Best seo benefit location ( main page text or h1 , h2)?
-
i have learned that h1 has more value than h2 and h2 has more than h3, but lets say if i want to place my keywords in there. should i include them in the main body or should take advantage of header tags?
-
Sam,
It's not a bad idea to use your primary terms in both your H1 headers and in the body of your copy. Also make sure to use them in of your page's meta title.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
3 word brand name + SEO. Will I be losing out on organic searches with spaces?
Hello, Starting a new website and the company name has three words. We've made the decision for the brand guide that we will not have spaces when the name is included in copy. Are we going to have difficulties ranking for both instances? Thanks
White Hat / Black Hat SEO | | jessicarechkemmer0 -
Looking for a seo mentor
Currently i am google analytics and adwords certified and own my own blog site, i have not actually started a full seo campaign but tonight i am. Basically im not sure if ill get my wish with this but i honestly wish i could have some one or some ones to possibly mentor me or help me go in the right direction with seo. I have applied for a few jobs in the seo field and i know my stuff but i lack projects to show them proof. if anyone out there is willing to help me please respond! 😛 maybe i can help out on some projects with you to get more experience
White Hat / Black Hat SEO | | djgbshows0 -
Can H1 and Meta title be exactly the same ?
I've heard from some SEO's that H1 and Meta Title shouldn't be exactly the same, why ? Both of them describe what is ON the page right ? Why is it Spammy? Is it ?
White Hat / Black Hat SEO | | Tintanus2 -
Recovering from Black Hat/Negative SEO with a twist
Hey everyone, This is a first for me, I'm wondering if anyone has experienced a similar situation and if so, what the best course of action was for you. Scenario In the process of designing a new site for a client, we discovered that his previous site, although having decent page rank and traffic had been hacked. The site was built on Wordpress so it's likely there was a vulnerability somewhere that allowed someone to create loads of dynamic pages; www.domain.com/?id=102, ?id=103, ?id=104 and so on. These dynamic pages ended up being malware with a trojan horse our servers recognized and subsequently blocked access to. We have since helped them remedy the vulnerability and remove the malware that was creating these crappy dynamic pages. Another automated program appears to have been recently blasting spam links (mostly comment spam and directory links) to these dynamically created pages at an incredibly rapid rate, and is still actively doing so. Right now we're looking at a small business website with a touch over 500k low-quality spammy links pointing to malware pages from the previously compromised site. Important: As of right now, there's been no manual penalty on the site, nor has a "This Site May Have Been Compromised" marker in the organic search results for the site. We were able to discover this before things got too bad for them. Next Steps? The concern is that when the Penguin refresh occurs, Google is going to notice all these garbage links pointing to those malware pages and then potentially slap a penalty on the site. The main questions I have are: Should we report this proactively to the web spam team using the guidelines here? (https://www.google.com/webmasters/tools/spamreport?hl=en&pli=1) Should we request a malware review as recommended within the same guidelines, keeping in mind the site hasn't been given a 'hacked' snippet in the search results? (https://support.google.com/webmasters/topic/4598410?hl=en&ref_topic=4596795) Is submitting a massive disavow links file right now, including the 490k-something domains, the only way we can escape the wrath of Google when these links are discovered? Is it too hopeful to imagine their algorithm will detect the negative-SEO nature of these links and not give them any credit? Would love some input or examples from anyone who can help, thanks in advance!
White Hat / Black Hat SEO | | Etna0 -
Pagination for Search Results Pages: Noindex/Follow, Rel=Canonical, Ajax Best Option?
I have a site with paginated search result pages. What I've done is noindex/follow them and I've placed the rel=canonical tag on page2, page3, page4, etc pointing back to the main/first search result page. These paginated search result pages aren't visible to the user (since I'm not technically selling products, just providing different images to the user), and I've added a text link on the bottom of the first/main search result page that says "click here to load more" and once clicked, it automatically lists more images on the page (ajax). Is this a proper strategy? Also, for a site that does sell products, would simply noindexing/following the search results/paginated pages and placing the canonical tag on the paginated pages pointing back to the main search result page suffice? I would love feedback on if this is a proper method/strategy to keep Google happy. Side question - When the robots go through a page that is noindexed/followed, are they taking into consideration the text on those pages, page titles, meta tags, etc, or are they only worrying about the actual links within that page and passing link juice through them all?
White Hat / Black Hat SEO | | WebServiceConsulting.com0 -
Need clarification on what is a landing page vs. doorway page
Hello everyone - I just became a PRO member today and wanted to say hello and ask this question... I am launching a new product, but 6 months before I created 4 different domains with landing pages to "prime" my SEO for the keywords I am trying to pursue. Now that I have launched my new product, it resides on the main domain name (let's call it "MainDomain.com"). Here's my dilemma... I want to create landing pages on each of the different domains for my PPC and optimized organic search traffic. For example, on one of the other domains (let's call it "LandingDomain1.com"), I have created a page to optimize for the keyword "event planning software" and sending my PPC traffic for "event planning software" there as well as my email campaigns. This page has original content that I have written for it (it's not duplicate content used elsewhere), but it also has navigation and links pointing to MainDomain.com, which is where we convert and collect registrations. My question is, will this activity be considered a doorway page even though I'm using it for a landing page for a particular audience? And, if it could be considered a doorway page, would I be better off moving all these optimized landing pages to my MainDomain.com and then doing a 301 redirect from those other domains to the MainDomain.com. Your input is much appreciated ... thanks.
White Hat / Black Hat SEO | | DenverDude1 -
White Papers! Is this still good for SEO
Does publishing a white paper good for SEO? We are trying to decide to publish one or not for the purpose of SEO. If it will not help, we will spend money for other things.
White Hat / Black Hat SEO | | AppleCapitalGroup0 -
My page rank dropped by 20 places 1 day before it was cached....any connection?
Hi I've been rather silly and been linking out to other websites for reciprical links. I added about 20 and just discovered some were bad neigbourhoods. On Sunday my rankings tanked but the page was only cached the following day on the Monday. Just wondering if there is any connection. I genuinely did not know that linking out could was bad and have removed all reciprical links as a precaution.
White Hat / Black Hat SEO | | BelfastSEO0