Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Abnormally High Direct Traffic Volume
-
We have abnormally high amounts of direct traffic to our site. It's comprising over half of all web traffic while organic is second with considerably less. From there the volume decreases amongst other channels.
I've never seen such a huge proportion of traffic being attributed the Direct. Does anyone know how to test this or see if there is an error in Google Analytics reporting?
-
This post is deleted! -
@graceflack-0
Hi!
Check out this article which runs down a lot of the common reasons for traffic being labeled direct when it is not really and details steps to take:https://www.analyticsmania.com/post/how-to-reduce-direct-traffic-in-google-analytics/
Hope it helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Rogerbot directives in robots.txt
I feel like I spend a lot of time setting false positives in my reports to ignore. Can I prevent Rogerbot from crawling pages I don't care about with robots.txt directives? For example., I have some page types with meta noindex and it reports these to me. Theoretically, I can block Rogerbot from these with a robots,txt directive and not have to deal with false positives.
Reporting & Analytics | | awilliams_kingston0 -
Organic traffic down
My 15 or so clients have all seen a drop in organic traffic by about 20% on GA4 for April. Rankings have not dropped or anything like that - so just wondering if anyone else has had similar?
Reporting & Analytics | | Contentcoms2 -
Zero '0' Total Visits
Hi. One of the properties in our account has been reporting zero '0' total visits for the past few weeks. The other properties aren't affected. Is there a reason for this or is this an issue on the Moz side of things. Thanks!Moz Zero Visits.PNG
Reporting & Analytics | | rh-digi0 -
Unsolved Can you accurately track lead source when using a cookie consent system?
With the introduction of cookie consent for third party analytics cookies, is it still possible to accurately track traffic source? Legally, you can't create a tracking cookie for platforms like Analytics until consent is given. So...the associated Javascript tags can't fire. Surely this means you can't collect any of the information on the user's original source... Can anyone shed any light on this conundrum....greatly appreciated.
Reporting & Analytics | | Marketing-EdJones0 -
If website users don't accept GDPR cookie consent, does that prevent GA-GTM from tracking pageviews and any traffic from that user that would cause significant traffic decreases?
I've been doing a lot research on GDPR impact and implementation with GTM-GA for clients, but it's been 12 months since GDPR has gone live I haven't found anything on how GA traffic has been impacted if users don't accept cookie consent. However, I'm personally seeing GA accounts taking huge losses in traffic since implementing GDPR cookie solutions (because GTM/GA tags aren't firing until cookies are accepted). Is it common for websites to see significant decreases in traffic due to too many users not accepting cookie consent? Are there alternative solutions to avoid traffic loss like that and still maintain GDPR compliance? It seems to me that the industry underestimated how many people won't accept cookie consent. Most of the documentation and articles around GDPR's start (May 2018) didn't foresee or cover that aspect properly, everything seems to be technically focused with the assumption that if implemented properly most people would accept cookie consent, but I'm personally not seeing that trend and it's destroying GA data (lost traffic, minimal source attribution, inaccurate behavior data, etc). Thanks.
Reporting & Analytics | | Kickboard2 -
I have had a huge increase in direct traffic to our website but not sure why this suddenly happened? (no promos during this time period)
I have had a huge increase in direct traffic to our website but not sure why this suddenly happened? (no promos during this time period), traffic up 200%+ according to Google Analytics
Reporting & Analytics | | Julia_a1a1 -
Direct Traffic from Ashburn, VA
We've seen a huge spike in traffic form Ashburn, VA every Monday. It's wrecking our analytics. I don't want to create a filter based on location because we should receive legitimate traffic from that location. I see there are a few other identifiers that make me think I could add a filter for just those items (iOS 5, Safari). Does anyone have a current best-practice for this type of problem? Tx!
Reporting & Analytics | | fishlizzer2 -
Exclude Traffic from India
i would like to exclude all traffic coming from India using Advanced Segment in Google Analytics. How do i go about it ? Will it be applied to future traffic also ?
Reporting & Analytics | | seoug_20050