Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Spam Score increased Sudden
-
Hey,
My website Spam score increased suddenly. We had 1% spam score, Now it's 50%, We don't have many spammy website links, spammy links already disavowed. Why the spam score increased.
After checking the 27 signals we found we blocked Google Fonts API, Is this the issue?
When is the date of the next update in the spam score?
Waiting for an Expert opinion.
Thanks in Advance
Neethu
-
Hey there!
Thanks for reaching out to us!
When did your spam score increase? Our spam score updates quarterly.
Spam Score in Links and Link Explorer represents the percentage of sites with similar features we've found to be penalized or banned by Google. Our machine learning model identified 27 common features among the millions of banned or penalized sites in the data we fed it. Unfortunately we are not SEO consultants so we would not be able to pinpoint the exact reason for the increase.
You can read more about Spam Score on our Help Hub - including an awesome video that explains how to use the score as well as the factors we use to calculate the score.
Your spam score does not mean that your site is definitely spammy. The percentage represents a wide variety of potential signals ranging from content concerns to low authority metrics. Since this is based on correlation with penalization, rather than causation, the solution isn't necessarily to change these factors on your site, but it may be worthwhile to consider them. It is best to use this percentage figure to judge the quality of inbound links to your site, giving you a signal to help you determine which of those links needs some further investigation and, perhaps, even removal.
Feel free to write into help@moz.com with any further questions,
Best,
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved Huge Increase In Internal Links + Domain Authority Tanked
Hey, I am very concerned about the link metrics I am seeing, really hoping someone can help. In October last year there were a total of 34.7K 'total links' attributed to my E-commerce website . This compared to 41.2k and 213k links attributed to my two main competitors. In November, my website had a forced update due to incompatibility issues my shopping cart version was having with the server on which it is hosted. (I was told by my web developers / hosting company that their server was upgraded.) This update created many problems such as checkout issues, page layout issues, sitemaps not automatically regenerating and the big one - it reverted back to http instead of https. Along with my developers, I spent 2 weeks fixing all of the issues until everything worked correctly and https was reinstated. After initial warnings from Moz, I have not received any critical crawler issues or warnings, big ranking drops etc since November. I was satisfied that all was ok. However, in November my 'total links' jumped to 81.5k and have since continued to balloon. December - 309.1k, January -335k, February - 665k, March - 716k, April - 719k, May - 742k, June - 751k. In the same period (November - June), my external links went from 5.3k - 8.7k. So it appears the huge increase in links are internal. In my latest report it states that 'internal follow links' are up by 8k and 'internal no follow links' are up by 1k. This is insane. I cannot understand why I have so many internal links and why they keep increasing. I maintain the website with updates, blog articles etc but no more than I have in the past several years. Worryingly, once this increase in links started being reported, my Domain Authority has also tanked. In October my DA was 37 (higher than my competitors) and has since dropped as low as 19. It has gone up to 21 this month (still significantly lower than my competitors). I have spent hours researching why this huge increase in internal links could be happening but have got nowhere. If anyone could advise what the issue could be and how I can fix it, I would be eternally grateful. Issues I have discovered along the way that may help with analysis:
Link Explorer | | g3mmab
My site has many 404s (hundreds) - all relate to urls of old images that have been removed from the website. The 'Top Hits' on my website are from blogs (some spammy) to these deleted image urls that return a 404. I don't use any plugins. I do get 'duplicate content' notices as my blog posts archive themselves and generate new urls - as an example - 'blog post name' archived December 2023. It may be the case that the old http urls have been redirected to https but I have no warnings for 'redirect issues' in Moz. Thanks for taking the time to read this and thanks in advance for any help.0 -
Unsolved How to decrease spam score
Why spam score of my website is 78 in moz. I had disaow bad backlinks in 2023 and it's still showing my spam score too high. Help me to decrease it. alt text
Link Explorer | | Faizali.7860 -
My website spam score just increased all of a sudden from 1% to 67%
As at last week, my spam score was 1% but today I checked and it was 67% how come? I haven't built any backlinks for months now, so I don't understand why it increased...some one please help....so it could reduce back to 1% or even 0% spam score....
Link Explorer | | Dahboss2 -
How can i reduce spam score
my website is activate in egg incubation industry https://chicken-device.ir . Level of this site spam score is 19% . now how can i reduce that ?
Link Explorer | | HeidiMaryAyuningtyas0 -
Spam Score and crawling of my site
Hello, I'm trying to analyze the spam score of my site which is 9/17 Actually I have few backlinks and all of them have a low spam score (max 4/17, just one). I think there's some kind of issue with the crawler since I get strange spam factors: Large Site with Few Links (likely true, I recently deleted a lot of tags used once) Low Number of Pages Found (wasn't it a "Large Site"??) Low Number of Internal Links (I got a considerable number) No Contact Info (I have a link to my facebook in the menu and a "contacts" page) Thin Content (It's just a blog with min 300 words per post, why thin?) Site Link Diversity is Low (likely true) Ratio of Followed to Nofollowed Subdomains (likely true) Low MozTrust or MozRank Score (true) Ratio of Followed to Nofollowed Domains (likely true) Can you please help me to understand it, is it a crawling problem or similar? If needed I will post the url of the website. Thank you so much Marco
Link Explorer | | MarcoBP0 -
DA/PA Fluctuations: How to Interpret, Apply, & Understand These ML-Based Scores
Howdy folks, Every time we do an index update here at Moz, we get a tremendous number of questions about Domain Authority (DA) and Page Authority (PA) scores fluctuating. Typically, each index (which release approximately monthly), many billions of sites will see their scores go up, while others will go down. If your score has gone up or down, there are many potential influencing factors: You've earned relatively more or less links over the course of the last 30-90 days.
Link Explorer | | randfish
Remember that, because Mozscape indices take 3-4 weeks to process, the data collected in an index is between ~21-90 days old. Even on the day of release, the newest link data you'll see was crawled ~21 days ago, and can go as far back as 90 days (the oldest crawlsets we include in processing). If you've done very recent link growth (or shrinkage) that won't be seen by our index until we've crawled and processed the next index. You've earned more links, but the highest authority sites have grown their link profile even more
Since Domain and Page Authority are on a 100-page scale, the very top of that represents the most link-rich sites and pages, and nearly every index, it's harder and harder to get these high scores and sites, on average, that aren't growing their link profiles substantively will see PA/DA drops. This is because of the scaling process - if Facebook.com (currently with a DA of 100) grows its link profile massively, that becomes the new DA 100, and it will be harder for other sites that aren't growing quality links as fast to get from 99 to 100 or even from 89 to 90. This is true across the scale of DA/PA, and makes it critical to measure a site's DA and a page's PA against the competition, not just trended against itself. You could earn loads of great links, and still see a DA drop due to these scaling types of features. Always compare against similar sites and pages to get the best sense of relative performance, since DA/PA are relative, not absolute scores. The links you've earned are from places that we haven't seen correlate well with higher Google rankings
PA/DA are created using a machine-learning algorithm whose training set is search results in Google. Over time, as Google gets pickier about which types of links it counts, and as Mozscape picks up on those changes, PA/DA scores will change to reflect it. Thus, lots of low quality links or links from domains that don't seem to influence Google's rankings are likely to not have a positive effect on PA/DA. On the flip side, you could do no link growth whatsoever and see rising PA/DA scores if the links from the sites/pages you already have appear to be growing in importance in influencing Google's rankings. We've done a better or worse job crawling sites/pages that have links to you (or don't)
Moz is constantly working to improve the shape of our index - choosing which pages to crawl and which to ignore. Our goal is to build the most "Google-shaped" index we can, representative of what Google keeps in their main index and counts as valuable/important links that influence rankings. We make tweaks aimed at this goal each index cycle, but not always perfectly (you can see that in 2015, we crawled a ton more domains, but found that many of those were, in fact, low quality and not valuable, thus we stopped). Moz's crawlers can crawl the web extremely fast and efficiently, but our processing time prevents us from building as large an index as we'd like and as large as our competitors (you will see more links represented in both Ahrefs and Majestic, two competitors to Mozscape that I recommend). Moz calculates valuable metrics that these others do not (like PA/DA, MozRank, MozTrust, Spam Score, etc), but these metrics require hundreds of hours of processing and that time scales linearly with the size of the index, which means we have to stay smaller in order to calculate them. Long term, we are building a new indexing system that can process in real time and scale much larger, but this is a massive undertaking and is still a long time away. In the meantime, as our crawl shape changes to imitate Google, we may miss links that point to a site or page, and/or overindex a section of the web that points to sites/pages, causing fluctuations in link metrics. If you'd like to insure that a URL will be crawled, you can visit that page with the Mozbar or search for it in OSE, and during the next index cycle (or, possibly 2 index cycles depending on where we are in the process), we'll crawl that page and include it. We've found this does not bias our index since these requests represent tiny fractions of a percent of the overall index (<0.1% in total). My strongest suggestion if you ever have the concern/question "Why did my PA/DA drop?!" is to always compare against a set of competing sites/pages. If most of your competitors fell as well, it's more likely related to relative scaling or crawl biasing issues, not to anything you've done. Remember that DA/PA are relative metrics, not absolute! That means you can be improving links and rankings and STILL see a falling DA score, but, due to how DA is scaled, the score in aggregate may be better predictive of Google's rankings. You can also pay attention to our coverage of Google metrics, which we report with each index, and to our correlations with rankings metrics. If these fall, it means Mozscape has gotten less Google-shaped and less representative of what influences rankings. If they rise, it means Mozscape has gotten better. Obviously, our goal is to consistently improve, but we can't be sure that every variation we attempt will have universally positive impacts until we measure them. Thanks for reading through, and if you have any questions, please leave them for us below. I'll do my best to follow up quickly.13 -
Spam score in bulk
Hi, Is there a way to check and export spam score of multiple sites at one go, like uploading links through an xl sheet and getting the spam scores checked for all the links at one shot? Thanks Amitabh
Link Explorer | | Ads4growth5 -
Not existing domains linking to my website (spam)
Hello, When i run my platform www.taobao.nl through https://moz.com/researchtools/ose/ i see a lot of nasty adult domains that link to my platform. These give a very negative (spam)score to my platform. I already disavowed quite a few via Webmastertools, but they keep coming. When i check the names in the Whois, they don't even seem to exist! (anymore) What could cause this and how can i end it?? Thanks for your help! Sander
Link Explorer | | benhond1