Approach to synonym keywords when you already rank in position #0 and #1
-
Hello community!
My site cryochambers.com is ranked #0 and #1 for the most important keyword in the cryotherapy industry:
"cryo chamber": page A
"cryo chamber cost": page A
"cryotherapy chamber": page BA couple new keyword are also trending now:
"cryogenic" replaces "cryotherapy"
"machine" replaces "chamber"I would be most grateful if you can suggest an approach to also rank #1 and #0 with the variants?
FYI:
Page A: https://www.cryochambers.com/
Page B: https://www.cryochambers.com/cryo-chamber-sauna-cost/ -
Don't think of your page as a place for keywords. Think of it as a place to use words to explain what your product is, what solutions it provides and what audience it serves. Sure, you need to sprinkle your keyword(s) in there in the appropriate places but it all the other words that are going to make a difference.
By your question, it looks like you may be overly focused on the search term you want to rank for, at the expense of words that describe the concepts.
Google's algorithm is advanced. It can tell between gratuitous copy and what's been written by experts. However, many experts don't know how to write for search engines. Scientists and academics like to save the best for last. Google rewards displays of expertise at the beginning of the page.
What you need is an expert writer and someone on staff who already knows the answers to the questions you're asking.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Competing Pages for Ranking Keywords?
Hey there, My client has this existing page which ranks for rentals-related keywords that are product type specific - i.e. electric wheelchair rentals, mobility scooter rentals, etc. https://mobilityequipmentforless.com/pages/rentals I recently made a rentals page for each product type to try and really target those keywords that the rentals page is ranking for. Is this a problem? Is the potential nature of the pages competing for the keywords a real issue? Any help is appreciated. Thanks! Mike
Keyword Research | | naturalsociety0 -
Keyword explorer
Hello, In Keyword explorer out of all the possibilities : https://moz.com/blog/announcing-keyword-explorer-mozs-new-keyword-research-tool Include a Mix of Sources Only Include Keywords With All of the Keyword Terms Exclude Your Query Terms to Get Broader Ideas Based on Closely Related Topics etc... Which one should I use to do my keyword research because they all me different possibilities of keywords. Rand in his article says closely related topic is best for single words like piedmont for example I imagine but what about 2 word keywords like bike tours what is best to use... Thank you,
Keyword Research | | seoanalytics0 -
National keyword results v local keyword results
If the keyword contains the location term like "SEO company London" is it better to use the wider results over local? Additionally, some best practice examples of national v local result tracking would be great 🙂 Darren
Keyword Research | | SEODarren0 -
Ok so i've done all my keyword research and have a good list of keywords, now what do I do???
Ok so i've done all my keyword research and have a good list of keywords and phrases, now what do I do???
Keyword Research | | senreview0 -
Is there anyway to view the Keyword Ranking Report with the Google traffic estimator stats?
The Keyword Ranking Report currently shows site traffic and Google SERP. Is there anyway to also show google traffic estimator next to these numbers?
Keyword Research | | brianmeert0 -
Keyword variations
I have a question about keyword variations. To be specific, let's say "blue upside down cars" has low competition but fairly low traffic. However, the shortened variation "upside down cars" has low competition but extremely high traffic. Can I double my bet by going ahead and using "blue upside down cars" whereby in some instances Google would refer traffic based on the entire keyword, but it would also refer traffic based on the the last part of the keyword which has the higher traffic ("upside down cars"). In this case, we would optimize around "blue upside down cars" with hopes of getting traffic for both keywords (the long tail and longer tail). Is there any reason not to pursue this strategy? I hope I made sense!
Keyword Research | | amandahx20 -
Stop List and Keywords
I've came across a suggested list of words that google will ignore in your content, if this is correct and one of our main keywords is one of those words, will it lose effectiveness? We are trying to get #1 SERP for "Self Tan" and it seems "Self" is one of the words ignored - so should we just be focusing on Tan? Any tips / advice would be great!
Keyword Research | | ChrisMciIlroy0 -
Most Important Keyword Term
Question about a sites most important keyword term. So lets say you have a website and your most important keyword term is "Blue Widgets", you also have a page named "blue-widgets.htm". What do we do with our index page in this instance? Especially for the title tag? Should I put "Blue Widgets" in the title tags of both pages? I'm guessing this would be a duplicate meta tag error? Any feedback would be greatly appreciated!
Keyword Research | | TRICORSystems
Thanks
-Brandon0