Domain name in URL

[Caffeine_Marketing]

Hi we are targeting local cities across the UK with landing pages for our website.  We have built up a few links for https://www.caffeienmarketing.co.uk/bristol/ and recently advised that I should change the URL to https://www.caffeienmarketing.co.uk/marketing-agency-bristol/  and 301 directing the old one

2 questions really:

1.  is there any benefit in doing this these days in that this is the main keyword target we have for this page?

2. Do I get 100% benefit for all the links built up on the old page

[Lollo23]

I am Tanvir, who has been in the digital marketing scene for over a decade now. [15 Years] Over the years, I have worked with many high-profile clients on their SEO projects, with extension to content marketing, branding, and social media marketing.

New Jersey SEO

[Caffeine_Marketing]

Hi, I did this about a week ago and have seen a drop of on average 3-4 places. across most targeted keywords.  I know this is probably too soon for real data but I am going to put it back for now.  Thanks for the feedback

[Nozzle]

My thoughts are that it won't give you much additional benefit, if any at all.

I wouldn't worry about changing it if it was my site. But if you decide to change it, it probably won't be a bad thing either.

****I just went to your site and saw that you decided to change the URL and implemented a 301 redirect. I'd be curious to hear if you have seen any ranking movements, positive or negative?

[Caffeine_Marketing]

Hi Thanks for the response.  We are using marketing agency Bristol in the H1, title metas and links.  We have a number of area pages that we would need to change if this were to give us any additional benefit, otherwise we would leave it as it is

[Brando16]

Hello! Below is just a little feedback, but others can chime in if I'm off.

1.  is there any benefit in doing this these days in that this is the main keyword target we have for this page? There is a benefit but doing it solely for that purpose for a well established page probably won't give you enough of a boost to make it worth your effort. But a lot of that depends on the keyword phrase and the competition around it. Are you using "Marketing Agency in Bristol" in your H1, title tag, meta description, page content, links to the page, etc. ?

2. Do I get 100% benefit for all the links built up on the old page. If you decide to change the slug you should definitely redirect the old page to the new. Originally you did loose page rank with a redirect but I don't think that is the case anymore. See article below: https://moz.com/blog/301-redirection-rules-for-seo