How do Nation wide business win Local?
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For example, this site https://www.kvetinyhned.cz for selling flowers is ahead of the sales of local stores that have a site but aimed only at sales in a certain area of the store
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Ranking for keywords locally with multiple locations
If we have a company with multiple physical locations across multiple states, but selling the same products, what would be an optimal strategy? All local locations have been claimed, but the site is not coming up for searches with local intent. If the corporate site focuses on the "products", what is the best way to get that associated with the individual locations as well? When implementing json+ld, would we put the specific location on the specific location pages and nothing on the rest? Any other tips would be great! Thanks in advance,
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Title Tag, URL Structure & H1 for Localization
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What's with Google? All metrics in my favor, yet local competitors win.
In regards to local search with the most relevant keyword, I can't seem to get ahead of the competition. I've been going through a number of analytics reports, and in analyzing our trophy keyword (which is also the most relevant, to our service and site) our domain has consistently been better with a number of factors. There is not a moz report that I can find that doesn't present us as the winner. Of course I know MOZ analytics and google analytics are different, but I'm certain that we have them beat with both. When all metrics seem to be in our favor, why might other competitors continue to have better success? We should be dominating this niche industry. Instead, I see a company using blackhat seo, another with just a facebook page only, and several others that just don't manage their site or ever add unique, helpful content. What does it take to get ahead? I'm pretty certain I've been doing everything right, and doing everything better than our local competitors. I think google just has a very imperfect algorythm, and the answer is "a tremendous amount of patience" until they manage to get things right.
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Hello Moz World, I'm wanting to know the best practices for utilizing a subdomain versus a subfolder for multi location businesses, i.e. miami.example.com vs. example.com/miami; I would think that that utilizing the subdomain would make more sense for a national organization with many differing locations, while a subfolder would make more sense for a smaller more nearby locations. I wanted to know if anyone has any a/b examples or when it should go one way or another? Thank you, Kristin Miller
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Local franchise seo strategy. what could be the best practice?
Hello what Could be the best practice of seo and website optimization for a franchise company. Business model: Lets say, a company(company.com) situated in a country having stores in different cities (more than 2 stores in some), provides n number of services depending on store's location. Physical addresses for some stores are available and new stores shall be launched in future. But, the seo and website pages are needed for those locations at the moment as well. If I choose a sub folder, to give each store a URL. This is how it should look like Country level pages company.com, company.com/service1/ _ _ _ company.com/serviceN/ City level pages company.com/city1/, company.com/city1/location1/ , company.com/city1/location2/, company.com/city2/ , company.com/city3/ Q1) In case I make each service page specific to a store location for eg. company.com/city1/service1/, it will create duplicate content issue because content of company.com/city1/service1/ and company.com/service1/ shall be 60% same, except for **meta title,description and contact detail in footer. ** So, the question arises that shall i give canonical to country level main services page i.e company.com/city1/service1/ canonical to company.com/service1/ as it is very hard to make unique content for same services page. Q2) Or Do I need to rework on my complete website design and seo strategy?
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Structured Data Schema for Local business
Hi Where should you add ‘local business’ schema, the 'Home Page', ‘About Us’ page, 'Contact Us' page etc etc ? I presume the page with the address such as 'contact us' page but if say the address is on every page say in a footer for example is it ok to add address schema to every page ? I know someone who did this and havn't got any rich snippets out of it so presume best to focus on one primary page such as 'contact' or 'about' type pages ? Also: If your business serves multiple areas can you add schema for the other areas too or is it only for your primary business address ?
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For example if your business address is listed in say ‘Wandsworth’ but you visit & serve customers in ‘Clapham’, ‘Balham’ & other regions of South West London, anyway of adding local business address structured data to your site for these areas too (to help target local searches including these other regions) Many Thanks
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Local Area SEO - Directions Page and Multiple Use of Direction pages
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