GMB UTMs Still Necessary?
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Hi folks! Is it still necessary to add utms to GMB profiles to get clicks from GMB-informed results to register as organic in Google Analytics? I thought so, but I did a test recently and it looks like this isn't necessary anymore (adding utms)
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@mikeyqu Thank you! One problem is that adding these UTMs breaks Hubspot which can't differentiate between any traffic coming from google with utms. It labels it all as Paid Search! So, no UTMs for me.
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@simplesearch Yep, you can still use UTM to test different URLs in your GMB profile against each other. For example, it might be valuable to see the difference between clicks on the website URL compared to the menu and reservation URLs (for a restaurant) in your Campaign data.
But using the UTM codes is not necessary to get the traffic to register as being from an organic source.
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