100 Links Warning

[GFLLCCO]

Our website is GarageFlooringLLC.com. We rank relatively well for our main keywords but I am always looking to rank better. The 100 links question has been discussed to no end but I believe our website provides a great example of why a small business might have more than 100 links and IF  we need to drop below that.

User Experience vs Rules I think it is fair to say that if customers cannot find what they are looking for, it does not matter how well you rank. Our menu is designed to get people to the page they want to be on in a single click.

So What Now?

Do we remove items from the menu and only link to categories adding an extra click or two to the customers UI or do we leave well enough alone

[R0bin_L0rd]

Thanks, yea I had a look at the site using the domain you posted above. As I say - best way to answer this question is to look at the numbers for your site. If you see pages that are less valuable then you can consider handling linking to them in another way

[GFLLCCO]

For our site the bulk of our links come from the navigation.

For example instead of navigating from  home --> tiles --> rigid tile --> diamond tiles the menu allows the user to go straight there. But that creates a lot of links.

then you have your obligatory social media links, policies, terms, returns, etc. We are over 100 before we even start content

[R0bin_L0rd]

Hi there, always good to be thinking of ways to improve.

In my opinion you're hitting a good balance in terms of your attitude - if the links are driving value for customers then great. The 100 links threshold is a rule of thumb to avoid pages which are laden with links that aren't helping, particularly because if we have that volume of links on a page it becomes much more likely that we've added links to less valuable pages which are distracting from the more valuable ones.

Before you start considering taking links out for the sake of it, I'd have a look at user behaviour across the site. Are any of the linked-to pages less frequently visited? Can we find anything out through click tracking on the homepage or through page view numbers in GA? I think those numbers could make a lot of the decision for you.

Hope that helps!