Unsolved GMB Local SEO question
-
I am trying to diagnose how one particular competitor is smoking us in local rankings. I came across a text field “Service Details' within Google My Business Services.
This allows me to put in a brief description of each service we offer. My thought is that this could be a good place for keywords. That said, the descriptions are not public facing (or to the best of my knowledge) so I am reluctant to do all the work for nothing.
I am wondering if anyone has filled these out and if there were any noticeable results.
Any insight is appreciated
-
You should fill out the service description with information that would provide value to your customers (not just local SEO keywords stuffed in there).
However, as someone has already pointed out this may not give you a big leg up.
Could you share your business name & website and your competitor's business name & website?
If you'd like to triage it yourself, you can break down what your competitor is doing for various local SEO categories (GMB Optimization, Reviews, Posting of Updates, Photos, and Social Media).
-
-
Hi, so, yes, to improve your company's local SEO, you will need to fully fill out the Google My Business page.
-
Good morning! And very good question. Definitely do add a list of your relevant services (not just a list of keywords) to the services section of your Google Business Profile. However, doing so is unlikely to impact your rank much, or that of your competitor. To find out why your competitor is smoking you, I would recommend you do a full competitive audit. Let me give you a link here with instructions of how you can do so:
https://moz.com/local-seo-guide/assessing-demand-analyzing-marketsGo to the section of this page near the bottom, entitled: Finally, assess the strengths of the top competitors in each market
Follow the instructions in that section, using the free spreadsheet it contains, for comparing your business to a competitor. This should help you identify factors which are likely to be giving them higher visibility. Hope this helps!
-
Moving this over to our Local SEO category!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved How to check the Domain Age?
Check the Domain Age on THE SEO TOOLS KING
Moz Tools | | seotoolsking
Get Free seo tools only on THE SEO TOOLS KING4 -
Pages with Duplicate Content Error
Hello, the result of renewed content appeared in the scan results in my Shopify Store. But these products are unique. Why am I getting this error? Can anyone please help to explain why? screenshot-analytics.moz.com-2021.10.28-19_53_09.png
Moz Pro | | gokimedia0 -
How .ae and .com domain in SEO performance for UAE region?
I have a domain for my UAE based project called https://mydubaiseo.com/ and however, one of my colleagues suggested going with .ae option.
Technical SEO | | 0eup.ombitao
Whether if we change the domain like as suggested get earlier results than .com domain or what?\Which domain .com or .ae ranks faster in UAE location if the SEO strategies followed in the same way?0 -
How do you report SEO audit findings?
Hello, Mozzers! I'm curious to know how you report SEO audit findings. Do you use a spreadsheet? A presentation? A formal report? Or maybe something else. If you have a favourite audit template, I'd love to see it. A second question: what things do you report in an audit? I currently report crawl findings, authority and trust, link profiles, and competitive analysis. I also investigate a site's security—that's not usually part of an audit, but site owners need to know about it. What do you report to your audit customers? Thanks for sharing your auditing wisdom!
Intermediate & Advanced SEO | | AndyKubrin0 -
Miriam's 7 Local SEO Predictions for 2019
Greetings to our great Moz Community! It's been a fascinating year in Local Search, and I thought it would be good to jot down a few of my personal predictions for the year ahead. I'd love you to add yours, as well, so that we can all think together about the local businesses we'll be marketing in the new year. Here we go: 1) Major player weaknesses could lead to a changing of the local guard Whether it's Facebook's ethics scandals or Yelp's downward stock trends, loss of public confidence could mean a shift in a local search platform hierarchy that's been pretty well established for some years. These brands' ongoing challenges could spell out opportunity for newcomer brands, or could simply drive more people to Google. Google has had its own problems this year, but nevertheless... 2) Google will continue to dominate and monetize local search For so many users, Google IS the Internet, and that's an advantage no competitor has been able to overcome. In 2019, I expect to see further monetization of local SERPs, including LSA, in-pack local ads, booking buttons, and other forms of lead gen. Local search marketing will become more spendy. For more on creating strategy in this environment, read: Why Local Businesses will Need Websites More Than Ever in 2019. And, for retailers... 3) Real-time Online Local Inventory will become a real "thing" I'll have an article coming out on this in early 2019 on the Moz blog (Update: Now Published: https://moz.com/blog/taking-local-inventory-online), but in a nutshell, we're on course to cross a new threshold in search. You'll finally be able to search for local inventory and get accurate information about who near you stocks what in their stores. Google's See What's In Store feature will be part of this, but so will emerging third party technology. User behavior will change as a result of this, and just like we've all integrated online mapping/local search into our daily lives, we'll soon be familiar with using search to find local inventory. This is really great news for retailers of all sizes! Meanwhile... 4) The line between brands and people will blur further 2018 has been a fascinating study in what appears to be a rising consumer expectation that brands align with customers at a philosophical level. We saw Nike's stock go to a record high due to their deft read of the nation and company alignment with Colin Kaepernick, while other retailers lost millions over culturally-insensitive content. Big rewards and boycotts represent the two extreme ends of this spectrum in which your CEO isn't really a private person anymore, but rather, a member of the larger society with a voice that will be assessed for its empathy to causes, groups and events. This puts brand employees in unfamiliar territory, having some of their fate rise or fall based on the public stances of company leadership, and it puts a new premium on skillful awareness of societal trends. Because of this... 5) Smart local brands will speed up focus on sustainability Political pundits are predicting that the 2020 US election may be referendum on Climate Change. This means that US customers will be inundated with messaging and news surrounding this over the next two years. We're already seeing big brands like Patagonia respond by saying that they're "in the business of saving the planet" and Salesforce co-CEO billionaire Mark Benioff promising that his company will be running on 100% renewable energy by 2022. I predict that a growing body of consumers will increasingly expect and reward sustainable brand practices. 2019 will be a very good year for the local businesses you market to do a green audit of their business model, implement change and then promote their Climate-friendly practices. Think big on this, because... 6) Reputation will be key Everything a local business can do to please and retain customers should sit at the core of the business model. Whatever it is that gets your customers to leave positive reviews, return for repeat business, recommend you via WOM to their friends and family, and view you as a vital component of local commerce will have a serious impact on your reputation, rankings and revenue. Google recently stated that 27% of local searches have an intent of reading reviews about a specific business and our recent State of Local Industry Report here at Moz found that 91% of respondents agree that reviews impact rankings. Reputation, and the awareness of its role, will be very big in 2019. 7) Link building will become more deeply integrated into Local SEO Local Search Ranking Factors 2018 cited links as the 6th most influential local pack factor. This means that smart local SEOs will double down on their organic skills and start pursuing relevant links for their clients with professional, organized strategies and good tools. Any Local SEM package that leaves out link building will be incomplete. All in all, I predict we're in for an exciting, challenging year in which clear vision and a dedication to service will be the keys to local business success. **Now it's your turn! Where do you see us going in 2019 in the local search industry? Please, share your own predictions! **
Local SEO | | MiriamEllis8 -
Feedback to what to offer to my clients on my SEO website - local to Boise ID
Hi, I'm targeting Boise, Idaho and building an SEO consulting website. Right now I only offer 3 things because that's what I have experience in: 1. On-site SEO 2. Content Audit 3. Start a company from scratch. Ecommerce, Service, or Informational I know #3 involves all SEO, so it will be challenging, but 1-3 is what I've been doing for 10 years. What feedback do you have as far as 1-3 being my 3 offers, and is $200/hour fair? I work off quotes by estimating my time at $200/hour. Thanks.
Local SEO | | BobGW1 -
How to market web design and SEO company locally
Hello, I'm looking for easy (yah right, correct?) ways to market locally my web solutions company. I do web design, E-commerce web design, and I start informational and E-commerce companies for people starting at $1000/month - only new companies, later I'll do a little more E-commerce stuff. Looking for inexpensive, fairly easy ways to market locally. Thanks!
Local SEO | | BobGW0 -
Google's rel=publisher tag question
Hi, i have a question about the use of rel=publisher tag on a large retail website with multiple local stores. There is 1 e-commerce website where i want to put the rel publisher tag from the main Google + businesspage. There are also 60 local google+businesspages, And on the main website every store has his own store-page. Is it good to put on all the 60 storepages their own rel=publishertag connected with the localbusinesspages on google? Or should i Stick at the main rel=publisher tag connected with the main google+page? Thanx, Leonie
Local SEO | | Leonie-Kramer0