiderofficechairs.com/ Obviously we do not want to copy but something similar for our own site.
- All images on homepage must be changed to include clickable txt so google can read text not just pictures.
- We would also like product pages modified to make more user friendly and conversion increased. Add to cart button needs to be changed, text needs to be brighter instead of dull grey color. Add to cart button must also be moved ABOVE THE FOLD!
- Also on product pages we would like to add sections in addition to Product Description, of Specs, and About section for each product page. We also need the ability to change this information as needed when we need to.
-
A few things I noticed:
- Almost all your pages try to get /skin/frontend/blank/default/css/menu.css once and /js/livechat/js.js twice, and these files don't exist and return a 404.
- Are you allowed to change that 404 page to something more suited to your site, with your header and footer? If so, I'd change it from the hostgator default.
- #5 could be quite an undertaking... positioning the text just right, controlling for wrapping in different browsers. I'd start by adding alt text to the images first, so Google can read that and know what the image is supposed to be of.
-
Do you have Google Webmaster Tools installed? I am curious to know what your keyword significance is. Also, take a look in the Magento admin panel, you should be able to find where you can automatically generate SEO friendly links...very handy. I don't see any category descriptions...just product. Do you think you might benefit by including some text? Do you think you might have any issues with making the logo image your H1 tag?
-
-Fix the canonical issues:
http://www.clubfitnesswarehouse.com/index.php/
http://clubfitnesswarehouse.com/index.php/
http://www.clubfitnesswarehouse.com
**All show the home page. **
-Limit your title to 66 characters.
-Get some content on your site a la http://www.elitefts.net/Default.asp.
-Remove the Meta Keywords (They don't do anything.)
I'm sure there are other issues, but I'm about to catch a movie.
Good luck with your business.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
DNS Prefetching for wordpress site
We have given below as DNS prefetch in our website. CMS is wordpress. Are these okay? I wonder why fonts.googleapis.com is not working. One of our competitors is using youtube. Can we improve it any how?
Web Design | | vtmoz0 -
Show new mobile site to 60% users & old mobile site to 40% users
Hi, We are planning to show new mobile site to 60% users & old mobile site to 40% users. We will show the old site to google crawler. Our old site has some interlinking through footer & content whereas the new site does not has it. We wanted to do this since our new site does not supports some browsers. Will there be an issue with Google on showing the site like this. The mobile site & desktop site will have same url across devices & browsers. Regards
Web Design | | vivekrathore0 -
How to make my site title H1?
Hi In my Header.php I have the following php code for my title: <title><br /><?php<br />// Generate Page Title dynamically<br />if (is_home()) {<br /> bloginfo('name'); ?> - <?php bloginfo('description');<br />} elseif (is_category()) {<br /> single_cat_title(); ?> - <?php bloginfo('name');<br />} elseif (is_single()) {<br /> single_post_title();<br />} elseif (is_page()) {<br /> bloginfo('name'); ?>: <?php single_post_title();<br />} elseif (is_404()) {<br /> bloginfo('name'); ?> - <?php _e("Page not found", "fungames");<br />} elseif (is_search()) {<br /> bloginfo('name'); ?> - <?php _e("Search results for", "fungames"); echo esc_html($s, 1);<br />}<br />?><br /></title> This generates a good title different for every page/post I have on my site. But is now H1. I want the same code if, but with H1 tag somewhere in it. Cant figure it out how to do it! Can u help please?
Web Design | | Catinas970 -
Any meta tag suggestion ??
Meta Tag Description can we add meta tag description like this i mean targeted keyword before the description start, is it useful or not? important Meta tags please visit my http://www.topnotchlawsuitloans.com/ and inform me what are the important meta tags, so i can remove other tags
Web Design | | JulieWhite0 -
Need help with image resizing (re: slow site)
I'm trying to figure out why I'm having speed issues with my site, and using google speed test to help me knock out some of the issues. One of issues deals with image resizing. I have a responsive design and so even though on the home page the normal width is 580 of the blog area, the full post can go up to 1170. So I size all of my images to 1170 wide and let CSS resize them depending on the size of the browser. (The images on the most recent post are a little bigger than this because I was testing something.) I was wondering what the best practice was in regard to what I'm trying to do. Also feel free to check out my site and let me know of any other feedback / advice you have. Thanks !:)
Web Design | | NoahsDad0 -
Redesign of an ecommerce site
We are thinking to redesign our ecommerce site and was wondering would we loose our google rankings in any way? That's something we don't want. We want to achieve a better and cleaner looking website. It's a more like template redesign. But adding extra functionalities. We will add upselling and crossselling features to product pages. Some products have reviews and some don't. If a product doesn't have a review random testimonials will replace the reviews. We will redirect all urls's if category structure changes. All content title, headings remain same. Any suggestions are welcome 🙂
Web Design | | Jvalops0 -
Are tables OK in e-commerce sites?
I know that for best results with search engines, tables should not be used. However as I look to redesign our older e-commerce site, I find that not only our website but many other e-commerce sites use tables. Is it acceptable to use tables in e-commerce or am I just viewing outdated e-commerce sites. Could you recommend a good shopping cart solution? We currently use volusion. Thanks for your time and see you in Boston next week!
Web Design | | Lael0 -
Why is site not being indexed by Google, and not showing on a crawl test??
On a site we developed of which .com is forwarded to .net domain, we quit getting crawled by google on about the 20th of Feb. Now when we try to run a crawl test on either url, we get There was an error fetching this page. Error description For some reason the page returned did not describe itself as an html page. It could be possible that the url is serving an image, rss feed, pdf, or xml file of some sort. The crawl tool does not currently report metrics on this type of data. Our other sites are fine and this was up to this date. We took out noodp, noydir today as the only thing we could think of. Site is on WP cms.
Web Design | | RobertFisher0