Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Unsolved Are links from staff profile pages no longer good for SEO?
-
Hey there,
We run a small site that lists lawyers and we have an opportunity to ask the lawyers to display a 'badge' on their own website's staff page, linked back to the page on our site that they are listed on.
Initially I thought this would be good link building (i.e. the lawyer's own staff/profile pages on their website linking to our site where they are listed = a highly relevant link). I was less concerned about the authority of the law firm's sites, though these will range from sometimes low-ish to medium. I just assumed that Google would see the value in the lawyer wanting to link to our site where they are listed.
However, our SEO has said that these days Google doesn't give much/any value to these types of links from individual staff pages. His advice was to try and get the badge added to one of their service pages (or their About page) which will be unlikely as the badge is person-specific.
I thought I'd ask if this was everyone else's experience regarding Google not valuing links from individual staff pages?
Thanks for you help

Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved Backlinks for all clients
Hi, wondering if the SEO experts within the group could help us. We are looking to create a list, of quality backlinks, that could be built for all clients. I.e Medium.com links, just wondering, where various SEO consultants gain some of their links from. Obviously, quality links, need to be found via Moz Pro and Link Explorer, however, our question here is, where do SEO agencies, gain links from, for all clients?
Moz Tools | | sarahwalsh1 -
Backlinking Strategy
I am particularly new to the field of SEO and Backlinking and I have recently started my own blog feel free to have a look (https://thehorseradar.com/). What I wanted to find out is how can I achieve a DA of at least 30. What should be my link-building strategy? & what steps should I take first? With an abundance of overwhelming info available online I have gotten really confused about what would work and what would not. If someone would lay out the steps needed to be taken, I would be extremely grateful! Thank You
Link Building | | haris3131 -
Backlinks vs External Links vs Referral Links vs Outbound links
Hello all, I was just wondering if you could explain the difference between all the links above? I'm confused as they all seem to be the same or similar and I would just like to clearly know what distinguishes them from eachother. Thanks for your help, Jayne
Link Building | | NCOREGSEO0 -
Do links to my website improve all pages?
I'm currently building links to my home page (through directories) and blog pages. However, none of these pages are actually targeted pages for main keywords. In SEO, do links to any webpage of a site contribute to the improved rank of other pages?
Link Building | | Gavo0 -
Helpful or Hurtfull / Distributor Links to Our site on every product page?
We have a distributor site with a page rank of 3 on its home page, and 0-1'ish on its product pages. While our manufacturing site is PR 4 getting close to 5... We are thinking about adding a link from our distributors product pages to our manufacturing appropriate material information page. This would be about 10k links spread out among 7 materials. We want to add these links to help our distributor sites customers, but we don't want to hurt our manufacturing site in the process. I personally don't know of any problem this would cause, but our manufacturing site is so important I need to verify adding this many links wouldn't hurt us. Your thoughts and knowledge is appreciated.
Link Building | | donford0 -
Link Directories - Good or bad?
I've just done a search on open site explorer for a competitors site that has is ranked number one. Most of their highest authority backlinks are from link directories. I just read an article on here saying to stay away from directories that state things like 'seo friendly directory'. Many of my competitors links are from these kind of sites! Will it harm me to get links from such sites? It seems to be working for my competitors.... confused.com!
Link Building | | SamCUK0 -
Two Links, Same Anchor Text, To Same Page. Is There A Point?
Hey guys, My question is this. Let's say I have an article, "How To Golf". I post this article onto my blog. Then I write a complementary article to the first article called "Introduction To Golf". My plan is to submit this new article to various directories to build backlinks for the article on my blog. So here lies my question. Say I am allowed two links from my new article to the one on my blog. The anchor text I am using is "golf". Is there a point to including two links with the same anchor text (golf) in the new article pointing back to my blog article? When Google spiders the complementary article will it consider the links two separate links with the anchor text "golf" or will it just count the two links as one link. After all, the two links have the same anchor text and are both pointing to the same page.
Link Building | | lawrenceyu11130 -
What are some good easy links to get for new sites?
We are in the process of launching a couple of new sites and while we know it will be a long process to get them to rank, achieving some long-tail keywords would be beneficial. What sites would you recommend for getting some easy links to start with that can help the indexation and ranking process along in the preliminary stages? Or another way to put the question - when you launch a new site, what steps do you go through?
Link Building | | ukss19840