Does Marking a Business as Permanently Closed in GMB Impact Website Rankings?
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I recently acquired a business that had a website with great rankings and traffic but also had a few physical locations listed in Google. The physical locations closed and are marked as "Permanently Closed" in Google. The website also expired for several months before I picked it up. The site had amazing rankings and traffic previously but is really struggling to regain rankings now.
I'm concerned that the site is not performing well due to the business marked as "permanently closed" in GMB. I'm unable to do anything about that because the website doesn't have any physical locations.
Any tips on what to do here?
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The backlink profile is robust (with links from huffpost, edu sites, lifehacker, nbcnews.com, etc.). The site has a DA of 40 (per MOZ) and 1.6k linking domains. I can definitely say that the backlink profile is not a detractor from the site.
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"The site had amazing rankings and traffic previously but is really struggling to regain rankings now. "
And what happend to the backlinks? Taking over an expired website is always tricky.
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