Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
I have had a huge increase in direct traffic to our website but not sure why this suddenly happened? (no promos during this time period)
-
I have had a huge increase in direct traffic to our website but not sure why this suddenly happened? (no promos during this time period), traffic up 200%+ according to Google Analytics
-
Finding out why you see a sudden spike in direct traffic sessions on your GA can be a bit tricky due to the lack of source information. However, we can make some safe assumptions by looking at the other metrics. Easiest way to analyze the direct traffic is by grouping the data into two categories:
1. Relevant Traffic
-Direct, relevant traffic are the loyal readers/visitors who are going straight to your website by typing in your URL or have your site bookmarked. This is the ideal scenario all of us would love to achieve. This type of traffic would have a low bounce rate and spend a considerable amount of time on your website (good avg time on page/multiple page sessions).
2. Irrelevant Traffic
-Internal traffic that is not being filtered, especially if you recently did heavy testing on the site. To avoid this install IP filters for you and your team or block internal traffic with GTM and cookies.
-Bot direct traffic, this the most common scenario and also the most complex to solve. Real user and bot traffic can share some characteristics so it is important to narrow down the one that comes only from spiders before filtering or segmenting out this traffic.
Common characteristics of bot traffic:
- A sudden spike in direct visits.
- Default Channel Grouping: Direct
- Landing Page: most of the time is your home page usually represented by a backslash / or /index.html
- Bounce Rate is usually really high close to 100%
- Average Session Time is very low: close to 0 seconds
- Page views average 1 per session
To find the bot trail, go to the Direct traffic report on Analytics select the home page (/) and start adding different secondary dimensions to find common patterns. The more you find the better!
Dimensions recommended to check:
- Browser/Browser version
- Operative system/ OS versions
- Browser size
- ISP or Network domain
- City
- Flash version
Once you find 1 or more patterns from the previous step, you can use them to create an advanced segment to exclude this traffic. This way you are able to analyze true data that isn't skewed from bots to get an actual representation of your visitors behavior.
There are thousands of bots crawling the web for different purposes; there are good and bad bots. In extreme cases you will need to block them from your server, the hosting services are usually very helpful with this type of stuff.
I hope this helps!
-
There may be many reasons for it. Have you checked the bounce rate? If the bounce rate is high it might be bot traffic. As you said direct traffic there are chances you might get a visitor from referrals.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
50% Drop in ALL Traffic Post June Update
We've had 50% drop in Google and Direct traffic post June Google update. Why would direct suddenly plummet as well? Could it be something with Google tag manager or our new cookie policy and cookie management system? Any help would be greatly appreciated as I am a disabled person and trying to figure out what is going on with our site
Reporting & Analytics | | inhouseninja0 -
If website users don't accept GDPR cookie consent, does that prevent GA-GTM from tracking pageviews and any traffic from that user that would cause significant traffic decreases?
I've been doing a lot research on GDPR impact and implementation with GTM-GA for clients, but it's been 12 months since GDPR has gone live I haven't found anything on how GA traffic has been impacted if users don't accept cookie consent. However, I'm personally seeing GA accounts taking huge losses in traffic since implementing GDPR cookie solutions (because GTM/GA tags aren't firing until cookies are accepted). Is it common for websites to see significant decreases in traffic due to too many users not accepting cookie consent? Are there alternative solutions to avoid traffic loss like that and still maintain GDPR compliance? It seems to me that the industry underestimated how many people won't accept cookie consent. Most of the documentation and articles around GDPR's start (May 2018) didn't foresee or cover that aspect properly, everything seems to be technically focused with the assumption that if implemented properly most people would accept cookie consent, but I'm personally not seeing that trend and it's destroying GA data (lost traffic, minimal source attribution, inaccurate behavior data, etc). Thanks.
Reporting & Analytics | | Kickboard2 -
Tracking 301 redirect traffic in Google Analytics
if I 301 redirect www.mywebsite.com to go to www.yourwebsite.com, how can I track the traffic in Google Analytics that is coming from mywebsite.com?? I don't think that's a referral traffic, is it?
Reporting & Analytics | | Armen-SEO0 -
What does 'Safari (in-app)' mean in Google Analytics browser traffic?
Hi, can anyone explain what 'Safari (in-app)' refers to in my browser sources? Also, it has a very high bounce rate - any ideas why?
Reporting & Analytics | | b4cab1 -
Migrated website but Google Analytics still displays old URL's and none new?!
I migrated a website from a .aspx to a .php and hence had to 301 all the old urls to the new php ones. It's been months after and I'm not seeing any of the php pages showing results but I'm still getting results from the old .aspx pages. Has any one had any experience with this issue or knows what to do? Many thanks,
Reporting & Analytics | | CoGri0 -
Sudden Increase In Number of Pages Indexed By Google Webmaster When No New Pages Added
Greetings MOZ Community: On June 14th Google Webmaster tools indicated an increase in the number of indexed pages, going from 676 to 851 pages. New pages had been added to the domain in the previous month. The number of pages blocked by robots increased at that time from 332 (June 1st) to 551 June 22nd), yet the number of indexed pages still increased to 851. The following changes occurred between June 5th and June 15th: -A new redesigned version of the site was launched on June 4th, with some links to social media and blog removed on some pages, but with no new URLs added. The design platform was and is Wordpress. -Google GTM code was added to the site. -An exception was made by our hosting company to ModSecurity on our server (for i-frames) to allow GTM to function. In the last ten days my web traffic has decline about 15%, however the quality of traffic has declined enormously and the number of new inquiries we get is off by around 65%. Click through rates have declined from about 2.55 pages to about 2 pages. Obviously this is not a good situation. My SEO provider, a reputable firm endorsed by MOZ, believes the extra 175 pages indexed by Google, pages that do not offer much content, may be causing the ranking decline. My developer is examining the issue. They think there may be some tie in with the installation of GTM. They are noticing an additional issue, the sites Contact Us form will not work if the GTM script is enabled. They find it curious that both issues occurred around the same time. Our domain is www.nyc-officespace-leader. Does anyone have any idea why these extra pages are appearing and how they can be removed? Anyone have experience with GTM causing issues with this? Thanks everyone!!!
Reporting & Analytics | | Kingalan1
Alan1 -
Senuke and traffic generator program is a good idea?? I think i got some problems now.
First of all thanks for reading, especially if you are the one whose bright ideas will help me out:) I started using senuke xcr about 3 months ago, obviously at the beginning i didnt make much success(not like I do now). Later i bought that inferno thingy and it actually works. First 2 weeks didnt make much difference(although i could see some little but stable uprising) but after 4th week ended, the average impression and queries doubled up, 6th went up again, its like every week or two it jumps up and keeps it there. Also the actual traffic from keywords went up! When about the second week finished, i started using a traffic generator program, first it leveled out the impressions and seemed to help a bit. Lately i think it messed it all up, plus about 2 weeks ago there was 2-3 dayswhen i sent a bit more traffic than usual and around that time the average rising of impressions didnt happened, it might even went down. Now i stopped using traffic g. and everything stayed the same no improvement!! Anyone could help me? I need to get it moving up again! Also im still nowhere near the top as the keywords are competitive well at least for me. What do i do wrong and what should i do? Also what about traffic generator? ps is it safe or/and or allowed to write that? Thanks
Reporting & Analytics | | Sugafree0 -
Will having a subdomain cause referral traffic from the domain name?
Hi! One of our clients has a site with the store on a subdomain: store.example.com. When we've set up goals for order confirmation pages, we often see most of the sources attributed to example.com. Is this because of the subdomain issue? How would we correct it so that we would see as the referring source for the goal the site that sent to the root domain originally, and not the site that sent to the subdomain? Thanks!
Reporting & Analytics | | debi_zyx0