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Abnormally High Direct Traffic Volume

Reporting & Analytics

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graceflack 0 Subscriber last edited by

We have abnormally high amounts of direct traffic to our site. It's comprising over half of all web traffic while organic is second with considerably less. From there the volume decreases amongst other channels.

I've never seen such a huge proportion of traffic being attributed the Direct. Does anyone know how to test this or see if there is an error in Google Analytics reporting?
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hafer81 Banned @LynnPatchett last edited by

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LynnPatchett @graceflack 0 last edited by

@graceflack-0
Hi!
Check out this article which runs down a lot of the common reasons for traffic being labeled direct when it is not really and details steps to take:

https://www.analyticsmania.com/post/how-to-reduce-direct-traffic-in-google-analytics/

Hope it helps!
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