Website url structure after redesign and 301 redirect chains - Looking for advice
-
OK, been trying to piece together what is best practice for someone I'm working with, so here goes;
-
Website was redesigned, changed urls from url a to url b. 301's put in place.
-
However, the new url structure is not optimal. It's an e-commerce store, and all products are put in the root folder now: www.website.com/product-name
A better, more organized url structure would be: www.website.com/category/product-name
I think we can all agree on that. However, I'm torn on whether it's worth changing everything again, and how to handle things in terms of redirects. The way I see things, it would result in a redirect chain, which is not great and would reduce link equity. Keeping the products in the root moving forward with a poor structure doesn't feel great either.
What to do? Any thoughts on this would be much appreciated!
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
After you remove a 301 redirect that Google has processed, will the new URL retain any of the link equity from the old URL?
Lets say you 301 redirect URL A to URL B, and URL A has some backlinks from other sites. Say you left the 301 redirect in place for a year, and Google had already replaced the old URL with the new URL in the SERPs, would the new URL (B) retain some of the link equity from URL A after the 301 redirect was removed, or does the redirect have to remain in place forever?
Technical SEO | | johnwalkersmith0 -
301 redirect new site design
Hi I'm just setting up some 301 redirects for a new site design about to go live. The old site structure had some 'overview' pages in the urls (without any content) that just 302'd to a sub page. Do i need 301 redirect these overview page urls or since they had no content theres no need and I probably shouldn't or should i ? Also for pages that have no direct equivalent replacement is it still best to 301 to nearest relevant page or just leave it. For example a thank you page that currently shows after user submits email form wont be on new site (since message shows on form page after submission rather than new page). Should i 301 to form page or just leave it ? Cheers Dan
Technical SEO | | Dan-Lawrence0 -
301 redirect chains
Hi everyone, I've had my site for a while now and have changed the structure a number of times. I'm confident my 301's work well and am not concerned about dead ends on my site. My question is, is there a way to find 301 redirect chains? i.e. can I export my link data from webmaster tools and run it through some software that tells me how many steps my 301's are taking to get to the final page? I don't know for sure that there are long 301 chains in my link structure, but I have a suspicion and it's very hard to check by going through them manually. Thanks in advance Will
Technical SEO | | madegood0 -
Change in url structure - added category page
I have recently started an e-commerce website and have now changed the url structure and added another level to my category pages. So where it before was www.website.com/shirts it is now www.website.com/clothes/shirts. So I added the clothes category (just an example) before the shirt category and am now finding that the old url is still found in the search index and is still live on my site. How could this be? I use wordpress and simply change the urls in the backend. The products are still under www.website.com/product/blue-shirt-123 so they won't be affected but I suppose it now means I have duplicate category pages? So my question is: Should I 301 the the old category page (www.website.com/shirts)to the new url (www.website.com/clothes/shirts). And how can the old url still be live on my site? If this was a bit unclear, please let me know. Appreciate your replies!
Technical SEO | | bitte0 -
How long should you keep 301 redirects?
Hi, Back in 2009 I decided to update an older site from .htm and .shtml to .php. In order to minimize the impact I would go in every month and do a 301 redirect on the .shtml page to the new .php page. So I have many that range from 2009 through 2010. I had left the old 301's because I felt they would only be used if needed but I would think I should clean up my .htaccess by removing the old 301 redirects if they are not needed. How long should you keep this type of 301 redirect? Thanks!
Technical SEO | | Force70 -
301 Redirect Properly To Keep the Juice
I have a bunch of WP Blogs and was thinking of taking all linkjuice from these to my main money site. The most of the other WP Blogs is hosted at godaddy.com (domain and site) and I know they have a URL Redirects page in site manager but I`m not sure this is the right way to go. Also I wonder some of these sites have hundreds of blogposts there is no way I can "re-create" those on the money site but I am sure that is not a must-thing to do in order to keep the "juice" right or wrong? Last but not least, I was wondering if you think it would be best to redirect the sites to relevant pages on money sites. For instance if i had a domain called cheap-ties.com with 100 blogposts about this and on money site a webshop with a category called ties, should redirect to this or to main domain or doesnt it matter?
Technical SEO | | fAgBxa8b0 -
Compare URLs with 302 redirects
Hello I have a store which was developed in Magento. I have about 8300 errors like this: URL: http://www.theprinterdepo.com/catalog/product_compare/add/product/100/uenc/aHR0cDovL3d3dy50aGVwcmludGVyZGVwby5jb20vcHJpbnRlci1wYXJ0cy5odG1sP3A9NA,,/ 1 Warning 302 (Temporary Redirect) Found 3 days ago <dl> <dt>Redirects to</dt> <dt>http://goo.gl/XMaZg</dt> <dd>Description</dd> <dd>Using a 302 redirect will cause search engine crawlers to treat the redirect as temporary and not pass any link juice (ranking power). We highly recommend that you replace 302 redirects with 301 redirects.</dd> </dl> <a class="more expanded">Minimize</a> These URLs, are generated by magento by the COMPARE feature. In my store we bought an extension called SEO Enterprise Suite and I asked the developers(www.mageworx) about this error. Their answer is: Sorry for the late reply. Our extension adds NOINDEX,FOLLOW tag to compare and cookies pages so that they won't be indexed. I do not think that these redirects can hurt your SEO because these pages won't be indexed at all. The question is: What should I do? Is there anyway that SEOMOZ ignores these URLs? What should I do next, I just dont like to have that HIGH number of errors and warnings. Thank you
Technical SEO | | levalencia10 -
If a redirecting URL has more value than the website should I move it?
Client has two website addresses: Website A is a redirect to Website B. It has one indexed page. But this is the URL being used in collateral. It has the majority of back links, and citations everywhere list Website A as the URL. Website B is where the actual website lives. Google recognizes and indexes the 80+ pages. This website has very few backlinks going to it. This setup does not seem good for SEO. Moreover, the analytics data is completely messed up because Website B shows that the biggest referral source is... you guessed it Website A. I'm thinking going forward, I should: Move all the content from Website B to Website A. Setup Website B to permanently 301 Redirect to Website A. Is that the best course of action?
Technical SEO | | flowsimple0
