Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Is page speed important to improve SEO ranking?
-
@jasparcj
many codes of some pages, can be seen as malicious by the Google robot.
Although they are not bad for users, google detects them in another way.
It is best to consult and review those codes. -
@pau4ner Thanks for your comment. And you're 100% right
-
Nobody except Google can tell for sure, but many SEOs and myself (I work with several websites) haven't noticed any substantial change in rankings after improving our site's speed. In fact, you can find many examples of slower sites ranking above much faster websites.
I believe though that if your site speed is so slow that it impairs user's experience, you will lose rankings. Not due to the speed itself, but due to the higher bounce rates it is causing.
In summary (and according to my experience and many other SEO professionals), if your website loads quite fast, improving its speed won't cause any ranking improvements. But if it is very slow, it may have a positive impact.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Only my homepage ranks for my keywords, should I delete my other pages?
I am an independent artist and all of my business inquiries come through my website (www.ChrisCarlsonArt.com). Over the last 6 months I have been trying to get pages other than my homepage to rank for my keywords, but I haven't made any progress. I worry that I am cannibalizing my keywords since my pages all have similar information. Should I just delete my other pages and focus on ranking my homepage? Also, if I delete my other pages will that have a negative impact on my rankings?
SEO Tactics | | PunchyMcSkeletor0 -
On-page SEO
This is a question for the organic SEO experts, once you added the main keyword that you want to rank for in the homepage title, meta title plus meta description, perhaps once or twice in the text on the homepage. How often do you then write it in the content marketing, say blog posts, we want to rank higher on Google for "SEO agencies Cardiff" however if you mention this in the blog posts too much say once a week, this could lead to over optimisation issues?
On-Page Optimization | | sarahwalsh1 -
GoogleBot still crawling HTTP/1.1 years after website moved to HTTP/2
Whole website moved to https://www. HTTP/2 version 3 years ago. When we review log files, it is clear that - for the home page - GoogleBot continues to only access via HTTP/1.1 protocol Robots file is correct (simply allowing all and referring to https://www. sitemap Sitemap is referencing https://www. pages including homepage Hosting provider has confirmed server is correctly configured to support HTTP/2 and provided evidence of accessing via HTTP/2 working 301 redirects set up for non-secure and non-www versions of website all to https://www. version Not using a CDN or proxy GSC reports home page as correctly indexed (with https://www. version canonicalised) but does still have the non-secure version of website as the referring page in the Discovery section. GSC also reports homepage as being crawled every day or so. Totally understand it can take time to update index, but we are at a complete loss to understand why GoogleBot continues to only go through HTTP/1.1 version not 2 Possibly related issue - and of course what is causing concern - is that new pages of site seem to index and perform well in SERP ... except home page. This never makes it to page 1 (other than for brand name) despite rating multiples higher in terms of content, speed etc than other pages which still get indexed in preference to home page. Any thoughts, further tests, ideas, direction or anything will be much appreciated!
Technical SEO | | AKCAC1 -
How effective are 301 redirects in passing page rank?
I have a blog which is ranking well for certain terms, and would like to repurpose it to better explain these terms it is ranking for, including updating the url to the new term the blog will be about. The plan being to 301 redirect the old url to new. In the past, I've done this with other pages, and have actually lost much of the rankings that I had earned on the original URL. What is your take on this? Maybe repurpose blog, but maintain original URL just to be on the safe side? Thanks
Technical SEO | | CitimarineMoz0 -
Finding issue on Gtmetrix speed test and google speed test
Hey, when i have tested my website https://www.socprollect-mea.com/ on GT metrix. When i test morning, it shown page speed of 3.8 seconds and in noon it shown 2 seconds and later i check, it is defeclecting. speed on the Google page speed test as well. What kind of error is this and does anyone have the solution for this issue?
On-Page Optimization | | nazfazy0 -
Should we rename and update a page or create a new page entirely?
Hi Moz Peoples! We have a small site with a simple site navigation, with only a few links on the nav bar. We have been doing some work to create a new page, which will eventually replace one of the links on the nav bar. The question we are having is, is it better to rename the existing page and replace its content and then wait for the great indexer to do its thing, or perm delete the page and replace it with the new page and content? Or is this a case where it really makes no difference as long as the redirects are set up correctly?
On-Page Optimization | | Parker8180 -
Is there a SEO penalty for multi links on same page going to same destination page?
Hi, Just a quick note. I hope you are able to assist. To cut a long story short, on the page below http://www.bookbluemountains.com.au/ -> Features Specials & Packages (middle column) we have 3 links per special going to the same page.
On-Page Optimization | | daveupton
1. Header is linked
2. Click on image link - currently with a no follow
3. 'More info' under the description paragraph is linked too - currently with a no follow Two arguments are as follows:
1. The reason we do not follow all 3 links is to reduce too many links which may appear spammy to Google. 2. Counter argument:
The point above has some validity, However, using no follow is basically telling the search engines that the webmaster “does not trust or doesn’t take responsibility” for what is behind the link, something you don’t want to do within your own website. There is no penalty as such for having too many links, the search engines will generally not worry after a certain number.. nothing that would concern this business though. I would suggest changing the no follow links a.s.a.p. Could you please advise thoughts. Many thanks Dave Upton [long signature removed by staff]0 -
Would it be bad to change the canonical URL to the most recent page that has duplicate content, or should we just 301 redirect to the new page?
Is it bad to change the canonical URL in the tag, meaning does it lose it's stats? If we add a new page that may have duplicate content, but we want that page to be indexed over the older pages, should we just change the canonical page or redirect from the original canonical page? Thanks so much! -Amy
On-Page Optimization | | MeghanPrudencio0