Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Track AI Overviews in Keyword Research
      Moz Pro

      Track AI Overviews in Keyword Research

      Try it free!
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. International SEO
    4. CcTLD vs subfolder for international SEO

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    CcTLD vs subfolder for international SEO

    International SEO
    2
    4
    2819
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • MedicalSEOMarketing
      MedicalSEOMarketing last edited by

      In what situations is subfolder better than ccTLD, and vice versa.

      1 Reply Last reply Reply Quote 1
      • Paddy_Moogan
        Paddy_Moogan last edited by

        No problem, glad it was helpful.

        Having a country specific IP isn't a deal breaker when it comes to ranking in specific countries. I've heard that it can have some effect i.e. if your website is hosted in the UK and your primary audience is the UK, then it may help a little. But I haven't seen this first hand.

        I think the primary focus should be on getting solid hosting and uptime, regardless of where it's located. If I have a UK focused domain, I'd rather have a solid hosting company where my website is fast and based in the US, than a UK based IP address that is slow 🙂

        1 Reply Last reply Reply Quote 0
        • MedicalSEOMarketing
          MedicalSEOMarketing last edited by

          Thank you for the helpful reply and the link.

          I don't see anything info about whether a country specific IP address is a prerequisite for ranking in country specific search engines?

          1 Reply Last reply Reply Quote 0
          • Paddy_Moogan
            Paddy_Moogan last edited by

            Hi there,

            There are a bunch of ways to answer this question and things will change depending on your situation, but I'll give you an overview which will hopefully help your situation!

            The first thing to say is that a ccTLD is only designed to help you target a location - not a language. For example, example.co.uk would naturally default to target users who are in the UK. Within this, you may target the English language or other languages, but it will generally only show to users in that location.

            If you are looking to target multiple locations and want to use the ccTLD approach, then you will need a ccTLD for each location that you want to target. There can be advantages to this such as users being familiar with their "own" ccTLD and you can focus 100% on one domain and keep all of the content focused just on one location. There are disadvantages which include the maintenance, upkeep and marketing for several domains rather than one. Which leads into the subfolder question...

            Subfolders are generally easier from a maintenance perspective because it's a single domain, often running off a single CMS and any equity or authority that you build up in one domain will help all subfolders for each country/language. Subfolders also make it easier to target variations of location + language.

            For me, my advice is usually to go with a single domain + subfolders if you do not have the resources to build, maintain and promote several domains at once. If you have a team and expertise for each location and language who can each "own" a different domain, then ccTLDs or gTLDs make more sense.

            It's also worth a read of this Moz post for more detail:

            https://moz.com/blog/guide-to-international-seo

            Hope that helps!

            Paddy

            1 Reply Last reply Reply Quote 1
            • 1 / 1
            • First post
              Last post

            Got a burning SEO question?

            Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


            Start my free trial


            Browse Questions

            Explore more categories

            • Moz Tools

              Chat with the community about the Moz tools.

            • SEO Tactics

              Discuss the SEO process with fellow marketers

            • Community

              Discuss industry events, jobs, and news!

            • Digital Marketing

              Chat about tactics outside of SEO

            • Research & Trends

              Dive into research and trends in the search industry.

            • Support

              Connect on product support and feature requests.

            • See all categories

            Related Questions

            • cupll.rs1

              Top 10 SEO Experts in the World

              seo experts in the world seoexperts

              Here are some of the top SEO experts in the world known for their contributions to the field, thought leadership, and innovative strategies: Rand Fishkin - Co-founder of Moz and SparkToro, widely known for his insights and contributions to SEO. Neil Patel - Co-founder of Crazy Egg, Hello Bar, and KISSmetrics, renowned for his SEO and digital marketing expertise. 3.. Brian Dean - Founder of Backlinko, famous for his advanced SEO strategies and detailed guides. Rafay Waqar - Co-founder of SEOServices and a LinkedIn influencer, he provide valuable insights into search engine algorithms and updates. Barry Schwartz - Founder of Search Engine Roundtable, known for his in-depth coverage of SEO news and trends. Aleyda Solis - International SEO consultant and founder of Orainti, recognized for her expertise in technical SEO and international SEO strategies. Bill Slawski - Director of SEO Research at Go Fish Digital, known for his deep understanding of search engine patents and algorithms. Vanessa Fox - Creator of Google Webmaster Central and author of "Marketing in the Age of Google," known for her expertise in technical SEO and analytics. Ann Smarty - Founder of Viral Content Bee and a well-known figure in the SEO community for her content marketing and link-building expertise. Cyrus Shepard - Former Head of SEO at Moz and founder of Zyppy, known for his comprehensive SEO knowledge and actionable insights.

              International SEO | | cupll.rs1
              1
            • fdl4712_aol.com

              Is it worth maintaining multiple international websites

              international technical

              Hi I work for a British company which has two well established websites - a .co.Uk for the UK, and a .com for the US and rest of the world (in language directories). The Uk site is hosted in the Uk, the .com in US. The websites do reasonable well in Google on both sides of the Atlantic. The company is a small but quite well known brand. The company is now thinking of redirecting the .co.Uk to the .com as it would be cheaper to maintain. What would you advise? Thanks.

              International SEO | | fdl4712_aol.com
              2
            • SEOCT

              International SEO - how likely is it autoredirect via IP Address will impact rankings?

              Hello, We're looking to internationalise our site so that US visitors will see the US branded version while everyone else will see the global version (currently at .com). This question specifically is about location-based auto-redirects. The literature I've read (including Google) recommends against auto-redirection: "Avoid automatic redirection based on the user’s perceived language. These redirections could prevent users (and search engines) from viewing all the versions of your site." Insofar as I understand it the theory goes as follows. Google crawls mainly from the US Auto-redirecting by US IP to the US domain will also redirect the Googlebot crawlers Because of this the crawlers will only see the US site / domain and not original .com website Crawlers can't index what they can't see Drop in rankings for the original site However, one of my colleagues has pointed out to me a company which does use auto-redirects. If a user is in the UK and type in their website they will be redirected to the UK version of the site, US will be US etc. I have checked their rankings and they are still ranking highly for relevant terms. I have been asked why they have been able to do this without impacting their visibility. Any ideas? Given their success have the risks of auto-redirecting have been overstated? How can we ensure US visitors land on the correct internationalised domain without auto-redirects in place? Looking forward to your thoughts on this as well as your experiences. Thanks in advance!

              International SEO | | SEOCT
              0
            • DA2013

              Can multiple hreflang tags point to one URL? International SEO question

              Moz, Hi Moz, Can multiple hreflang tags point to a single URL?  For example, if I have a Canadian site (www.example.com/ca) that targets French and English speakers can I have the following: or would I use: Any insight would be very helpful and greatly appreciated! Thank you in advance!

              International SEO | | DA2013
              1
            • JonClark15

              What are the best practices for translation of city/state names for international SEO? (ie. New York in English vs. Nueva York in Spanish)

              I'm working on international SEO / translation of a global travel site. While we have a global keyword research and translation strategy in process for each market they serve, I've run into a unique question. Overall, we are translating (and localizing) content for each market but aren't sure what to do with location names. Each country/state has cities and locations that have their own dedicated pages. I see three options for these location names (when titling a page and writing content):  keep them in English, translate the names in the market languages, or use a combination of the two. The challenge with altering the location names to the market languages is that they are truly not known by those names. Though there are some instances where it may make sense…for instance **New York **in Spanish would be "Nueva York" with **‘**Nueva' being the Spanish translation of ‘new’. There are other instances, where no translation exists. If you’ve had a similar experience I'd love to hear your approach/recommendation.

              International SEO | | JonClark15
              0
            • rbrianforrester

              Local SEO in Canada

              I am trying to do some local optimization for some clients in Canada and it got me thinking, are there different best practices and different sites I want to use when working in Canada?

              International SEO | | rbrianforrester
              0
            • mongillo

              International (foreign language) URL's best practices

              I'm curious if there is a benefit or best practice with regards to using the localized language on international sites (with specific ccTLDs).  For example, should my french site (site.fr) use the french language as keywords within the URLs or should they be in english? e.g. www.site.fr/nourriture  vs. www.site.fr/food Is that considered best practice for SEO (or just for brand perception those markets?).  Is there a tangible loss in SEO if we do not use the correct language for those URLs and just stick with English around the world? I recall seeing a Matt Cutts video on the topic and he said that google does support i18n URL's but other SE's might not support them as gracefully but he didn't come down with a hard recommendation to go with i18n URL's or just English. Would love a strong ruling in favor one direction based on best practices.

              International SEO | | mongillo
              0
            • vanvallejo

              SEO for Subdomains for different languages .com/fr, .com/es

              Hi All, I was wondering how best to to approach optimisation of a site that exists on a single .com domain, but has different subfolders for different languages. The site is a .com and it has subfolders for French, Spanish, Russian and English.  The business is situated in France and the vast majority of clients are French and English speakers. I've read that it's possible to geo target these subfolders using webmaster tools however I believe this is an inferior method of optimisation than having tld's.  Just wondered if anyone had experience of htis and could provide any advice ?   As they won't be rebuilding the site for another year or so I wondered if there were any quick wins? My second question is to do with how best to set these campaigns up within SEO Moz. would it be better to track at a subdomain or subfolder leverl (for different languages)? If someone could advise I would greatly appreciate it! Thanks, vantresca

              International SEO | | vanvallejo
              0

            Get started with Moz Pro!

            Unlock the power of advanced SEO tools and data-driven insights.

            Start my free trial
            Products
            • Moz Pro
            • Moz Local
            • Moz API
            • Moz Data
            • STAT
            • Product Updates
            Moz Solutions
            • SMB Solutions
            • Agency Solutions
            • Enterprise Solutions
            • Digital Marketers
            Free SEO Tools
            • Domain Authority Checker
            • Link Explorer
            • Keyword Explorer
            • Competitive Research
            • Brand Authority Checker
            • Local Citation Checker
            • MozBar Extension
            • MozCast
            Resources
            • Blog
            • SEO Learning Center
            • Help Hub
            • Beginner's Guide to SEO
            • How-to Guides
            • Moz Academy
            • API Docs
            About Moz
            • About
            • Team
            • Careers
            • Contact
            Why Moz
            • Case Studies
            • Testimonials
            Get Involved
            • Become an Affiliate
            • MozCon
            • Webinars
            • Practical Marketer Series
            • MozPod
            Connect with us

            Contact the Help team

            Join our newsletter
            Moz logo
            © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
            • Accessibility
            • Terms of Use
            • Privacy

            Looks like your connection to Moz was lost, please wait while we try to reconnect.