Domain name in URL
-
Hi we are targeting local cities across the UK with landing pages for our website. We have built up a few links for https://www.caffeienmarketing.co.uk/bristol/ and recently advised that I should change the URL to https://www.caffeienmarketing.co.uk/marketing-agency-bristol/ and 301 directing the old one
2 questions really:
1. is there any benefit in doing this these days in that this is the main keyword target we have for this page?
2. Do I get 100% benefit for all the links built up on the old page
-
I am Tanvir, who has been in the digital marketing scene for over a decade now. [15 Years] Over the years, I have worked with many high-profile clients on their SEO projects, with extension to content marketing, branding, and social media marketing.
New Jersey SEO
-
Hi, I did this about a week ago and have seen a drop of on average 3-4 places. across most targeted keywords. I know this is probably too soon for real data but I am going to put it back for now. Thanks for the feedback
-
My thoughts are that it won't give you much additional benefit, if any at all.
I wouldn't worry about changing it if it was my site. But if you decide to change it, it probably won't be a bad thing either.
****I just went to your site and saw that you decided to change the URL and implemented a 301 redirect. I'd be curious to hear if you have seen any ranking movements, positive or negative?
-
Hi Thanks for the response. We are using marketing agency Bristol in the H1, title metas and links. We have a number of area pages that we would need to change if this were to give us any additional benefit, otherwise we would leave it as it is
-
Hello! Below is just a little feedback, but others can chime in if I'm off.
1. is there any benefit in doing this these days in that this is the main keyword target we have for this page? There is a benefit but doing it solely for that purpose for a well established page probably won't give you enough of a boost to make it worth your effort. But a lot of that depends on the keyword phrase and the competition around it. Are you using "Marketing Agency in Bristol" in your H1, title tag, meta description, page content, links to the page, etc. ?
2. Do I get 100% benefit for all the links built up on the old page. If you decide to change the slug you should definitely redirect the old page to the new. Originally you did loose page rank with a redirect but I don't think that is the case anymore. See article below: https://moz.com/blog/301-redirection-rules-for-seo
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Will URLS With Existing 301 Redirects Be as Powerful As New URLS In Serps?
Most products on our site have redirects to them from years of switching platform and merely trying to get a great and optimised URL for SEO purposes. My question is this: If a product URL has alot of redirects (301's), would it be more beneficial to me to create a duplicated version of the product and start fresh with a new URL? I am not on here trying to gain backlinks but my site is tn nursery dot net (proof:)
Intermediate & Advanced SEO | | tammysons
I need some quality help figuring out what to do.
Tammy0 -
Domain authority a better metric then referring domain count?
Hi Guys, When reviewing competitors what would be a better metric - Referring domain count OR domain authority. From my understanding DA is a indication of the quality of the link profile. So if a site has a high DA this is a better metric for comparison then referring domain count. What are your thoughts on this? Cheers/
Intermediate & Advanced SEO | | cathywix0 -
Mixing static.htm urls and dynamic urls on a Windows IIS Server?
Hi all, We've had a website originally built using static html with .htm extensions ranking well in Google hence we want to keep those pages/urls. We are on a dedicated sever (Windows IIS). However our developer has custom made a new DYNAMIC section for the site which shows new added products dynamically and allows them to be booked online via shopping cart. We are having problems displaying them both on the same domain even if we put the dynamic section withing its own subfolder and keep the static htms in the root. Is it possible to have both function on IIS (even if they may have to function a little separately)? Does anyone have previous experience of this kind of issue or a way of making both work? What setup do we need to do on the dedicated server.
Intermediate & Advanced SEO | | emerald0 -
Domain Name Redirect Question
My agency just built a new website for a client who is a franchisee. It's not launched yet - it's currently under an IP address. I suggested to client that he buy a keyword-rich domain name for it, which he did. Then he found out that the franchisor will not allow it to be his main domain name. They want him to use a domain name with the franchisor name in it. But they WILL allow him to put a 301 redirect on that franchisor-approved domain name, and redirect it to his keyword-rich domain name. He is interested in having my agency perform an SEO Campaign for this new website. But would SEO and link marketing work for a website that has a new non-keyword domain name that 301 redirects to a new keyword-rich domain name?
Intermediate & Advanced SEO | | netsites0 -
Multiple Domain Names Point To One Site
I spoke with a potential client yesterday and for legitimate reasons they have multiple domain names, all very closely related in name to each other pointing to one site. His main site. So for example this is how things look, mainsiteva.com, mainsitedc.com, mainsitepa.com, mainsiteca.com, mainsitega.com, mainsitela.com ALL forward to mainsite.com This is being done because they used to have different sites for different geographies. Will google look at this as some form of manipulation?
Intermediate & Advanced SEO | | WebbyNabler1 -
Does URL format affect Keyword effectiveness for a URL?
I am looking at our site structure, and don't want to have to rebuild the way the site was linked together based on it's current folder structure so I am wondering what option would work better for our URL structure. I will uses car categories as an example of what I am talking about, but you can insert any category structure you like. For example I would like to have pages like this: www.example.com/ford-convertibles
Intermediate & Advanced SEO | | SL_SEM
www.example.com/chevy-convertibles But instead due to the site structure I will need to have pages like this: www.example.com/ford/convertibles
www.example.com/chevy/convertibles But wonder if I shouldn't do the following to ensure the proper phrase is known for the page: www.example.com/ford/ford-convertibles
www.example.com/chevy/chevy-convertibles The "/ford/ford-convertibles" just seems odd to me as a human, but I haven't seen anything on how well a keyphrase in a URL split by /'s does and I know dashes for phrases are fine. This means I am inclined to go with the"/ford/ford-convertibles"style because it keeps the keyphrase separated by dashes even if it is a bit repetitive. There will be other pages too like "/ford/top-10-fords-ever" but I don't wonder about that since it isnt "ford/ford-xxxxx" Thoughts on whether /'s in a keyphrase are as good as dashes?0 -
Strategies in Renaming URLs
We're renaming all of our Product URLs (because we're changing eCommerce Platforms), and I'm trying to determine the best strategy to take. Currently, they are all based on product SKUs. For example, Bacon Dental Floss is: http://www.stupid.com/fun/BFLS.html Right now, I'm thinking of just using the Product name. For example, Bacon Dental Floss would become: http://www.stupid.com/fun/bacon-dental-floss.html Is this strategy the best for SEO? Any better ideas? Thanks!
Intermediate & Advanced SEO | | JustinStupid0 -
Would switching domain names be a good move?
Hi All, I'm trying to decide whether to switch to a more relevant domain name for an SEO project. For a while now I've already been doing the standard SEO work on an existing website, content optimization, link building etc but I can't help feeling I won't ever get the full benefits of SEO until I also change the domain name. The current website is for a law firm in new jersey called sandz.net which obviously has no immediate impression it is for a law firm so I'm looking at setting up a new domain and doing 301s to a new site. My concerns are that as its a highly competitive market, I've initiated the campaign to target local searches so I'm wondering just how beneficial buying a domain name with the term lawyer or attorney which actually be. And of course the ideal domain names such as njlawyer, NJattorney .COMs are all taken so I would be looking at perhaps a .ORG with the intention that all printed material the firm has still contains their original name, sandz.net and by word of mouth they should tell people their site is sandz.net as its easy to remember but for the sake of SEO and links then these should all be focused on a new domain.. Any thoughts appreciated.. Thanks
Intermediate & Advanced SEO | | davebrown19750