301 Redirects a Year Later
-
I inherited the digital maintenance of a website that was relaunched a year ago. In looking at Google Analytics, organic search a year later is still down 33%. I fear they did not install 301 Redirects but can't really get a specific answer from them. Is it possible to install them a year later to help with Google indexing and get back some of the organic traffic?
-
Depending on the hosting situation, it might be possible that the issue could be fully resolved without involving the other party but I would not recommend jumping into this on your own. Not that the basics are terribly difficult but there are a number of basics you would need to wrap your arms around and there are numerous non-basic things to check and verify before you pull the trigger on a fix. Doing it incorrectly could easily leave you with a bigger pickle than you have now. I recommend that you get very familiar with the topic via guides here on Moz and elsewhere before doing it yourself or have someone with experience take care of it for you.
But to partially answer your question, yes, you can install redirects after a year or even longer. Whether they fix the issue you are describing would be quite another thing, however.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to Choose destination page for a 301 redirect?
I am doing some SEO for a wedding chapel in Vegas. There are some old packages that no longer exist and the bounce rate for the page is high so I am planning to 301 the page. How to best determine the best 301 destination? I have a few options. As an example the page was optimized for garden weddings. The page itself does not place well in the SERPS for garden weddings in Las Vegas, but our outdoor wedding packages in Las Vegas page places in the top 10. So that page is in an option. However, there is a different location that has a garden setting. Is that a better choice? Some content might match better than others, but any page I choose would be relevant content. Thank you so much 🙂
Technical SEO | | leslieevarts0 -
301 redirect syntax for htaccess
I'm working on some htaccess redirects for a few stray pages and have come across a few different varieties of 301s that are confusing me a bit....Most sources suggest: Redirect 301 /pageA.html http://www.site.com/pageB.html or using some combination of: RewriteRule + RewriteCond + RegEx I've also found examples of: RedirectPermanent /pageA.html http://www.site.com/pageB.html I'm confused because our current htaccess file has quite a few (working) redirects that look like this: Redirect permanent /pageA.html http://www.site.com/pageB.html This syntax seems to work, but I'm yet to find another Redirect permanent in the wild, only examples of Redirect 301 or RedirectPermanent Is there any difference between these? Would I benefit at all from replacing Redirect permanent with Redirect 301?
Technical SEO | | SamKlep1 -
301 Redirects
Hello, All. Hopefully this will be an easy question for some of you. I have a (WordPress) site with the format of: http://www.site.com/folder-old/page-old/ I have since re-named both the parent and sub-folders to (example): http://www.site.com/folder-new/page-new/ Everything is working well EXCEPT I am also trying to redirect visitors from the old URL/structure to the new. I have a 301 redirect setup as the following: Redirect 301 /folder-old/page-old/ http://www.site.com/folder-new/page-new/ -- But it doesn't seem to be working. Not sure if this is something finicky with WordPress or if the redirect is incorrect. Thank you.
Technical SEO | | BrandBuilder0 -
301 Redirect keep html files on server?
Hello just one quick question which came up in the discussion here: http://moz.com/community/q/take-a-good-amount-of-existing-landing-pages-offline-because-of-low-traffic-cannibalism-and-thin-content When I do 301 redirects where I put together content from 2 pages, should I keep the page/html which redirects on the server? Or should I delete? Or does it make no difference at all?
Technical SEO | | _Heiko_0 -
Identifying a 301-redirect problem?
I was looking at the Search Engine Optimization reports for one of my clients in Google Analytics, and I saw that their two biggest landing pages are www.website.com and http://website.com. Does this mean that Google is serving both the 'www' and 'non-www' versions of the website, and thus harming the website's overall ranking? Thanks for any input!
Technical SEO | | williammarlow0 -
Can you 301 redirect a page to an already existing/old page ?
If you delete a page (say a sub department/category page on an ecommerce store) should you 301 redirect its url to the nearest equivalent page still on the site or just delete and forget about it ? Generally should you try and 301 redirect any old pages your deleting if you can find suitable page with similar content to redirect to. Wont G consider it weird if you say a page has moved permenantly to such and such an address if that page/address existed before ? I presume its fine since say in the scenario of consolidating departments on your store you want to redirect the department page your going to delete to the existing pages/department you are consolidating old departments products into ?
Technical SEO | | Dan-Lawrence0 -
301 redirecting some pages directly, and the rest to a single page
I've read through the Redirect guide here already but can't get this down in my .htaccess I want to redirect some pages specifically (/contactinfo.html to the new /contact.php) And I want all other pages (not all have equivalent pages on the new site) to redirect to my new (index.php) homepage. How can I set it up so that some specific pages redirect directly, and all others go to one page? I already have the specific oldpage.html -> newpage.php redirects in place, just need to figure out the broad one for everything else.
Technical SEO | | RyanWhitney150 -
Redirecting a domain
I was setting up a new campaign and received the following error from Roger Robot. "We have detected that the domain www.sitename.com and the domain sitename.com both respond to web requests and do not redirect. Having two "twin" domains that both resolve forces them to battle for SERP positions, making your SEO efforts less effective. We suggest redirecting one, then entering the other here." I know about redirecting a PAGE using 301 Redirects and how to specify the www. canonical in Google webmaster tools, but is there a "DOMAIN" redirect that I'm missing. What would you suggest doing given the error message above. Thanks, Bill Sqnch.jpg
Technical SEO | | Marvo0