Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
OnPage SEO
-
I am about to start my website http://i-love-skiing.com/. I would like to know what OnPage ranking factors should I consider while launching or building my website. I want to rank higher on search results.
-
I want higher ranking on Pc Games Highly Compressed in the search result kindly suggest me the best things to do.
-
@mohammadrehanseo
thanks for the detailed answer, i apply the same method you talk about and it help me website very much, i almost start ranking in top 3 position, and my fusion magazine is in a very tough competitions keywords but still working, thanks! -
@mohammadrehanseo
To achieve high search rankings for your magazine, focus on incorporating relevant keywords strategically throughout your content, prioritizing engaging and high-quality information, and optimizing for mobile devices. Additionally, ensure a fast and accessible website with proper technical SEO, optimized images, and clear website structure. Encourage user engagement, establish expertise and trust, link your internal pages effectively, implement schema markup for better search engine understanding, and continuously monitor your website's performance for continuous improvement. Following these crucial on-page factors will significantly boost your website's visibility and ranking potential. -
Here are key OnPage ranking factors to consider when launching or building your website:
High-Quality Content: The foundation of any great website is high-quality content. Ensure your content is well-researched, unique, engaging, and valuable to your target audience.
Title Tags: Each page should have a unique title tag that succinctly describes the content. Include your target keyword closer to the beginning.
Meta Descriptions: While not a direct ranking factor, they can influence click-through rates. Craft a compelling meta description for every page.
Headers & Content Formatting: Break up your content with headers (H1, H2, H3, etc.) and make use of bolding, italics, and lists to enhance readability.
URL Structure: Keep URLs clear, concise, and descriptive. Ideally, they should be easy to read and include the target keyword for the page.
Internal Linking: Use descriptive anchor text when linking internally. This strengthens the internal linking structure and spreads link equity throughout the site.
Image Optimization: Ensure images are appropriately sized (not too large), use descriptive filenames and alt tags, and consider next-gen formats like WebP for improved speed.
Mobile Responsiveness: Ensure your site is mobile-friendly. Google uses mobile-first indexing, so this is crucial.
Page Speed: Optimize site speed by leveraging browser caching, compressing images, reducing server response times, and minimizing code. Tools like Google's PageSpeed Insights can help.
SSL/HTTPS: Secure your site with an SSL certificate. This is a minor ranking factor, but also essential for user trust, especially for e-commerce sites.
Schema Markup: Implement schema markup (structured data) to help search engines understand your content better and potentially achieve rich snippets in search results.
Keyword Optimization: Place primary keywords in prominent places (title, first paragraph, headers), but avoid keyword stuffing. Focus on natural usage and include LSI (Latent Semantic Indexing) keywords where relevant.
Avoid Duplicate Content: Ensure that all your content is unique. Duplicate content can confuse search engines and harm your rankings.
Site Architecture & Navigation: A well-structured site helps search engines crawl and index your content. It also improves user experience.
XML Sitemap: Create and submit an XML sitemap to search engines to ensure they can discover all the pages on your site.
Robots.txt: Use this to direct search engines on what pages or content not to crawl.
User Experience: Google's Core Web Vitals are metrics focused on user experience, such as loading speed, interactivity, and visual stability. It's crucial to optimize for these.
Social Sharing: Include social sharing buttons to encourage users to share your content, leading to more visibility and potential backlinks.
Optimize for Voice Search: With the rise of voice search, consider how people might speak their queries and optimize some content accordingly.
Regularly Update Content: Keeping content fresh and updated can be beneficial for rankings, as search engines prefer up-to-date information.
-
I'd highly recommend structure (H1, H2, H3 and so on). I wrote an in-depth blog on how we in 9 months went from not ranking to 1st in our primary keywords for our industry.
The biggest takeaway was:
Content matching intent, strong internal linking, and well structured product pages.
Here's the full breakdown with screenshots and tips.
This is for our main site AquaSwitch
-
While launching a new website there are many On-Page ranking factors that matter the most on SEO. Here are some point I am following for my website: https://aromahpure.com/collections/candles. Also, I regularly follow the Moz Blog for the SEO updates and activities i need to follow.
The points are:
- High Quality Content.
- Keyword Optimization.
- Page Title and Meta Description.
- URL Structure.
- Page Speed.
- Internal Linking.
These are the few points one should keep following to improve ranking on SERP.
-
Some relevant factors to keep in mind:
Content Quality and Relevance: Search engines favor well-written, unique content that provides value to users. Focus on creating informative, engaging, and original content that matches search intent.
Keyword Optimization: Optimize page titles, headings, meta descriptions, and body text with targeted keywords, but ensure it's done naturally and without keyword stuffing.
On-Page Technical Optimization: This includes optimizing elements such as URL structure, meta tags (title and description), header tags (H1, H2, etc.), image alt tags, proper use of schema markup, and ensuring fast page loading speed.
User Experience (UX) and Mobile Friendliness: Optimize your website for mobile devices, ensure fast loading times, easy navigation, and a clean, user-friendly layout.
-
@mohammadrehanseo
yeah, i was facing the same issue regarding On-Page SEO on my site but when i read the detailed guides on moz blog and apply all the on-page seo my site also rank on 2nd page. -
i tried many methods and easy but the best factors i find is like, optimizing title, headings and much more, but unfortunately all these factors also not working for sometime.
-
There are Many Factors Like Title, Layout, Speed, Linking But it should b good on-page SEO because some time website does rank only from on-page SEO you Must check Moz post.
-
Read moz post about on-page factors. moz define very well.
-
Hi there,
Moz has a great blog post about on-page ranking factors. This information would be very useful for you.
Ross
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Homepage SEO optimization
Hello, I’m almost ready to lunch my new website https://thetravelhoop.com , I just need to create the content of the product page and put all the images. I would like to know what you think in terms of SEO of the home page (is the content that I want to rank the most). My doubt is that since it is a landing page, there is not a lot of text but mostly <h>. It’s not a styling decision of course (I know is bad practice) but mostly because they are supposed to be title/headings.</h> Do you think I’m doing something wrong, or do you have any suggestions? Thank you, Daniele
On-Page Optimization | | danielecelsa0 -
Google Reviews Plugin - Does This Impact Negatively On SEO By Diluting Optimisation
I know optimisation is now considered 'old hat' but like many old hats not only is it comfortable but it is (in my experience) still functional and working in ranking websites. Yes there are plenty of other drivers, but I still consider optimisation to be important, hence the question Google Reviews Plugin - Does This Impact Negatively On SEO By Diluting Optimisation? From my (limited in many ways) understanding this puts hundreds if not thousands of extra words on a page - so this must surely be reducing the amount of optimisation? And then could it actually lead to a decline in rankings? Has anyone had any experience in this, I would love to use the Google Reviews plugin but just wanted to be sure first... Many thanks KT
On-Page Optimization | | Markkc1 -
Hi, Does having orphan pages on my site negatively affect my seo? Thank you.
Hi, I have quite a few orphan pages on my site and we see that our rankings have fell significantly over the past 6 months. Can this have be negatively affecting our rankings? Thank you.
On-Page Optimization | | whiteonlySEO0 -
Best SEO experts you know in India Chennai
Best SEO experts you know in India Chennai. Does anyone know of few companies who deal with SEO to help optimize keywords? and get more traffic for our website? thank you
On-Page Optimization | | bsharath0 -
Less Tags better for SEO?
I am currently reviewing my strategy when it comes to categories and tags on my site. Having been no-indexed for some time, and having many tags with just one entry I am thinking that this is not optimal for SEO purposes. This is what I am planning: Categories - Change these to Index, but only after adding a hundred words or so by way of introduction (see this example - https://www.besthostnews.com/news/hosting/a-small-orange-news/). With the categories I am thinking of highlighting key articles as well to improve link juice distribution to older articles that are important. Tags - About half my tags have only 1 entry, with a few more just having 2 entries. I am thinking of deleting all tags with just one entry, and trying to merge those with just two or 3 entries where it makes sense to do so. I will keep these as no-index, but I think this will mean more optimal distribution of link juice within the site. I would appreciate your thoughts \ suggestions on the best practices here.
On-Page Optimization | | TheWebMastercom0 -
How does a collapsed section affect on page SEO?
A client recently asked me whether a tabbed collapsed section of text that is expanded (i.e. revealed) when clicked, is an OK thing to do without negatively effecting SEO. I told him that for starters, he may want to rethink why he would want to hide the text in the first place (this is not an FAQ type scenario). The reason has to do with the aesthetic of the page. Anyway, aesthetic aside, any thoughts on whether a collapsed (hidden from view) negatively affects on-page SEO? Thanks.
On-Page Optimization | | stephanwb
Stephan0 -
Do Parent Categories Hurt SEO?
I have parent categories and subcategories. Will it be harder for the subcategories to rank well because they have a parent category? The URL is longer, for one. I am just wondering if I should not have parent categories. I have one category page doing really well and I am trying to boost the others (most of which are subcategories) and this is a concern for me. Thanks! Edit: I also have a category that has 2 parent categories. I want it automatically in those 2 categories and one of its own. By itself it is very important keyword. Is this ok or should I have it be a parent category?
On-Page Optimization | | 2bloggers0 -
Does having a "+" in a URL hurt SEO? Would much value be gained changing it to a hyphen?
There's a site that contains "+" signs in the URL in order to call different information for the content on the page. Would it be better to change those to hyphens (-), or not that much value will be gained, so leave them as is? Thanks!
On-Page Optimization | | MitchellStoker0