Does Facebook Messages count as a social signal factor?
-
Hi,
We know that social signals are usually referred to as a webpage's collective likes, comments or shares. But what about the Facebook messages generated from the messenger plugin on a web page?
Especially on a business page, if one business page receives hundreds of Facebook messages through a landing page or blog page, does that count as social shares?
And how effective is social signals are for a website in 2020? Although social engagement is always good for any website, my question is, how logical is it to purchase "social signal gigs" from konker or Fiverr or other gig markets?
We run a social media marketing company in Australia, our website: https://www.playchat.com.au and we get a lot of messages every day through the messenger add on from our home page. Will that make any difference whatsoever?
Looking forward to hearing from you. I appreciate any help you can provide.
-
Facebook Messages—referring to private communications sent via Facebook Messenger—do not count as social signal factors in the context of SEO (Search Engine Optimization) or social media engagement metrics. Here's why:
Understanding Social Signals
Social signals are public interactions on social media platforms that can influence the visibility and reputation of content or brands online. Common social signals include:
- Likes
- Shares
- Comments
- Retweets
- Mentions
- Public Posts and Interactions
These signals are typically visible to anyone viewing the content and can contribute to how content is perceived both by users and search engines.
Why Facebook Messages Aren't Considered Social Signals
Privacy: Facebook Messages are private conversations between users. Since they are not publicly visible, they don't contribute to the public metrics that social signals represent.
Lack of Visibility: Social signals rely on publicly accessible interactions. Private messages don't influence how content is shared or perceived on a public scale.
No Direct Impact on SEO: Search engines primarily consider public content and interactions when evaluating social signals. Private messages have no direct bearing on search rankings or online visibility.
-
Facebook Messages, typically referring to private messages exchanged between users, do not count as a direct social signal factor for SEO (Search Engine Optimization) purposes. Social signals generally refer to public interactions on social media platforms, such as likes, shares, comments, and the overall engagement a piece of content receives. These signals can influence search engine rankings by indicating the popularity and relevance of content.
While Facebook Messages might contribute to user engagement and content sharing indirectly, they are private and not easily measurable by search engines. Therefore, they do not directly impact SEO in the same way public social media interactions do.
-
Totally agree with Kate, Google doesn't have access to this information, an uptick in messages is a good thing if you can tie that back to your business being more popular but I definitely wouldn't pay to have bots send messages for the sake of SEO.
-
My guess is no. It might correlate someday, the number of messages and how generally popular you become, but messages are not public data. Google and Bing can't crawl that data, so they can't use it. Social signals like likes, replies, reviews, etc are available metrics, so they can at least be taken into account. However, it was and still remains not a direct signal, more of a correlation.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How can I add Social media icons?
On this website, https://www.legaltranslation-dubai.com/ they are putting social media icons at the end of the page, how can I make it on my website? is it by plugin or code? Thanks
Social Media | | Ammroo0 -
Social media signals and their roles in Google rankings
Hello, I keep on hearing that social media signals have a role in the way Google ranks pages and sites, but for now, I haven't seen any hard evidence of that. Like any other company, we have pages on facebook, linkedin, google plus and twitter, to which we post daily. No, there are no clients coming in from social media, so I was wondering if it's worth investing time in adding every day updates, unless those count in ranking on Google. What do you think, is there a link between social media and Google rankings, and how much does this weight in ranking my sites? Thank you
Social Media | | anitawapa0 -
Facebook have moved my page likes to another page
Hi Hope someone can help or offer advice about an issue that has arisen today i had a facebook page with approx 20,000 likes and a competitor had a page with approx 500 likes. Today the competitor has over 20,000 like (my likes have been transferred to them without informing me) I have spent quite a lot of time and money in facebook advertising building up the page and this came as a total shock today. The page (was) www.facebook.com/wildatlanticway It is very difficult to contact facebook. has this happened to anyone else Regards Brian
Social Media | | briandee0 -
WordPress plugin for Facebook login and comment
I've read the WordPress reviews for several plugins that support FB login / comment, but the reviews are generally mixed. Even the plugin developed by FB received terrible reviews. Can you recommend a WP plugin that supports FB login? Best,
Social Media | | ChristopherGlaeser
Christopher0 -
Linking Facebook activity and your post
Hi everyone, I'm sure you know how images tend to do better in Facebook. The problem is, if I post an image on Facebook, and link to a blog post in the comment of that image, the activity of that Facebook post wouldn't be pulled into the blog post. That is, the blog would show 1 "like" when the post on Facebook is actually getting 150 "likes". That wouldn't be the case if I posted a link instead of an image. Does anyone know of a work-around? Thanks.
Social Media | | andrep0 -
Facebook City Places Pages
I would like to know how a business with multiple geographic locations can be listed on the Facebook City Page for each of it's separate office locations? Would you need to list the address of each office on the business' Facebook Business Page? Is it even possible to list more than one address per Facebook Business Page? Thanks!
Social Media | | CQMarketing0 -
Has anyone used facebook to promote their website
Hi i have seen lots of facebook pages that are being used to promote a company and would like to know if anyone is using facebook or any other social network such as myspace to promote their website without having to pay a fee. I would love to see some examples and learn how to set up a facebook page that is there to promote a website. What i would like to do is to have one that promotes my travel website where i can post travel stories on facebook and promote my website and also drive traffic to my website from facebook. any help would be great
Social Media | | ClaireH-1848860 -
Help with Brands Facebook page
Hi Guys I desperately need help on this one.......I have taken over the management of a Brand's facebook page and have some concerns as to how it was setup. The account was opened by an individual that has a personal account but they did not open the brands page from their personal account...instead they used a slightly different email address and opened a new page business account. I am not able to comment on any comments on this account and i am assuming it was as a result that there is no "profile" (not sure). Should i go ahead and create the profile with the details of someone at the brand? or how should i proceed to rectify this......am i not able to comment as a result of not having a profile?? help! UpDate: The comment issue has been resolved and it seemed to be browser / firewall related...never happened before...very strange
Social Media | | nomad-2023230