Is buying traffic from Internet traffic club harmful to rankings

[mfrgolfgti]

From looking at one of our clients’ GA stats, we’ve discovered that they have signed up with a site called Internet Traffic Club (or they have asked someone to do it on their behalf). Their hits on one day went from a fairly standard low number to a few thousand. The hits came from cities all over the world, yet this client is a local UK solicitor offering a local town service. We feel doing this - if they do it regularly - would be harmful rather than beneficial to their rankings. Has anyone here any experience of using these traffic buying services and how Google views these hits? Of course it is also nonsensical to pay to buy traffic from Nigeria if you’re a local solicitor, but I want to explain to them the evidence behind the harmful effect it could have on their rankings.

[JeremyMichels]

Traffic purchased from such services is often low-quality or bot-generated. These visitors may not be genuinely interested in your content or products, leading to high bounce rates and low engagement. Search engines like Google consider user engagement metrics such as bounce rate and time on site when ranking websites.

[jndjue4]

Hye! I think if you are using an adult site or health site, it may cause an issue in ranking. On average, if you make safe and healthy links you will always get ranked.

[Staunton_Rook]

I would agree with this!

[TakeshiYoung]

Don't see how it would impact rankings one way or the other... the amount of traffic a website gets isn't a ranking factor.

It does sound like a shady service though. People use services like these to increase the views on their ads (CPM) to defraud their advertisers or increase the view count of YouTube videos which can impact YouTube SEO.