Global SEO Targeting
-
Hi,
I have a website currently on the domain example.co.uk (.com is not available)
I'm looking to enter other markets such as Brazil, Russia - obviously content will need to change to suit the desired market / language.
I'm looking for some information on the best practice to enter foreign markets.
I was thinking maybe to create individual sites for each location eg: example.br example.ru
This way I could localise each site in terms of business directories, content, language etc.
Or
have my example.co.uk with various languages on it
Experience, suggestions are welcomed - thanks.
-
Thanks for the input John,
Considering im on .co.uk & .com is unavailable
Based on your suggestion I think its best that I create a another website using .ru & best to build that...
Cheers..
-
If you create individual sites for each location, this will automatically geotarget your sites in the SERPs for those countries. Each site will be starting from scratch in terms of domain authority, but if you can overcome that hurdle you'll be off and running.
If your original domain was a .com, it seems more normal to have the directories for different languages, but with a .co.uk would that be weird? I'm an American and .co.uk sites don't pop up on my radar all that often. Doing it the way that NicoDavila has pointed out does have the bonus of providing your current domain authority to each localization of the site. Then you can set those to geotarget those country specific directories in your site in Google Webmaster Tools, and by setting the language & country in a meta tag or in your HTTP headers (for Bing & other search engines).
-
Thanks for the reply but it's not really useful. I'm aware of that method & mentioned that the .com is not available therefore I need an alternative method. Hope things work out for you
-
Hi Socialdude,
Im working on global market but in on of my sites I have 3 languages on the same domain (same TDL). I read somewhere (I think was a Google article about multiple languages) and this article says that there are ways to do this properly. The way I choose is:
www.mysite.com/es ---> Spanish
www.mysite.com/en --->English
www.mysite.com/pt --->Portugues
I set the htacces in order to redirect the language of the computer/browser who is seeing the website. Anyway the user can change the language.
Then I have all my baclinks to .com or com/es,com/en,com/pt.
Check Google guidelines for mutiple languages.
I hope this could help you.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Website title duplicates in SEO description
Hi - My website title (company name) repeats in the SEO description. My host service is Square Space. How do I fix this?
Technical SEO | | Peeker
Thanks! Paula board-directors0 -
Page speed in relation to SEO
I cannot seem to find any information about this, so I thought I would try to get a few people's opinion. How do you think pagespeed is measured in terms of Google using it as a ranking factor? Do you think they use their internal Pagespeed app? Something during the crawl? Your GA site speed?
Technical SEO | | LesleyPaone0 -
What will be the future of seo ?
this question may sound like old one but i want to know something in depth. i mean will seo live forever ? Will i loose my seo job ? so just wanted to know what will be the future of seo ?
Technical SEO | | isolve1 -
Does an subdomain hosted offsite provide SEO value
We have a job board hosted through an applicant processing system which we've setup as a subdomain (jobs.ourcompany.com), most of the assets are hosted on our primary domain (ourcompany.com). My question is does having it hosted offsite provide any value? Do we get credit for that content being shared and distributed on the web or does the applicant processing system? As I see it the options are (correct me if I'm wrong): Host the job listings on our primary domain (ourcompany.com/jobs) and have it point to the application on the subdomain. Advertise the job listings pointing to the primary domain on the paid sites. The free job listing sites will automatically point to the sub-domain because the applicant processing system automatically submits them. Host the job listings entirely on the sub-domain applicant tracking system and link to it from our primary site navigation. Advertise the job listings to the sub-domain so that both free and paid point to the same place. Obviously the second one would be much easier just not sure on the technical side of our website getting credit by search engines as the one who has produced the content.
Technical SEO | | r1200gsa0 -
Does Quantcast interfered with SEO?
Quantcast (http://www.quantcast.com/), a stats program was removed from my clients website because the former SEO consultant said it interefered with his SEO efforts, claiming the google bots weren't reading it right. I have never heard of that before and my client now wants Quantcast back on their website. Has anyone heard of this problem with Quantcast?
Technical SEO | | StreetwiseReports0 -
Domain targeting advice needed please
I would be interested in hearing the views of other seomozers on this issue please. I have a web server hosted in The Netherlands which I currently host my sites on, it is super fast (16core 24gb ram) and in 8 months has had 4 mins of downtime! On this server I wish to build a couple of ecommerce stores. However this is where my issue lays The first store I launch will be targeted at the UK market, however the domain I wish to use for it is a .com domain which has a moz ranting of about 36 (better than most of my competitors, worse than a few so it's a good headstart). The problem I would then have is a .com domain hosted on a Dutch server targeting UK people. Even if I was to set the webmaster tools location to UK it would not be ideal. Also, when it comes to launching the US site I would then be looking at using a .us domain which is far from ideal The other option I have is to use the .co.uk domain for the UK site but this is new and lack any decent moz score. Given this I am now pondering the following set up....using the .com domain on the Dutch server but putting the UK store in domain.com/UK and the future usa store in domain.com/usa. Would this be the best work around? I could then set the location of folders in the webmaster tools? Also, I plan on using geo redirecting on the domain so if a uk page happens to rank in the USA listings the user gets automatically redirected to the nearest matching product available in their country in the /us/ folder. Would this be easiest to work with on just one domain as it wouldn't technically be redirecting people to another site as per using two domains. Any thoughts would be good. Not even sure I have managed to explain it very clearly hehe
Technical SEO | | Grumpy_Carl0 -
Html5 in SEO
What is the convinience of using html5 for seo.As i read is not too good using many h1 in each metacontent (due to crawler alerts) , but it is good to use html5. We have follow or so this web guidelines www.tumanitas.com whtat do you think about taht?
Technical SEO | | ofuente0 -
Best SEO strategy for a site that has been down
Because of hosting problems we're trying to work out, our domain was down all weekend, and we have lost all of our rankings. Doe anyone have any experience with this kind of thing in terms of how long it takes to figure out where you stand once you have the site back up? what the best SEO strategy is for immediately addressing this problem? Besides just plugging away at getting links like normal, is there anything specific we should do right away when the site goes back up? Resubmit a site map, etc? Thanks!
Technical SEO | | OneClickVentures0