Homepage name in Breadcrumb for schema.org
-
Hi all,
We have recently implemented the schema.org structure for our breadcrumbs. In our breadcrumb we include a link to the homepage. Since implementation I'm receiving the following error in Google Search Console:
Either "name" or "item.name" should be specified
The error is being triggered because we don't have itemprop="name" defined for the homepage on each page.
Our breadcrumbs look good in search but I'm wondering if anybody else has experienced this error and what can we do to fix it.
Should itemprop="name" be our Brand name? Or should we define this as our root domain?
Thanks in advance
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Redirect 301 to homepage
Hello there, I have some low quality pages in my site, can I redirect 301 them to my homepage? My website is: https://idanito.com idanito.com
Technical SEO | | dannybaldwin0 -
Titles tags: Smart to split brand name composed of multiple keywords?
Hello, We've been following the best practices outlined in this Moz article for title tags for a long time, however I have a question about the spelling of the brand name when the brand name is composed of keywords. For example, let's say your company is called FitnessGearUSA and your website url is www.FitnessGearUSA.com. How would you spell the brand name in the title tag? In a single word 'FitnessGearUSA' or in 3 words 'Fitness Gear USA'. We've been using the first approach for a long time, but I am starting to think that the second approach would be better, especially when the customer might include a single keyword that's part of the brane name in his search For example, a product page title tag would then look like this:
Technical SEO | | yacpro13
Model ABC Weight Lifting Bar | Fitness Gear USA I am inclined to think that this page would rank better for a search like:
"Model ABC Lifting Bar USA" Thoughts?0 -
What is the best way to change the URL along with the brand name change & having a minimal affect on the traffic
We are changing our brand name & hence our URL should change as well What is the best way to do that keeping in view we donot want to take a hit on the existing traffic to our ecommerce site as we get a good revenue from the site. Can someone give me the best strategy to approach this or share there experience with a similar issue they have dealt earlier
Technical SEO | | sharp_instincts1 -
Is adding reviews to your site using schema structured data markup considered duplicating content?
A client of mine whats to add reviews from other sites such as Judys Book and Yahoo to their site. (Yes the actual content of what was posted in the review. They are proud of what their clients are saying). I am not sure if using schema mark up and including the review body on the clients web site was safe or would it be considered duplicate content? Is there a "good practice" for this? Any assistance or suggestions are welcomed. Thanks!
Technical SEO | | mgordon0 -
Homepage dropping back to page 30 and being replaced by a random page?
Hi All Please accept my apologies if i have posted this in the wrong place, i am new to this. I have asked for help over and over again on Google Webmaster Forum but everytime i am faced with sarcastic, unhelpful answers and then moaned at for asking the same question again when i get no answers. Well, my website is http://www.hillfieldscampingandleisure.co.uk. The site is nearly 2 years old and is an ecommerce online camping equipment store. It is hosted on the EKMPOWERSHOP Platform. After a about a year of adding products and designing my site i decided to hire an SEO Company based in the UK, they were a good company with some big clients. Anyways to cut a really long story short....they completely ripped me off by £700 a month for 7 months for my site to keep going backwards, they wouldnt target the keywords i wanted and all they did was provide really spammy, non relevant, no page rank links...my site ended up on number 31 of Google. I managed to drop the company and try to do things myself. I optimized my sites content so it wasn't keyword stuffed I re-wrote all my alt tags to look more natural I optimized my meta and h1 tags I carried on with trying to build relevant, high page rank links Anyways i managed to get my homepage to page 3/4 of Google. It stayed there for a few weeks but over the past few weeks my Homepage is dropping back to page 28-30 and being replaced with a random page of my site on page 4-6. It corrects itself after a while and my homepage returns but then it happens all over again....today i have a random page on page 4 and my homepage is on page 29. Any ideas on what is causing this and how can i get my site up there? I have had some ideas come back that it is the EKM platform i am using but since the seo company took the p out of me, its the only one i can afford at the moment until i start selling. I am a small business with stock waiting to be sold but no matter how much i read and rules to follow my site just doesn't seem to move. Any help would be really really apreciated and be nice!
Technical SEO | | hillfields0 -
Removing duplicate &var=1 etc var name urls from google
Hi I had a huge drop in traffic around the 11th of july over 50% down with no recovery as yet... ~5000 organic visits per day down to barley over 2500. I fixed up a problem that one script was introducing that had caused high bounce rates. Now i have identified that google has indexed the entire news section 4 times, same content but with var=0 var=1 2 3 etc around 40,000 urls in total. Now this would have to be causing problems. I have fixed the problem and those url's 404 now, no need for 301's as they are not linked to from anywhere. How can I get them out of the index? I cant do it one by one with the url removal request.. I cant remove a directory from url removal tool as the reuglar content is still there.. If I ban it in robots.txt those urls, wont it never try to index them again and thus not ever discover they are 404ing? These urls are no longer linked to from anywhere, so how can google ever reach them by crawling to find them 404ing?
Technical SEO | | Adsau0 -
301 Redirection of entire section to the homepage
Hi Guys, So here's the deal. Let's say I have a site at mysite.com/ which talks about tomatoes, and I also have a subsection that talks about potatoes at mysite.com/potatoes I want to stop providing information about potatoes altogether so i'm thinking about doing a 301 redirection from all of the pages at mysite.com/potatoes(.*) to the home page. The thing is, mysite.com/potatoes actually has a great page authority (3475 links from 145 domains) so I really don't wan to lose all that juice... Here are my questions: Will the links be added to the ones i have for the homepage already? Since my home page and my /potatoes section ranked for 2 different subjects, how is this transfer going to affect my rankings for the homepage? will it now also rank for both tomatoes AND potatoes? How much time does it usually take for google to recognize the 301 and pass the link juice? Any other tips on optimizing this process? Thank you for your time! -francois
Technical SEO | | nyakim0 -
Homepage display for seo
hi, Which is the best , seo speaking, about the homepage display with a CMS (joomla here). 1/ To display articles as "blog" and thus articles are always recent but not the same (chronological).. 2/ To display always a same article (just 1) but updated sometimes to times ? 3/ Both of them are good ? Tks a lot in advance..
Technical SEO | | mozllo0