Redirects, 301's & 404's
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I have tons of links that I have had added a redirect to after creating my companies new website. Is it bad to have all these 301s? How do I permanently redirect those links?
Also, on Google Search Console it's telling me I have 1,000+ excluded links. Is this bad? Will it negatively affect me? Is this something to do with my sitemap?
Any help would be greatly appreciated
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@sammecooper 404 is not the desired, nor expected action. Your user will not get the information, they are looking for if the 404 not found page is presented to them. So this will result in bounce. Bouncing is not good, cause Google can and probably is taking into account bounce rate.
As a result you will loose the ranks you had for the old addresses. The best approach is to 301 to the most matched new address. If you carry about some keyword you should be sure to still have the place for them in new structured website.
Cheers, Piotr Starzynski
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