Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
OnPage SEO
-
I am about to start my website http://i-love-skiing.com/. I would like to know what OnPage ranking factors should I consider while launching or building my website. I want to rank higher on search results.
-
I want higher ranking on Pc Games Highly Compressed in the search result kindly suggest me the best things to do.
-
@mohammadrehanseo
thanks for the detailed answer, i apply the same method you talk about and it help me website very much, i almost start ranking in top 3 position, and my fusion magazine is in a very tough competitions keywords but still working, thanks! -
@mohammadrehanseo
To achieve high search rankings for your magazine, focus on incorporating relevant keywords strategically throughout your content, prioritizing engaging and high-quality information, and optimizing for mobile devices. Additionally, ensure a fast and accessible website with proper technical SEO, optimized images, and clear website structure. Encourage user engagement, establish expertise and trust, link your internal pages effectively, implement schema markup for better search engine understanding, and continuously monitor your website's performance for continuous improvement. Following these crucial on-page factors will significantly boost your website's visibility and ranking potential. -
Here are key OnPage ranking factors to consider when launching or building your website:
High-Quality Content: The foundation of any great website is high-quality content. Ensure your content is well-researched, unique, engaging, and valuable to your target audience.
Title Tags: Each page should have a unique title tag that succinctly describes the content. Include your target keyword closer to the beginning.
Meta Descriptions: While not a direct ranking factor, they can influence click-through rates. Craft a compelling meta description for every page.
Headers & Content Formatting: Break up your content with headers (H1, H2, H3, etc.) and make use of bolding, italics, and lists to enhance readability.
URL Structure: Keep URLs clear, concise, and descriptive. Ideally, they should be easy to read and include the target keyword for the page.
Internal Linking: Use descriptive anchor text when linking internally. This strengthens the internal linking structure and spreads link equity throughout the site.
Image Optimization: Ensure images are appropriately sized (not too large), use descriptive filenames and alt tags, and consider next-gen formats like WebP for improved speed.
Mobile Responsiveness: Ensure your site is mobile-friendly. Google uses mobile-first indexing, so this is crucial.
Page Speed: Optimize site speed by leveraging browser caching, compressing images, reducing server response times, and minimizing code. Tools like Google's PageSpeed Insights can help.
SSL/HTTPS: Secure your site with an SSL certificate. This is a minor ranking factor, but also essential for user trust, especially for e-commerce sites.
Schema Markup: Implement schema markup (structured data) to help search engines understand your content better and potentially achieve rich snippets in search results.
Keyword Optimization: Place primary keywords in prominent places (title, first paragraph, headers), but avoid keyword stuffing. Focus on natural usage and include LSI (Latent Semantic Indexing) keywords where relevant.
Avoid Duplicate Content: Ensure that all your content is unique. Duplicate content can confuse search engines and harm your rankings.
Site Architecture & Navigation: A well-structured site helps search engines crawl and index your content. It also improves user experience.
XML Sitemap: Create and submit an XML sitemap to search engines to ensure they can discover all the pages on your site.
Robots.txt: Use this to direct search engines on what pages or content not to crawl.
User Experience: Google's Core Web Vitals are metrics focused on user experience, such as loading speed, interactivity, and visual stability. It's crucial to optimize for these.
Social Sharing: Include social sharing buttons to encourage users to share your content, leading to more visibility and potential backlinks.
Optimize for Voice Search: With the rise of voice search, consider how people might speak their queries and optimize some content accordingly.
Regularly Update Content: Keeping content fresh and updated can be beneficial for rankings, as search engines prefer up-to-date information.
-
I'd highly recommend structure (H1, H2, H3 and so on). I wrote an in-depth blog on how we in 9 months went from not ranking to 1st in our primary keywords for our industry.
The biggest takeaway was:
Content matching intent, strong internal linking, and well structured product pages.
Here's the full breakdown with screenshots and tips.
This is for our main site AquaSwitch
-
While launching a new website there are many On-Page ranking factors that matter the most on SEO. Here are some point I am following for my website: https://aromahpure.com/collections/candles. Also, I regularly follow the Moz Blog for the SEO updates and activities i need to follow.
The points are:
- High Quality Content.
- Keyword Optimization.
- Page Title and Meta Description.
- URL Structure.
- Page Speed.
- Internal Linking.
These are the few points one should keep following to improve ranking on SERP.
-
Some relevant factors to keep in mind:
Content Quality and Relevance: Search engines favor well-written, unique content that provides value to users. Focus on creating informative, engaging, and original content that matches search intent.
Keyword Optimization: Optimize page titles, headings, meta descriptions, and body text with targeted keywords, but ensure it's done naturally and without keyword stuffing.
On-Page Technical Optimization: This includes optimizing elements such as URL structure, meta tags (title and description), header tags (H1, H2, etc.), image alt tags, proper use of schema markup, and ensuring fast page loading speed.
User Experience (UX) and Mobile Friendliness: Optimize your website for mobile devices, ensure fast loading times, easy navigation, and a clean, user-friendly layout.
-
@mohammadrehanseo
yeah, i was facing the same issue regarding On-Page SEO on my site but when i read the detailed guides on moz blog and apply all the on-page seo my site also rank on 2nd page. -
i tried many methods and easy but the best factors i find is like, optimizing title, headings and much more, but unfortunately all these factors also not working for sometime.
-
There are Many Factors Like Title, Layout, Speed, Linking But it should b good on-page SEO because some time website does rank only from on-page SEO you Must check Moz post.
-
Read moz post about on-page factors. moz define very well.
-
Hi there,
Moz has a great blog post about on-page ranking factors. This information would be very useful for you.
Ross
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Product Descriptions (SEO)
So I would like a few opinions. How long should a product description be? Enough to get the point across? 100 words? 800 words? Over detailed? Any advice would be appreciated.
On-Page Optimization | | mattl990 -
Tags - Good or bad for SEO
We are getting Moz errors for duplicate content because tag pages share the same blog posts. Is there any way to fix this? Are these errors bad for SEO, or can I simply disregard these and ignore them? We are also getting Moz errors for missing descriptions on tag pages. I am unsure how to fix these errors, as we do not actually have pages for these on our WordPress site where we are able to put in a description. I have heard that having tags can be good for SEO? (We don't mind having several links that show up when searching for us on google...) As far as the SEO goes, I am not sure what to do. Does anyone know the best strategy?
On-Page Optimization | | Christinaa0 -
Affect of ™ and ® in title for SEO
I am looking at adding the trademark and rights reserved symbols to some of my titles. I think this might help with click through rate. From what I have found, this shouldn't have an affect on SEO unless it makes the title too long. Is this correct? Stephen
On-Page Optimization | | stephen.volker1 -
Yoast SEO doesn't recognize images
Hi, I'm currently adding alt tags to my images but the Yoast SEO plug in in Wordpress states on all my pages “No images appear in this page, consider adding some as appropriate.“ while I do have images on my pages. What could be the problem? Best, Rik
On-Page Optimization | | bbuildingbusiness0 -
HTML Site SEO (NO CMS)
I have got a client site, which is dated (2007) and has not been shifted to any recognised CMS yet. It is HTML based. Is it possible to SEO on such a site? Is it even worth it? If it is possible to do SEO on this, any suggestions will be highly appreciated. Thank you.
On-Page Optimization | | ArthurRadtke3 -
Using Escaped Fragments with SEO
Our e-commerce platform is in the process of changing to what we call app based stores (essentially running in a browser as single page web-app) With these new stores they are being built in HTML 5 and using escaped fragments.
On-Page Optimization | | marketing_zoovy.com
Currently merchants are usually running 2 stores until we launch to app site at 100%. My questions are really concerning the app stores which right now show on a subdomain but will essentially take over the primary domain. Here is an example:
app.tikimater.com and app.sportsworld.com Since I am not a developer, I'm really having a hard time understanding the escaped fragments. I'm using this but https://developers.google.com/webmasters/ajax-crawling/docs/getting-started I'm not sure what my actual urls should look like and what the canonical should be set to. Right now they have been removed but previously they had http:app.tikimaster.com#!v=1 Also, and how I should be setting up my meta information for Google so 1) pages are indexed timely 2) pages are indexed with the correct information. I am still setting the meta titles and descriptions but in some instances Google uses other info. With the new platform we are moving away from on page content (written paragraphs) but category pages would have related products embedded. Should I still be pushing to have some type of intro text, since it would solely be for SEO and not the shoppers experience. All product pages have content (product description etc) Thank you for any advice0 -
How will it effect SEO to have multiple h1 tags on a page?
I have a client who recieved this advice from his marketing consultant: "If there are multiple h1 tags on a page, this can confuse Google and it may have a negative impact on the keyword rankings. If you could ask your web developer to go in and remove the h1 tags on the header images that would be helpful. This way it will be easier for Google to index your site and will help your keyword rankings." How will it effect SEO to have multiple h1 tags on a page?
On-Page Optimization | | GRIP-SEO0 -
Does having a "+" in a URL hurt SEO? Would much value be gained changing it to a hyphen?
There's a site that contains "+" signs in the URL in order to call different information for the content on the page. Would it be better to change those to hyphens (-), or not that much value will be gained, so leave them as is? Thanks!
On-Page Optimization | | MitchellStoker0